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People are involved in the act of communicating every day. We communicate by transmitting and receiving information, thoughts, and ideas. It could be a simple message as saying ‘good morning’ or talking to your neighbor about the ball game. We could be listening to a speech about new company initiatives or reading the daily newspaper. People communicate by more than just ‘words’. We could communicate without saying any words. Sometimes our messages are transmitted with the wrong idea. Our body language can help or hurt our messages. These are examples of demonstrative communications. Demonstrative communication can be defined as verbal and non-verbal forms of communicating. These forms can be ineffective if both the sender and receiver do not achieve the delivery or process the received message. To demonstrate effectively is to use the proper components of tone, knowledge, gestures and the environment to build a lasting relationship professionally. Effective communication is not only about transmitting a message or idea but the listeners have to understand and respond to it. To effectively communicate between two parties requires sending and receiving messages in both directions. It is important to have good communication from our daily family life to our work environment. When a store manager talks to their employees about new goals is a way of communicating. The store manager is the sender of the message but in order for them to be effective is for their employees to respond to the message to complete a cycle of communication. This will ensure the process of ideas and understanding between everyone and work towards a common goal. This will help build the relationship between the manager and employees as they gain trust with each other. Effective communication is important but ineffective communication can happen and lead to

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