...Practice Marketing Survey report on Dental Practice for Kids Submitted by: Maria Pokidaeva Date:20 November 2014 Table of Contents: * Aims and Objectives 3 * Introduction 4 Consumer Buyer Behaviour * Methodology 7 * Main Body 12 * Analysis/Findings 13 * SWOT Analysis 14 * Conclusions & Recommendations 15 * Bibliography 16 * Evidence of Research 17 Aims and Objectives Instructions have been given to the report writer to carry out a marketing survey for new Dental Practice which will specialise in providing treatment for kids. Primary and secondary research methods will have to be applied in order to investigate consumer buyer behaviour. All results will have to be evaluated in a form of report. Afterwards, SWOT analyses will have to be carried out. All findings should facilitate vital decision making and also reduce possibility of failure. Key questions to answer and points to complete: * Is there a market for a Child Dental Practice in Galway? * How many similar businesses/competitors do I have in the chosen location? * Need to explore consumer buyer behaviour and understand the requirements of consumer buyer behaviour. * Understand the importance of market research of this line of business. * Draw appropriate conclusions and recommendations which will provide prospectus for future actions regarding setting up this business Introduction Marketing is an essential part of the whole business world nowadays. It requires understanding...
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...suited for different jobs. I have chosen to pursue my education as a dental hygienist because I feel this career is suitable for me. I know good dental hygiene is very significant throughout life. Helping others to accomplish strong dental hygiene is essential and a goal of mine. I feel this profession will provide me with a rewarding hands-on job and interaction with many individuals. Dental hygiene is a vigorous and challenging career that offers teamwork, personal growth, fulfillment, extraordinary benefits and it is the perfect career envisioned for me. With background knowledge as a licensed expanded function dental assistant, the dental hygienist is a valuable member of the dental team providing patient care. Qualities essential for a good dental hygienist include compassion and the ability to communicate well with others, two qualities that fit my personality. I love the thought of knowing that I have made a positive impact upon an individual’s health. I work as an expanded function dental assistant at an office in Jonestown, so I understand what it takes to become a dental hygienist....
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...resulting in lower Plaque and Bleeding Index scores between dental visits. I believe that if patients can see the areas where biofilm is located, it would be easier for them to use the toothbrush and floss more effectively. Keeping Plaque Index scores low will help prevent dental decay, gum disease and maintain the integrity of any existing restorations. In addition, increased patient compliance will result in overall better home care to encourage less inflammation and bleeding to minimize future problems. Patients will be able to recognize the biofilm and...
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...QRT2 Task 1 A1: Viability of Product or Services The demand for implant treatment has increased as patients have become better educated, and insurance companies have begun to recognize the treatment as a long term cost effective way to replace missing teeth, and to improve overall gum health. As part of their cost saving structure, most dental insurance companies have begun offering coverage for portions of implant related surgery. “According to new dental reports by iData Research (www.idataresearch.net), the leading global authority in medical device, dental and pharmaceutical market research, the U.S. market for dental implants is expected to regain double-digit growth by 2013, and will help drive the dental prosthetic market to reach over 82 million prosthetic placements by 2016.” (idata research.net, 2012) “Dental implants have earned the reputation of being the best aesthetic option for single-tooth replacement," said Dr. Kamran Zamanian, CEO of iData. "By 2016, over 20% of general practitioners are expected to place dental implants and their adoption of computer-guided-surgery will further the growth of this market." (idata research.net, 2012) In the past the treatment options were limited to extractions with no replacement teeth, dentures, or fixed bridges. All of these options were stop gap measures to maintain oral stability. The cost of progressively treating the loss of a tooth in one or more areas often involved multiple procedures and time, which made it very...
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...Every business needs marketing to succeed and your dental practice is no different. To see growth, you will need to offer your services at a competitive price and you will need to implement effective dental marketing practices. The first step in marketing your practice should be to learn about your competition; follow this up with a thorough evaluation of your strengths and weaknesses. Use the information you gained from your assessment of your competition and of your practice to help you implement the following dental marketing strategies: • Have a Professional Website Your dental practice needs a quality website to compete in today's marketplace; without one, you are you are holding yourself back. A good website allows you to create...
