...Project Feasibility Study Project Background and History To ensure the success of the feasibility study, it must be clearly understood how the project idea fits into the framework of the economic conditions and the general and industrial development of the country particularly if financial assistance is sought from a government agency such SSS, GSIS, or DBP. The project should be described in detail and the sponsors identified together with the reasons for their interest in the project. The following should be presented: A.) Project Background 1. Describe the project data. 2. List the major project parameters that serve as guiding principles during the preparation of the study : product and product mix, plant capacity and location, market or raw material orientation of project, implementation schedule and others 3. Outline the economic, industrial, financial, social and other related policies 4. Show different geographical levels, such as international, regional, national and local 5. Highlight the economic, sectoral and subsectoral project coverage B.) Project promoter and/or initiator 1. Name(s) and address(es) 2. Financial possibilities 3. Role within the project 4. Other relevant information C.) Project History 1. Historical development of the project (dates of essential events in project history) 2. Studies and investigations already performed (title, author, completion date, ordering party) 3. Conclusions arrived at, and decisions taken, from these former studies and investigations...
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...effective resource management was put in place due to the following developments in the global business environment: (a) Growing complexity of business decision-making processes. (b) Increasing need for the use of economic logic, concept, theories, and tools of economic analysis in the process of decision-making. (c) Rapid increases in the demand for professionally trained managerial manpower. These developments have made it necessary that every manager aspiring for good leadership and achievement of organizational objectives be equipped with relevant economic principles and applications. Unfortunately, a gap has been observed in this respect among today’s managers. It is therefore the aim of this course to bridge such gap. THE COURSE OBJECTIVES On completion of the requirements of this course, students and managers alike will be expected to: 1. Understand the relative importance of Managerial Economics; 2. Know how the application of the principles of managerial economics can aid in the achievement of business objectives; 3. Understand the modern managerial decision rules and optimization techniques; 4. Be equipped with tools necessary in the analysis of consumer behaviours, as well as in forecasting product demand; 5. Be equipped with the tools for analyzing production and costs; 6. Understand and be able to apply latest pricing strategies; THE COURSE STRUCTURE This course will be presented in modules, each of which is designed to achieve specific managerial objectives. In a nutshell...
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...In this analysis, automobile market in Turkey will be evaluated in terms of the market structure. In the analysis, automobile producers which sell their products in Turkey (car brands in Turkey) will be taken into consideration. While making the analysis, the basic structural and behavioral assumptions of the market structures will be incorporated which are number of sellers, cost conditions, number of buyers, demand conditions, objective function, strategic variable, expectation of rivals’ reactions. Structural Assumptions: Number of Sellers: There are about more than 30 automobile companies operating in Turkey which are engaged in directly or indirectly (via distributors) selling automobiles in Turkey. Regarding the structural assumption of seller number, it can be concluded that there are few number of sellers in the market. The reason behind the few number of sellers is the substantial barriers to entry into the market, which is due to the high investment amount needed to start production. Cost Conditions: Given the scale of productions as constant, the companies face with diminishing returns which results in an increase in marginal costs in the short run. Number of buyers: Mentioned production companies generally sell the products to either individual consumers or to the distributors of the brands. That’s, it can obviously said that there are many buyers in the market. Demand conditions: In the market, there are different segments of cars that are sold...
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...jnARTICLE ANALYSIS The Analysis of the Article Microsoft's Aggressive New Pricing Strategy Using Microeconomic Theory I. Introduction: monopolistic power as a means of getting high profits The review of the article Microsoft's Aggressive New Pricing Strategy in terms of microeconomic theory A. B. C. Microsoft as a monopolist in software industry Google as the main company’s competitor at software market Strategies taken by Microsoft to regain the competitive power and combat the global financial recession III. Conclusion: Microsoft as a company which operates at monopolistic and oligopolistic markets. 2 II. ARTICLE ANALYSIS Introduction Monopolistic power is a profit earner for many companies. It prevails in spite of the presence of government regulations against the formation of monopolistic power in the market, which brings in deformity in the competitive scenario. One of the vivid examples is the monopolistic power Microsoft has enjoyed (Burrows, 2009). A monopolist has the power to set any price they find reasonable for getting high profits. However, a monopolist cannot set both the price and quantity to be purchased at the same time. This article shows how a monopolist can charge whatever price it deems to but it is not in their power to set the quantity of the product demanded. Therefore, a monopolist must increase prices in order to gain market share. Further, a monopolist sets different prices in different places. This price discrimination depends on the demand of the...
