...organization against its competitive brands. Each of the segments has different needs and, therefore, to be practical, the segments must be considered individually to judge their quality, value, and significance. The organization must strive to understand its customers by the use of demographic and psychographic information provided in this memo. Both the demographics and the psychographics are important in strengthening the relationship between the customer and the business. Marketing research is more than the normal customer surveys. It entails understanding the importance of psychographic and demographic information obtained from the primary research methods and the evaluation of the data for the application of its results in improving the existing marketing strategies (Lamb, Hair, & McDaniel, 2012). Marketing research must also be incorporated and formulated into the decisions of the business based on the psychographics and the demographics of the customer. This is important to prevent irregularities stemming within the corporation and among its competitors. Without psychographics and demographics, the organization could not predict or forecast probabilities with accuracy because the research is based on validity and reliability...
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...A company must get to know about the targeted market environment before it decided to operate internationally. There are the macro-environment that affects Starbucks marketing decision, economic factors, socio-cultural factors, demographic factors, political factors, natural factors and also technology factors. Economics Factor Being a producer of first-rate and specialty coffees, Starbucks requires a market that able to withstand the demand for the coffee. Starbucks marketing decisions for an economy with high disposable income that leads to high quality of life country like US. It is an example of a developed country that has the high purchasing power and spending patterns which most of the citizen in US are willing to spend more in return for a quality product such as Starbucks coffee. It shown that economic factors affect the business function and largely alarm consumer purchasing power. This requires an important market research about economic and financial stability of a city before they move it in. http://www.ukessays.com/essays/marketing/internal-and-external-factors-affecting-starbucks-marketing-essay.php There are two economics factors that help a company to determine if the country would be a good market, which are the country’s industrial structure and income distribution. Country’s industrial structure is referring to industrial economy, raw material exporting economy or subsistence economy of a country. These show the employment, product and service needs and...
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...Cook & Lane researched topics such as the demographics of the correctional officers, job related factors, and attitudes towards sexual assault among inmates, to help understand the effect that different influences may have on the perceptions that the officers hold. Cook & Lane (2017) give an example of how demographics play a role in the actions of a correctional officer when they stated “One study of correctional officers found that racial minorities hold more positive perceptions of inmates than whites do” (p. 1655). This demographic factor can cause a difference in the way that certain officers respond to inmate incidents such as sexual assault. For example, a minority police officer who has a more positive perception of inmates may be more willing to respond accordingly to a report of sexual assault within a correctional facility. Cook & Lane (2017) explain the next aspect of that may affect a correctional officers perception, job related factors “Job-related factors might also be relevant when considering how officers think about managing inmates and responding to victimization incidents on the job. Seniority, job satisfaction, and job stress have been shown to affect officer attitudes about their profession or managing inmates” ( p....
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...The impact of Social Media Addiction on an Individual’s Social Life & Mental Health and the factors that causes Social Media Addiction Anku Sherpa ACADEMIC YEAR 2014 Data Driven Decision Making Stamford International University ABSTRACT The purpose of this research is to understand the factors that causes Social media addiction and the impacts of Social media addiction on the social life and mental health of its users. The research will be conducted amongst users of Social media in Thailand and will highlight whether Socio Demographic factors such as age, gender, level of education and marital status influence Social media addiction. The respondents for the study will be chosen through non probability – convenience sampling and the research will focus on only quantitative approach. Lastly, the research study will also attempt to illustrate whether there is a relationship between Social media addiction and Human interaction and Mental health. ACKNOWLEDGEMENTS This Thesis would not have been completed with the continual support of our facilitator Dr. Apitep Saekow and we would like to thank him for his continued support and guidance throughout the writing of this research study. Our sincere gratitude also towards the Stamford International University for providing us with an opportunity to conduct this research and providing us with the necessary resources through the Stamford Library. Our Special thanks also goes out to all our friends who helped us...
