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The demographics of the aging population consist of persons age 65 and older. Moreover, the aging population represents 12.9 percent of the American population. Basically one out of eight Americans belongs to the aging population. The projected growth rate by 2030 of the aging population is 19 percent or 72.1 million people in the United States (Administration on Aging, 2011). The following paper will discuss the general impact that the changing population may have on the health care market, also how and why changes in the demographics of this population will affect health care, identify two health care related challenges to the aging population, explain the marketing needs or services for the aging population and address how individual patients, the community and society as a whole can address such challenges.
Healthcare Challenges Demographics on aging clearly indicate that long-term care will remain a critical issue in our society. In 2020, the number of older Americans in need of long-term care service will jump to 12 million. The aging population is growing larger and living longer, a phenomenon felt around the world. As they face scarce health resources, nations must develop policies associated with the provision of care and the quality of the dying process. Never before in human history has our planet contained so many older people or such a large percentage of them. This has not always been the case, as late as 1930, America’s older population numbered less than 7 million, only 5.4% of the population. Today, one out of every 9 Americans is “old,” another former youth turns 50 every 8 seconds. Those age 65 and older now exceed 35 million, a number poised to explode. January 2011 ushered in the first of approximately 77 million Baby Boomers; both from 1946 through 1964 are surging toward the retirement. Another challenge that policymakers and

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