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...Tahmina Akter Lecturer Department of Finance Faculty of Business Studies University of Dhaka Dear Madam, It is an immense pleasure for us to submit the term report on “Market and Demand Analysis”, which is prepared as a partial fulfillment of the requirement of course - “Capital Budgeting and project Management” of BBA program under Department of Finance of the Faculty of Business Studies, University of Dhaka. We would like to convey our special thanks and gratitude to you for patronizing our effort & giving us proper guidance. We have tried our best to cover all the relevant fields. We earnestly request you to call us if you think any further work should be done on the topic of the report. Sincerely yours, Name | Roll | FARHANA RAHMAN | 16-04 | FARHA FARZANA | 16-06 | MD. RASEL MIAH | 16-68 | SADIA KAMAL SANCHITA | 16-70 | MARUFA AKHTAR | 16-132 | 16th Batch, Sec: B Department of Finance, Faculty of Business Studies, University of Dhaka Table of contents SerialNo. | Description | Page No. | 01 | Executive Summary | 3 | 02 | Introduction | 4 | 03 | Company Description | 5 | 04 | Product Description | 6 | 05 | Situational Analysis | 7 | 06 | Market Survey | 10 | 07 | Characterization of Market | 14 | 08 | Demand Forecasting | 15 | 09 | Uncertainties | 20 | 10 | Marketing Plan | 21 | 11 | References | 27 | EXECUTIVE SUMMARY __________________________________________________________________________________ ...
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... welfare and scarcity. Basic tools of economics analysis (equations and functions, graphs and diagrams, slope and intercepts) Module 2 : Consumers Behaviour and Demand Marishallian Approach : Equi-marginal utility, Law of demand – Determinants of demand. Elasticity of demand and its measurement. Price – Income – Cross and Promotional elasticity of demand. Consumer’s Surplus. Hicksian Approach : Indifference curves – properties of Indifference Curve, Consumer’s Equilibrium, Price effect, Income effect and substitution effect – Derivation of demand from Price Consumption Curve (PCC) – Giffen’s paradox. Samuelson Approach : Revealed Preference Theory. Module 3 : Production and Cost Analysis Concept of production function : short run and long run – Cobb – Douglass production function. isoquants – iso-cost line – producer’s equilibrium. Law of variable proportion and Law of returns to scale – Economies of scale – Economies of scope. Concepts of costs : Money and real cost, Opportunity cost, Social cost, Private cost – Derivation of short run and long run cost curves– Learning curve. SECTION –II Module 4 : Theory of Firm : Concepts of revenue : Total Revenue, Average Revenue and Marginal Revenue – Relationship between TR, AR and MR under perfect and imperfect competition – AR, MR and elasticity. Objectives of a Firm – Analysis of Equilibrium of a firm : TC-TR Approach – MC-MR Approach – Break-Even Analysis. 2 Module 5 : Market Structure : Perfect...
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...Question 1: How is the Microeconomics different from macro economics? Discuss also the subject matter of Microeconomics in detail. Answer: MICROECONOMICS "Micro Economics is the study of particular firm, particular household, individual prices, wages, incomes, individual industries and particular commodities." ( K. E. Boulding) In micro economics, we study the small segments of an economy or, in other words, we take up the individual decision – making units of an economy in microeconomics e.g., we analyze the demand of a product or often individual and the equilibrium price of a product rather than discussing the aggregate demand of the economy and the general price level in a country. Similarly in microeconomics, we study the determination of price/reward of a factor of production, analysis of an individual firm or industry, the consumption pattern of a person, choice of technique and different market situations etc. Microeconomics is generally called the “Price Theory”. • Production. In this part of microeconomics we study the meaning of the production of wealth, the cost of production and how it is minimized factor of production and their relative importance in the production process, the production function, the analysis of supply etc. • Exchange. This part covers the market mechanism or the exchange of wealth through the forces of demand and supply, perfect and imperfect market at the behavior of the competitors etc. • Distribution. This part starts with the theory...
