...Pacific Brands: Segmentation Australian Brasserie Consumers Q1. For this case, involving some exploratory research, Exhibit 12a and 12b show the segmentation and descriptor variables used to collect data for the segmentation analysis. Comment on the appropriateness and comprehensiveness of these attributes. What would your team change in this questionnaire and what other segmentation and descriptor questions would you recommend to ask to respondents for a better segmentation and targeting strategy? 1.) The comprehensiveness and appropriateness in the data from exhibit 12a and 12b for the segmentation analysis are very accurate and on point. The questions asked in exhibit 12a, the segmentation variables, are really right to the point and they are getting as much information as possible form customers about their knowledge of fashion. Also, exhibit 12a segmentation variable questions are very helpful because they are finding out important information from the customers to help target their preferences with bras, as well as great information on how to better market for their bras. Exhibit 12b, descriptor variables, is also appropriate because it helps with targeting different segments of customers specifically. Also, this information helps to specify how to market, when/where to market, and to whom to market different information to different segments of customers. - My team would change from the questionnaire a few things that could help impact the segmentation...
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...Marketing and finance * Task as presented Innovative business plan for a restaurant with a financial budget of INR 2 crores MARKETING * Our solution To open a restaurant for customers and to provide the best services And create our restaurant brand image in whole of Bangalore To expand our business within short period of time by opening same format of restaurant in different cities To attract large number of people and gain customer loyalty * Company profile * Restaurant name – hotel view restaurant * Company consist of 4 partners who like to invest on new restaurant * One of the partner gets land of 6000sq feet as its investment instead of cash and rest of the partners invest 2 crores in equity form * The profit of the partners are shared equally * Restaurant unique design will be the main attraction for customer to come in * Specialized in sea food * Open in outskirt of Bangalore near airport road * Vision * To be famous in restaurant sector and to spread the business all over * Open the replicate the same restaurant in different cities * Future investment from investors who wants to open this franchise in India * To create strong finances structure of this company so its not effect by loss or any form of risk * Mission * To provide most delicious, healthy & hygienic food to the customers and gain customer satisfaction for...
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...itself as a niche leader in the region. McBride (2004) intends to aggressively market using local, TV ads, Newspapers, handouts, radio, and realtors. Additionally McBride will also leverage Internet-based marketing differentiating the business as a technology leader. Market Research Strategy McBride Financial Services recognizes that extensive market research must be completed to optimize advertizing dollars. Although the services that McBride offers are required by all customers to correctly close on a new home, McBride understands that their specific offering is better suited for particular segments of the entire market. To define this segmentation McBride will conduct two key market research studies in demographics, and psychographics. Demographics as defined by Bizmove.com is “the study of the distribution, density and vital statistics of a population, and includes such characteristics as * Sex. * Age. * Education. * Geographic location. * Home ownership versus rental. * Marital status. * Size of family unit. * Total income of family unit. * Ethnic or religious background. * Job classification blue...
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...reactive. Corporations wait until after staff has been ill or injured, and then pay for the necessary treatments. The Bounce Fitness approach, emphasises prevention and good health promotion, and is much more proactive. At Bounce Fitness, we tie worker productivity directly to the health care issue. We believe that traditional approaches to the current health care crisis are misdirected. Bounce Fitness contends that by helping employees change their behaviour patterns and choose healthier lifestyles, the health care costs to corporations will be considerably reduced through increased staff productivity, reduced absenteeism and turnover, reduced worker’s compensation claims and a healthier, motivated staff. Current economic and demographic changes will make health care issues worse. The environmental factors and the local competitive situation is a clear message to Bounce Fitness. The time is right for a Bounce Fitness initiative. Situation Analysis Bounce Fitness began in 2001 in Cairns Queensland. The business model has been well received and resulted in expansion to Brisbane, Sydney and Melbourne. Marketing is very important to maintain growth and market penetration. In addition to offering fitness facilities for corporations, Bounce Fitness’ main activity is the creation and implementation of wellness...
