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Demon Unleashed: Rhetorical Analysis Of Ethos And Logos

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As I watched “Demon Unleashed” the new advertisement for the Dodge SRT Demon I immediately began to pick up some audience entrancing methods such as ethos and pathos. The advertisement begins with Tim Kuniskis (head of passenger cars for FCA) talking about the purpose of the Dodge Demon. Tim says, “We didn’t start out to compete with anyone else in the industry, we started out working from our background and being the best version of what we could be. Because we are completely different, we are not trying to be a sports car, we are not trying to be a pony car, were trying to be a street strip muscle car and there is no one else in that space.” With this statement, Tim is conveying credibility to FCA for being different from the rest of the

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