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...By Alingayao, Liezel O. Esporlas, Mara Alexandria F. Hablero, Maritony E. Pilones, Edrick V. Siano, Silka Andrea M. Torrecampo, Lyana Nicole B. CHAPTER 3 Research Methodology This chapter contains the research design of the study, which is the description of the participants and the techniques for gathering the respondents. Furthermore, this chapter discusses the data gathering procedures and the statistical treatment of the data. Research Design The researchers used descriptive design, which are the comparative and correlational methods. Descriptive method is used to obtain information concerning the current status of the phenomena to describe what exist with respect to variables or the conditions in a situation (Key, 1997). Comparative study identifies the similarities and the difference between the variables across societies. Correlational study determines whether or not two variables are correlated (Kalla, n.d.). Looking for a variable that seems to interact with each other, so that when you see one changing, you have the idea of how others will change (Devin, 2015). These methodologies were applied in order to find the significant differences and similarities of academic stress and emotional eating of the respondents’ demographic profile. Description of the Respondents and Research Locale The researchers gathered 50 male and female college students. The respondents that were gathered are currently enrolled in colleges and universities within...
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...Environmental Factors Paper Earnestine Caldwell MKT/421 May 5, 2013 Lisa Cox Environmental Factors Paper In today’s society companies gain a competitive edge by exploring in the domestic and global markets. Businesses that operate at domestic and global levels will eventually have to deal with factors that affect their day-to-day operations. Within the domestic market customer needs, tastes, geography, demographics, and distribution methods are familiar and easiest to launch a product. Globalization is conducted in an effort to capture greater market share and open up new avenues for sales. Domestic and global marketing The organization that I am most familiar with that conducts domestic and global marketing is the Toyota Motor Corporation. Toyota is the world's largest automaker (The Associated Press, 2013). It runs its operations both at domestic and international levels and thus targets both domestic and international markets. Toyota is one of the top-selling brands in America and we are committed to continuous improvement in everything we do, along with breakthrough products for the future (Toyota Motor North America, Inc., 2013) The factors that impact on the marketing strategies of Toyota Motor Corporation are trade practices, demographics and physical infrastructure, cultural differences, social responsibilities and ethics, political systems and technology. These factors are challenges that effect the normal functioning of business organizations. Global...
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...Organizational Commitment i Demographic Factors Influencing Organizational Commitment A Review of the Literature and Suggestions for a Future Research Investigation Markus Quenan Organizational Behavior, BUS 5450 Professor Hughes September 16, 2012 Organizational Commitment ii Abstract A great deal of research has gone into determining which types of employees are more committed to their employers. The objective of this paper is to assess the demographic factors that influence organizational commitment and work habits. Specifically, this paper will focus on organizational and occupational commitment within the context of employee education. Based on the literature reviewed, the primary theme of this proposal is that education level and employee training programs are significant indicators of organizational commitment. Second, this review will provide a general overview of previous research methods and data collection within this area of research and conclude with a possible model and method for future research and analysis. Organizational Commitment 1 Demographic Factors Influencing Organizational Commitment A Review of the Literature Organizational commitment is generally defined as the level of commitment an employee has to an organization, as well as how closely the employee identifies with the organizations values and goals. The 2011 study on organizational commitment by Ismail Bakan, Tuba Buyukbese...
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...and revenue generation of products is governed by a host of tangible and intangible factors. As marketing analytics research continues to develop theories and models for uncovering these important components of the product sales cycle, certain components differentiate themselves through importance and impact. Brand equity is one such component and can be described as “the added value endowed on products and services…reflected in the way consumers think, feel and act with respect to the brand” (Kotler & Keller, 2012, p. 243). In an effort to better understand brand equity, this paper analyzes the brand equity properties of the three primary gaming consoles in the United States. The analysis of the gaming console platforms from Microsoft (Xbox), Sony (PlayStation) and Nintendo (Wii) is specifically important and revealing because of several factors. First, the initiation of this paper coincides with the unveiling and soon to be released newest additions to the Microsoft and Sony fleet of gaming consoles, specifically the PlayStation 4 and Xbox One. In addition, the three platforms are widely used devices with significant brand loyalty, salience, feelings and resonance among their vast user bases. Finally, the items have similar but not identical price points coupled with similar but not identical features. This combination of factors makes gaming platforms an ideal brand equity research topic given the large population size that can be tapped for...