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...the information provided by the franchise is critical in understanding whether or not the franchise is going to be as profitable as you would like. One such franchise is Snap fitness out of Minnesota and knowing the fixed cost of operating the franchise we can determine how many members are needed to break even. Also included is an analysis of achieving a $10,000 net income for a month of operations. To be a valid analysis we have included five examples of variable cost associated with a fitness center. Variable Cost As the owners of a new business, our ultimate goal is to make a profit. Profit can be measured in many ways and there are many complex techniques that can be used to calculate how much of a product or service must be sold to produce a profit. Cost Volume Profit analysis or CVP is one of the most useful ways for managers to understand the relationship between cost, volume, and profits and make competent management decisions. CVP analysis focuses on five areas: • Unit selling prices • Variable cost per unit • Total fixed cost • Sales mix • Volume or level of activity Based on our research on the Snap Fitness research some of this information is available to perform CVP analysis. We start by eliminating the focus on sales mix, for now, as a start-up franchise, we are only focusing on selling memberships; there are no additional cost for ancillary services, because at this...
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...Nurse Driven Education for A Patient Diagnosed With Chronic Systolic Heart Failure Refusing Diagnostic and Interventional Procedures Heather Horsley Wilkes University School of Nursing Abstract Heart failure (HF) is a chronic progressive disease, arising from structural or functional disorders of the heart, in which incidence increases with age. This review attempts to describe the types and causes of HF while focusing on variable aspects of patient education that have a positive effect on patient outcome and quality of life. Specifically, the potential benefits of this education for a 55 year old male patient diagnosed by transthoracic echocardiogram with chronic systolic heart failure, who has refused physician deemed necessary diagnostic testing and treatment. Keywords: heart failure, nurse driven education, heart failure, self-care Nurse Driven Education for Patient Diagnosed With Chronic Systolic Heart Failure Refusing Diagnostic and Interventional Procedures Heart failure (HF) is a major health care concern affecting over 5.7 million people in the United States. It is responsible for 1 in 9 deaths and costs the nation over 32 billion in health care expenses each year (Center for Disease Control, 2013). HF is the most common reason for hospitalization of people older than age 65 (Hinkle and Cheever, 2014). According to Hinkle and Cheever, HF is a “clinical syndrome resulting from structural or functional cardiac disorders that impair the ability of the ventricles...
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...professor, School of management, SASTRA University. 2Student, IIndyear MBA, SASTRA University, Thirumalaisamudram, Tanjavur, Tamilnadu, India Abstract Android Robo is a multi-disciplinary Robotics programme that has been specially tailored to teach young school students, the basics of Robotics. Basics of Robotics include Mechanical, Electrical, Electronic and Programming which encourage students to make connections across all these disciplines. The aim of this study was to find out the awareness and adoption of Robotics among school students. A questionnaire with variables enquiring about the profile, awareness about Robotics, interest to learn about Robotics in their curriculum and capacity to handle Robotics as a subject was administered to 150 respondents. Convenience sampling method was used to...
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...PROJECT REPORT BUSINESS RESEARCH METHODOLOGY EXECUTIVE SUMMARY The research report includes my research about Pizza Hut to analyze the consumer behaviour and the preference towards a brand. In this research I conducted a customer analysis in which I asked the customers their preferences regarding their eating habits as well as factors that promote them to select a particular place for eating out. I also asked them their experiences in Pizza Hut, every time they visit. The factor which make pizza hut a choice of eating restaurant. Through this report I am studying the various variants offered by Pizza Hut and people’s liking towards the same. INTRODUCTION TO BRAND Pizza Hut is one of the flagship brands of Yum! Restaurant Int. which also has KFC, Taco Bell, A&W and Long John Silver’s under its umbrella. It is the world’s largest pizza chain with over 12,500 restaurants across 91 countries. Pizza Hut was started in 1958, by two brothers Frank and Dan Carney in Wichita, Kansas. They had the idea to open a pizza parlor. They borrowed $600 from their mother, and opened the very first Pizza Hut. In 1959, the first franchise unit opened in Topeka, Kansas. Almost ten years later, Pizza Hut was serving one million customers a week in their 310 locations. In 1970, Pizza Hut was put on the New York Stock Exchange under the ticker symbol PIZ. In 1986...
