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Demonstrative Communication: the Good, the Bad, and the Ugly

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Demonstrative Communication: The Good, the Bad, and the Ugly

BCOM275
University of Phoenix

The 1960 presidential debate may be the stalwart for comparison when discussing demonstrative communication. It was the first debate that was televised giving prospective voters the opportunity to see their candidates instead of just hearing them or reading their words. Those who watched the debate gave a clear win to John F. Kennedy who looked cool, calm and relaxed as he argued his points before the moderator. Those who listened to the debate on the radio gave the win to Richard Nixon. Where Kennedy won and Nixon lost was in appearance. Nixon looked disheveled with his perpetual 5 o’clock shadow and pale appearance due to his recent stay in the hospital. Kennedy on the other hand was tan and fit from his campaigning trip to California in the preceding days (Allen, 2012). One could easily argue that Kennedy won the debate on demonstrative communication. Demonstrative Communication is a type of communication that observes nonverbal cues (Cheesebro, O'Connor, & Rios, 2010). The following paragraphs will discuss examples of demonstrative communications and their effectiveness and ineffectiveness, whether positive or negative, for both the sender and receiver of a message. Also discussed will be how listening and responding play a role in demonstrative communication.
Staying with the example of the 1960 debate, there are many examples of how demonstrative communication is effective and ineffective for both the sender and receiver. First is the overall appearance of the candidates. Nixon had spent the last two weeks preceding the debate in a hospital due to a serious knee injury. He was twenty pounds underweight and wore an ill-fitting suit and shirt. He was pale and sweat beaded from his forehead throughout the debate. It was highly effective in shedding

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