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...Fundamental Analysis: Company Overview: Southern skylights Inc. starts its business plan with a new design of prefabricated skylight that could be mass produced and sold profitably at a significant lower cost than custom units. Chris Marcella, an architect and founder of Skylights is planning to construct the capital structure of the company with co-founders. Economy analysis: Investors must make judgments about the financial markets both in the current scenario as well as in the future scenario. Stock prices are one of the leading indicators that typically lead the economy. So we are trying to start by assessing the company’s optimal capital structure that would affect stock prices. In this case, we have seen three types of scenario (Pessimistic, Most likely, Optimistic) have been developed by the financial analyst. From the very beginning the company is concerned about the financing as well as production planning. According to the financial analyst of the company there are two types of production plans (Plan-A & Plan-B) available for the company. On the other hand for initial capital the company is planning for taking debt, issuing share to outside investors ($10 per share). The founders also agree for their initial investments ($0.10 per share). We will analyze how much equity and debt could maximize the firm’s value. We will also analyze what production plan could bring good earnings at tolerable level of risks. Industry analysis: The purpose of industry analysis is to...
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...UNIVERSITY OF SCIENCE & TECHNOLOGY Yemen – Sana’a ASSIGNMENT Marketing Management BMMK5103 Marketing Plan For: The Solar Energy Company Inc, Solar Energy Systems Table of contents 1.0 Situation / Market Analysis……………………………………………………………...........5 2.1 Company Background………………………………………………………….……..5 2.2 Mission, Vision, and Strategy……………………………………………………….. 5 2.3 Market Share………………………………………………………………………..6-7 2.4 Environment Analysis………………………………………………………………7-8 2.5 SWOT Analysis………………………………………………………………………9 2.6 Competition Analysis………………………………………………………………..10 2.7 Product Offered………………………………………………………………….10-13 2.0 Marketing Strategy………………………………………………………………………….14 2.1 STP (Segmenting, Targeting, Positioning) Analysis…………………………….14-15 2.2 Marketing Mix 4ps……………………………………………………………….15-17 3.0 Financial Projection …………………………………………………………………………17 3.1 Sales Forecast………………………………………………………………………...17 3.2 Break-even Analysis…………………………………………………………...…17-18 4.0 Implementation and Controls…………………………………………………………...……18 4.1 Controls………………………………………………………………………………18 4.2 Implementation…………………………………………………………………...18-19 4.3 Action Plan…………………………………………………………………….…….19 5.0 References……………………………………………………………………………………20 ...
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...opportunities. KFC is currently seeking highly qualified individuals to join its family as new franchisees in both North America. & International markets. The feature of their tasty fast food items with unique value & services, creating a high demand for KFC in the international business arena. KFC already proves their demand in the global market by providing quality fried chicken & other fast foods. More than a billion of the KFC’s "finger licking good" chicken dinners are served annually. And not just in North America. The KFC’s cooking is available in more than 80 countries and territories around the world. Furthermore, there is a golden opportunity for KFC to expand their global foodservice in Bangladesh also. KFC can enter the Bangladeshi market for its demand & brand image. One of the biggest franchising companies is Kentucky Fried Chicken. Unique brand quality fast food provider KFC hold some exclusive strength. KFC is the provider of world quality foods. Different varieties of food items are there in KFC. KFC will get the maximum competitive advantage in Bangladesh for their exclusive brand image & superior food & service. Demand for KFC foods is another strength for them. KFC is always famous for their customer- oriented attitude. KFC hold some fabulous opportunities in Bangladesh as a world-class fast food provider. For a high demand of fast food in our country, they can set the high standard of...
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...Market Segmentation, Targeting and Positioning Markets Market segments for Bicycles 1 (Exercisers) 2 (School-goers) 3 (Transportation riders) 4 (Adventurers) Markets MARKET SEGMENTS Groups of customers with different wants, buying preferences or product-use behavior TARGET MARKET A market segment for which the seller designs a marketing mix Market Segmentation Process of dividing the total market for a good or service into several smaller, internally homogeneous groups Members of each group are similar with respect to the factors that influence demand Process of Market Segmentation Identify wants within a market Identify characteristics that distinguish the segments Determine size and satisfaction Market Segmentation Conditions Measurable and Obtainable Data Segment is Accessible ...
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...• • • • Explain succinctly the meaning and definition of managerial economics Elucidate on the characteristics and scope of managerial economics Describe the techniques of managerial economics Explain the application of managerial economics in various aspects of decision making • Explicate the application of managerial economics in marginal analysis and optimisation Time Required to Complete the unit 1. 2. 1st Reading: It will need 3 Hrs for reading a unit 2nd Reading with understanding: It will need 4 Hrs for reading and understanding a unit 3. 4. 5. Self Assessment: It will need 3 Hrs for reading and understanding a unit Assignment: It will need 2 Hrs for completing an assignment Revision and Further Reading: It is a continuous process Content Map 1.1 1.2 Introduction Concept of Managerial Economics 1.2.1 Meaning of Managerial Economics 1.2.2 Definitions of Managerial Economics Managerial Economics 1 1.2.3 Characteristics of Managerial Economics 1.2.4 Scope of Managerial Economics 1.2.5 Why Managers Need to Know Economics? 1.3 1.4 Techniques of Managerial Economics Managerial Economics - Its application in Marginal Analysis and Optimisation 1.4.1 1.4.2 1.5 1.6 1.7 Application of Managerial Economics Tools of Decision Science and Managerial Economics Summary Self Assessment Test Further Reading 2 Managerial Economics 1.1 Introduction Managerial decisions are an important cog in the working wheel of an organisation. The success or failure of a business...