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...New http://nms.sagepub.com/ Media & Society Communication, community, crisis: Mapping uses and gratifications in the contemporary media environment Azi Lev-On New Media Society 2012 14: 98 originally published online 8 August 2011 DOI: 10.1177/1461444811410401 The online version of this article can be found at: http://nms.sagepub.com/content/14/1/98 Published by: http://www.sagepublications.com Additional services and information for New Media & Society can be found at: Email Alerts: http://nms.sagepub.com/cgi/alerts Subscriptions: http://nms.sagepub.com/subscriptions Reprints: http://www.sagepub.com/journalsReprints.nav Permissions: http://www.sagepub.com/journalsPermissions.nav >> Version of Record - Feb 24, 2012 OnlineFirst Version of Record - Aug 8, 2011 What is This? Downloaded from nms.sagepub.com at Judea & Samaria College on February 25, 2012 410401 NMS14110.1177/1461444811410401Lev-OnNew Media & society Article Communication, community, crisis: Mapping uses and gratifications in the contemporary media environment Azi Lev-On new media & society 14(1) 98–116 © The Author(s) 2011 Reprints and permission: sagepub.co.uk/journalsPermissions.nav DOI: 10.1177/1461444811410401 nms.sagepub.com Ariel University Center, Israel Abstract The article analyzes how community members who were evacuated from their homes use various media, and especially the internet, to keep in touch, receive and disseminate information and express their opinions...
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...maintain and promote our own health. Therefore, the other options are incorrect.| 2.|An elderly female patient has come to the clinic for a scheduled follow-up appointment. The nurse learns from the patient's daughter that the patient is not following the instructions she received upon discharge from the hospital last month. What is the most likely factor causing the patient not to adhere to her therapeutic regimen?| A)|Ethnic background of health care provider| B)|Costs of the prescribed regimen| C)|Presence of a learning disability| D)|Personality of the physician| Ans:|B| |Feedback:| |Variables that appear to influence the degree of adherence to a prescribed therapeutic regimen include gender, race, education, illness, complexity of the regimen, and the cost of treatments. The ethnic background of the health care provider and the personality of the physician are not considered variables that appear to influence the degree of adherence to a prescribed therapeutic regimen. A learning disability could greatly affect adherence, but cost is a more likely barrier.| 3.|A gerontologic nurse has observed that patients often fail to adhere to a therapeutic regimen. What strategy should the nurse adopt to best assist...
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...The Earth is yours. Save it! The Earth is yours. Save it! Name : Sanelisiwe Gomomo Laetitia Ngalula Aviwe Janeth Viwe Introduction What does it mean to Go Green? Going Green means that you have adopted certain practices and habits that reduce your overall impact on the environment. These practices may include anything from recycling, reducing your energy usage, using public transportation, to buying local products. Going green is quite important to the environment as well as our health. We will be able to breathe a little easier with less pollution in the air. Consider for a moment that a plastic soda bottle takes over 450 years to decompose, and that beer cans take 200 to 500 years to decompose. If these things are not recycled, or if a process isn't found to speed up decomposition, then we're going to wind up living in our own landfills. People all around the world consume billions of bottles and cans each and every single year, without a method to get rid of these items, our great grandchildren will still be seeing those same bottles and cans around, that alone is an important reason to go green. The Going Green Campaign is to ensure the earth will be a better place to live in future. I. INFORMATION ABOUT THE SERVICE The Going Green Campaign has been created to raise the awareness on the environment hazards we are facing today. There are many ways we can save our earth and prevent it from being destroyed. Our earth has lost a massive ideal environment...
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...CHAPTER-1 INTRODUCTION “Brands are like human beings. They are born, fed and nurtured, made strong and responsible so that they can be faithful friends of the people (customers), form mutually beneficial and satisfying relationships with them and become their companions for life. Such brands, make their parents (organization or corporate) proud of them. The best brands are the ones who help in forming and sustaining strong long term “parent-brand-people” relationships. These brands form the potential for present growth and future expansion. They help the organizations conquer peaks at the time of booms and stay afloat and swim at times of depression.” We come across a number of brands in our daily lives. Our morning starts with using a toothpaste (Colgate, Pepsodent or Close-up), using a bathing soap (Lux, Fairglow or Cinthol) and shampoo (Clinic All Clear or Vatika), wearing clothes ( Allen Solly, Levi’s or Raymonds), breakfast bread (Britannia or Modern) and butter (Amul) or jam (Kissan), lunch and dinner (Nature Fresh or Pillsbury flour and Safal vegetables), morning and evening tea and coffee (Tetley, Nescafe or Bru), going out in a car (Hyundai Santro, Honda Accord or Mercedes Benz). Talking on the cell phone (Motorola, Nokia, Siemens or Samsung), watching television in the evening (LG, Sony or Philips) or listening to music (Philips or Apple) etc. But how often do we think of what all a company does to put a positive imprint (fight for a shelf space) in the mind of...