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...This study was conducted to identify the factors affecting the level of job satisfaction of employees in N.E Bake shop San Jose. It specifically aimed to identify the relationship of the perceived job satisfaction needs with the socio-demographic characteristics. To determine the relationship of the perceived job satisfaction needs with the socio-demographic characteristics, descriptive survey research design was employed. Descriptive research design gives a better and deeper understanding of a phenomenon on the basis of an in depth study of the phenomenon. Satisfying in the long run are the employees who has a higher job satisfaction. They will care about the quality of their work, will be more committed to the organization, will have higher retention rates, and will be more productive. Stratified random sampling with proportionate allocation was used in this study. It consisted 12 samples, which included the employees and manager of the firm. The socio-demographic characteristics of the employees has 41.7 percent are male and 58.3 percent are female. Most of the employees are single (66.7%) and the rest (33.3%) are married. It also shows the relationship of the perceived job satisfaction needs and the socio-demographic characteristics of employees in the firm. It is categorized according to its management style, compensation style and the work environment of the firm. The result shows that most of the employees are neutral according to the categories. Based on the findings...
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...Research Proposal 1. Introduction The growing globalization is not only bringing new competitors, but also exposing consumers to a wide range of foreign products and offering more purchase decision choices. Consumers are paying more attention to the origin of products as part of their evaluation and purchasing decision process (Bhuian, 1997;Ettenson & Klien, 1998; Katsanis & Thakor,1997). Given that giant Myer wants to expand their business in Australian market in the next three years, the management team must identify right strategies such as possible new sources of revenue and new market segments, to increase the revenue coming from current sources. In order to differentiate itself in a highly competitive market as well as generate revenue in many ways, understanding the key target markets will be very important as well as establishing a clear vision as to which direction the company should head to in the future. 2. Problem Statement & Research Objectives 2.1 Background information A recent survey by the accounting firm BDO (2014) revealed that Australian retailers are growing revenue slower than their international peers. Myer, as one of the many other traditional Australian retailers, is lagging behind its competitors in key financial measures, such as revenue growth and target market. Furthermore, there is an increasing growing trend and demand for imported products to Australia in the past five years (appendix 1), which can be attributed to the country-of-origin ...
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...Agricultural Economics College of Agriculture and Home Economics Washington State University Craig C. Marotz Former Graduate Student Department of Agricultural Economics College of Agriculture and Home Economics Washington State University Abstract Changes in consumer demographics, socioeconomic conditions, lifestyles, food tastes, and health and nutrition concerns have been associated with shifting food purchase patterns. This article focuses on potato purchase decisions and consumption, using a sample of Washington households. The results suggest that potato purchases are affected by factors such as product quality and price but not availability of pointof-purchase information. Reported changes in fresh and processed potato consumption appeared to be related to concerns with health and nutrition and demand for convenience. These findings have implications for the potato industry in developing new products and marketing strategies. Consumer Potato Demand Statement of Problem sumption (especially frozen products) increased 382.7 percent (from 5.2 to 25.1 lbs.). By 1987, the fresh potato market share of total U.S. potato consumption fell to 38 percent, with Americans consuming about 47 pounds annually (Figure 1). Many factors have been related to the upward spiraling of processed potato consumption. For one, there has been an increase in the number of married women in the paid work force. These households tend to substitute partially or totally prepared convenience foods, including...
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...Research Brief N AT I O N A L D E F E N S E R E S E A R C H I N S T I T U TE China and India The Asian Giants Are Heading Down Different Demographic Paths RAND ReseARch AReAs ChiLDREN AND FAMiLiES EDUCAtiON AND thE ARtS ENERgy AND ENviRONMENt hEALth AND hEALth CARE iNFRAStRUCtURE AND tRANSPORtAtiON iNtERNAtiONAL AFFAiRS LAW AND BUSiNESS NAtiONAL SECURity POPULAtiON AND AgiNg PUBLiC SAFEty SCiENCE AND tEChNOLOgy tERRORiSM AND hOMELAND SECURity C hina and India, the world’s most populous nations, have much in common: Each has more than 1 billion residents; each has sustained an annual gross domestic product (GDP) growth rate over the past decade that is among the world’s highest—9 percent for China and 7 percent for India; and each has been among the world’s most successful in weathering the storm of the recent global recession. Yet a closer look reveals stark demographic contrasts between the two nations that will become more pronounced in the coming decades. These differences hold implications for China’s and India’s relative economic prospects and point to sharply different challenges ahead for each nation to sustain and build on recent economic growth. Abstract Demographic contrasts between china and India will become more pronounced in the coming decades, and these differences hold implications for the countries’ relative economic prospects. china’s population is larger than India’s, but India’s population is expected to surpass china’s by 2025. chi...