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...Cover Page Business Model Analysis in the fast fashion industry Table of Contents 1. Introduction 3 2. Industry environment of fast fashion 4 2.1 PEST analysis 4 2.2 Five forces analysis 6 2.3 Summary of findings 7 3. Analysis of Zara and H&M 7 2.1 Analysis of Zara 7 2.1.1 Vision, mission and objectives 7 2.1.2 Internal analysis 8 2.1.3 Business model canvas 8 2.1.4 Value proposition canvas 9 2.2 Analysis of H&M 10 2.2.1 Vision, mission and objectives 10 2.2.2 Internal analysis 10 2.2.3 Business model canvas 11 2.2.4 Value proposition canvas 12 2.3 Summary of findings 12 4. Comparison of business models between Zara and H&M 12 4.1 Comparison of business models 13 4.2 Comparison of value proposition canvas 14 4.2 Summary of research insights 14 5. Development of a new entrant 15 5.1 Strategic model 15 5.2 Business model canvas 16 6. Reflection on strategic insights 16 7. Conclusion 17 References 18 1. Introduction Fast fashion is a sub sector of the fashion industry that boasts fast response to consumer demand and efficient distribution of materials and products in the global landscape (Hines and Bruce 2007). Hines and Bruce (2007) also imply that fast fashion could quickly identify and capture business opportunities and transform them into products in a timely manner. As fast fashion retailers need to deliver trendy apparels to end customers, low cost production and efficient distribution become...
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...abuse 3 Analyze how prescription drugs affect the demand and supply of other products 3 Formulate a reason why the elasticity of demand is an important consideration 4 Provide two (2) examples of increasing-cost industries in your state and propose 4 Suggest how, under certain conditions, a perfectly competitive market 5 Use at least three (3) quality resources in this assignment 6 References. 7 1. Suggest how an economist would approach the problem of alcohol abuse. Provide two (2) possible solutions to this problem. Include the four (4) elements of the economic way of thinking in your analysis. During the twenty-five years experience of the Navy, they taught only two solutions to an individual’s alcohol abuse problem, education, and treatment. Alcohol abuse can be cure, and there are treatment facilities to help get their life back on track. The four element of the economic way of thinking would be Market forces, rational behavior, Opportunity Cost, Cost Benefit Analysis. According to Pettinger (2008), “The aim is to find patterns and use this to predict likely outcomes. In the real world, it is often difficult to model behavior because there are so many different variables”. (Para. 3) That is the therapy. 2. Analyze how prescription drugs affect the demand and supply of other products and services in this country. With these types of illness and injuries in the world today, there is a major demand for prescription drug. In most cases, some individual’s...
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...Environmental Analysis for HSE Group Environmental Analysis for HSE Group QUT Tianxing Yuan(Allen) 9076000 tianxing.yuan@connect.qut.edu.au 3/28/2014 QUT Tianxing Yuan(Allen) 9076000 tianxing.yuan@connect.qut.edu.au 3/28/2014 In submitting this assignment, I certify that other than where properly referenced, the content is my own composition In submitting this assignment, I certify that other than where properly referenced, the content is my own composition Environmental Analysis of HSE Group Introduction: HSE Group is a mining service company headquartered in Perth with over 700 employers. It has rich experience in working with a variety of mining methods and commodities, and provides equipment and service to Australia’s major mining companies, operating in Queensland, New South Wales, Northern Territory and Western Australia. While the external environment always changing, such as interest rate is in a low position, more investment funds from stakeholders, development of urbanization, legitimating RET (Renewable Energy Target), high level of public concern of environment and so on, so HSE Group still confront a lot of opportunities and challenges. This article will utilize SWOT to analyze the impacts of external environment on operations of HSE Group and identify development prospect. Analysis: External environment for HSE Group Economic conditions The benchmark interest rate in Australia decline constantly in recent...
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