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Demand

In: Business and Management

Submitted By ektaaggarwal
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Introduction to Automobile Industry
Automobile industry is the modern manufacturing industry including commercial vehicles (CVs), passenger cars, three-wheelers and two-wheelers segments. The automotive industry is playing a leading role in growth of economies throughout the world. * The first car ran on India's roads in 1897. Until the 1930s, cars were imported directly, but in very small numbers. * This sector is characterized by potential growth and intense competition. * The Automotive industry in India is one of the largest in the world and one of the fastest growing globally. * India's passenger car and commercial vehicle manufacturing industry is the seventh largest in the world, (annual production > 3.7 million in 2010). * In 2009, India emerged as Asia's fourth largest exporter of passenger cars, behind Japan, South Korea, and Thailand. (Reason: More demand and lower interest rates on automobile loans) * India's major car manufacturing industry is based in and around Chennai, also known as the "Detroit of India" .Chennai accounts for 60 per cent of the country's automotive exports.

NOTE: The level of technology change in the Motor vehicle Industry has been high but, the rate of change in technology has been medium.
Key automobile manufactures in India: * Maruti Udyog * General Motors * Ford India Limited * Bajaj Auto * Mahindra & Mahindra * Hyundai Motors India Limited

Research on Tata Motors
Tata Motors is leading the commercial vehicle segment with a market share of about 64%.

Research on TM: Tata Motors Limited is a multinational automotive corporation headquartered in Mumbai, India. Part of the Tata Group, it was formerly known as TELCO. It was established in 1950 as a locomotive manufacturing unit and later expanded its operations to commercial vehicle sector. In 1998

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