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...SUMMER INTERNSHIP PROGRAM PROJECT REPORT PROJECT TITLE: DEVELOPMENT OF BUSINESS STRATEGIES AND MEASURING THE EFFECTIVENESS OF DIRECT MARKETING ALONG WITH STUDENT’S PREFRENCES FOR ENTRANCE EXAM PREPARATION AT EduMENTOR COMPANY NAME: EduMENTOR EDUCATIONAL SERVICES UNDER GUIDANCE OF Prof.Dr.Y Malini Reddy SUBMITTED BY: NAME: Eshita Miglani ENROLLMENT ID: 09BSHYD0272 CONTACT NO.: 09910436436 EMAIL ID: eshitamiglani@yahoo.co.in ABSTRACT The project focuses on the various business operations that an organization, relating to the field of educational services undertakes, that help them build an identity for themselves in the niche marketing that they are catering to. In presence of immense competition, the major part of the study comprises of the detailed study of areas that not only improve and develop the product of the company but also help them reach a wider target audience. The business model of Edumentor has immense growth potential in the future, keeping in mind the recessionary periods. Hence, a study on organizational development of Edumentor and its various operations is the most prudent thing to do. In all, the study will encompass all functional areas of the organization. The project has been broken down into various phases for better understanding and segregation of work and operations undertaken ACKNOWLEDGEMENT The project I had undertaken required a lot of information gathering and guidance which has been provided by various...
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...‘Get in touch with your dark side’ MEDIA PLAN Period: July 2010–June 2011 10 Chocolate Parade Melbourne, VIC, 3181, Australia Phone: 123-456-7890 Fax: 123-456-7890 Email: mediaplanning@cocoadelights.com Web Site: http://www.cocoadelights.com Contact: Coco Jones Table of Contents Executive summary 1 Business description 1 Vision for the future 1 Business goals/mission 2 Business philosophies/identity 2 Main objectives 2 Situation Analysis 4 Marketing analysis 4 Customer analysis 6 Product benefits and unique selling proposition 8 Competitive analysis 10 SWOT analysis 14 Legislation and Regulation 15 Advertising analysis 16 Advertising strategy 16 Media Strategy 18 Marketing Analysis 18 Marketing Schedule 20 Media budget 23 Campaign evaluation strategy 24 Executive summary Business description Founded in 2000, Cocoa Delights is one of the youngest gourmet chocolate manufacturers in the industry. However we do not view our youth as a weakness, on the contrary, our youth is associated with our two most valued attributes: creativity and innovation. We dare to create the unconventional. Our team of master chocolatiers have been hand-picked from prestigious confectionary schools boasting centuries of chocolate expertise from France, Switzerland, Belgium and Italy. Whilst we value the traditions of these schools, we place an even higher value on their passion for innovation and enterprise. Cocoa Delights is the first company in Australia...
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...MBA 6661 XTIA, Strategic Marketing Management Sonic Marketing Plan Executive Summary Sonic is an emerging telecommunication company that produces multifunctional Personal Digital Assistants (PDA). The company will launch a new multi-functional device called the Sonic 1000. This device allows consumers to have the usage of various telecommunication abilities at once in the palm of their hand. As Sonic enters a mature market, it will face many challenges from existing PDA makers such as Apple, Palm, Hewlett-Packard, and other well-established companies. Sonic will also face the challenge of the development of new and more innovative technology, industry consolidation, and pricing pressures. During its first-year sales, Sonic’s primary marketing objective is to achieve 3 percent growth sales and keep their losses to a minimum. The Challenge Brief product description: The Sonic 1000 is a sleek, stylish handheld PDA with Sonic Software that supports Windows and Mac, 400 Mhz processor, 128 MB of memory and 3.5-inch touch screen. The device will allow you to easily manage email on the road or access files on your office desktop PC. It offers built-in wireless connectivity via Wi-Fi and Bluetooth, expansion slot that supports SD/SDIO memory cards. Consumers can also listen to music and watch videos via its Media Player, as well as, view, share, and manage photos. Strategic Goals: Some of the key issues that Sonic faces are: What is the best way to confront changes...
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