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...Cultural environment The cultural environment consists of the "institutions and forces that affect society's basic values, perceptions and behaviours" (Kotler et al 1998, p882). Changes in Australian culture, and the emergence of varied sub-cultures can have a large impact on the instant coffee market in Australia. As Hugh Mackay, chairman of Mackay Research Pty Ltd stated: "Anyone who is serious about communicating with contemporary Australians...needs to understand the most contemporary trends in attitudes and behaviour." (Bradmore et al 1997, p62) Recent trends in Australia that are having a particular affect on the instant coffee market are the redefinition of health and associated anxieties about diet, fitness and stress, and the recent emergence of a young Australian coffee culture. Australians are, more than ever, concerned about their health. There is a wealth of research linking caffeine to many ailments, and thus, this is increasing demand for the 'healthy' alternative - decaffeinated products. There is also the threat the consumers could boycott coffee products all together, and switch to another beverage, such as tea, which is well known for its positive health benefits. In addition, the market for all types of coffee is benefiting from an "era of coffee in Australia...A real coffee culture is growing." (Miller 2000, p3) People are not only drinking more coffee, but becoming coffee connoisseurs. Coffee is no longer just a product, but a means of self-expression...
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...Environmental Factors Paper In today’s society companies gain a competitive edge by exploring in the domestic and global markets. Businesses that operate at domestic and global levels will eventually have to deal with issues and factors that may have some type of effect on the daily operations. Within the domestic market there are some things that makes it easier to launch the product such as geography, customer needs, demographics, and methods of distribution. To be able to capture a better marker share globalization is put in place so that new marketing shares can open up new ventures for sales. Domestic and global marketing The organization that I am most familiar with that conducts domestic and global marketing is the Toyota Motor Corporation. Toyota is the world's largest automaker (The Associated Press, 2013). Toyota is one of the top-selling brands in America and we are committed to continuous improvement in everything we do, along with breakthrough products for the future (Toyota Motor North America, Inc., 2013) The factors that impact on the marketing strategies of Toyota Motor Corporation are trade practices, demographics and physical infrastructure, cultural differences, social responsibilities and ethics, political systems and technology. These factors are challenges that effect the normal functioning of business organizations. Global economic interdependence and trade agreements Due to the influence of global economic interdependence Toyota has had to purchase...
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...CHAPTER ONE INTRODUCTION BACKGROUND The restaurant industry consists of restaurants, bars, and other away-from-home eating facilities. The National Restaurant Association (NRA), an industry trade group based in Washington, D.C., estimated that industry sales in 2001 totaled $399 billion and predicted that industry sales will hit $576.9 billion by 2010. According to the National Restaurant Association (1999), an estimated 844,000 establishments offered prepared food in the United States in 2001 and the number of restaurants in the U.S. is forecasted to increase to 1,001,305 by the year 2010 (Figure 1.1). 1200 1000 1000 831 800 577 600 400 376 200 0 Sales (billions) Locations (thousands) 2000 2010 Source: National Restaurant Association (1999) Figure 1.1 Restaurant Industry Sales and Locations 1 There are a variety of possible locations for restaurants including a freestanding unit, located in shopping mall outlet, food court, or a multiple concept unit within an existing facility designed for another business such as a gas station and convenience store. It may be leased space, a building the retailer purchases, or a new structure built to specification. Each has its own advantages and disadvantages for specific types of restaurants (James, Walker, and Etzel, 1975; McGuire, 1993; Powers, 1997; Hsu and Powers, 2002). The cost of land, lease expenses, and building varies with the location of the restaurant. Metropolitan...
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