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...FORMAL REPORT ON Career Choices: Financial Advisor and Dental Hygienist Submitted to: Professor Don Olsen, DeVry University Submitted by: Tracy Herron For: ENGL227 October 20, 2014 LETTER OF TRANSMITTAL October 20, 2014 Professor Don Olsen don@modgroup.net DeVry University Professor Olsen, I am pleased to present to you this letter of transmittal for a formal report as the final assignment in ENGL227. The report will list and compare two career choices which I have researched and will recommend one of for the client. The enclosed formal report has been prepared from sound research using creditable sources and will be sited using APA style citation. It also contains appropriate prefatory, text, and supplemental parts, including a cover page; this letter of transmittal; a table of contents; the four-part Introductory Section; appropriately labeled body sections; appendices, and a list of references. Thank you for the opportunity to submit my recommendation for the client. Sincerely, Tracy Herron Tracy Herron Table of Contents LETTER OF TRANSMITTAL 2 Introduction: Career Choices 4 Financial Advisor 5 Earning Potential 5 Unlimited 5 Bonuses 5 Benefits 5 Profit Sharing 5 Medical & Dental Insurance 5 Life Insurance 6 Disability 6 Tuition Reimbursement 6 Travel 6 World Travel 6 Time Off 6 Family Travel 6 Family Activities 6 Encouraged 6 Dental Hygienist 6 Earning Potential 7 Comparable 7 Bonuses...
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...you learn from reading the Dental Practice Act? I didn’t know that a dentist can only have four dental hygienists practicing at one time in the office I always thought they could have as many as they wanted. Also, that once you retire your eligible to submit a written request to the state dental board at any time for reinstatement of the dental hygienist’s license. The board shall reinstate the license if the dental hygienist does certain things listed in the Dental Hygienist Ohio Practice Act. 2. What is required for a Dental Hygienist to apply for licensure? Each person who desires to practice as a dental hygienist shall file with the secretary of the state dental board a written application for a license, under oath, upon the...
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...Dental plans are today available for private individuals as well. It is however important that you choose the most suitable dental plan for your oral health needs. As you reflect on your dental plan needs, it may be worthwhile to consider some of these important dental facts: Dental care amounts to more than just a nice smile. Americans are losing annually a projected 164 million working hours to dental visits and dental diseases. In addition, children are losing an extra 51 million school hours of school to dental-related illness, and in the process causing additional lost work hours as the parents or guardians are tending to the needs of these children. Our oral health is strongly linked to general health. Our dental health impacts...
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...Dental hygiene is something that I take particularly serious, seeing as my parents spent their hard earned money to make my smile as healthy and as beautiful as possible. The decision to become a dental hygienist stemmed from all the years of dental check ups, braces, and constant reminders from my mother to brush my teeth. A dental hygienist is not a dentist, but really just a dental assistant with a longer chore list; they are the people you see before the dentist who clean your teeth, examine patients for signs of oral diseases, and provide for other preventive dental care. The decision to become a dental hygienist came about through a familial influence; and I suppose the thought of making close to 72 thousand dollars a year is not a defeating...
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...its production facility, regardless, if the company is producing goods or delivering a service. A positive company culture will be reflected in a well-designed goods-producing or service facility layout that will ultimately maximize the production process, as well as, meet the needs of and ensure the safety of the employees. In my thirty-five year experience as a dental hygienist, I have experienced poorly designed service facilities and their effects on production and morale. It creates a stressful work environment which is counterproductive. Maximizing the use of space, machinery, materials and staff, in a either a goods producing or service facility, will eliminate wasted time and materials (Bowee, Thill & Mescon, 2007, p.299). Smart design layouts ensure employee safety, as well as, support close communication and collaboration among employees, both of which are important in employee satisfaction and motivation (Bowee, Thill & Mescon, 2007, p.299). For example, a well-designed layout of a facility will have a smooth process flow, whether it is an assembly line of workers in a goods-producing facility or dental office staff in a service facility. If the flow of production is smooth and easy, it will be less stressful on the employee and as a result, the employee will be happier and more productive and project a positive attitude about their job and about the company. In addition, design layouts that support communication and teamwork among employees, will encourage those...
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...the PESTLE framework. The impact of the macro - environment is evaluated. 2.1 The PESTLE is a management tool that involves identification of the political, economic, sociological, technological, legal, environmental factors that had an impact on an organisation in the past, and could affect organisation in the future. Carry out PESTLE along with SWOT analysis, assist in strategic decision- making, and setting realistic objectives. 2.2 The PESTLE analysis is attached as Appendix 1. 2.3 The SWOT analysis is attached as Appendix 2. 2.4 The evaluation of high impact environmental factors based on PESTLE analysis. 2.5.1 The Department of Health is making provisions to a number of changes to the NHS dental contract, based on capitation, quality and registration, rather than UDA system. The two prototype contracts will begin operating in 2015-2016 for a two year trial, before a general new contract is introduced for everyone, in consequence it is difficult to predict a full impact on our organisation until the trial is finished. This requires contract monitoring for the time being. 2.5.2 Due to providing assurance and reporting to the commissionaires in line with CQC and GDC requirements, our practice has been forced to invest over £100000 to meet mandatory standards by the end of 2012. This involved building of an extension and allocation of separate decontamination room, along with a staff training. Failing in compliance could...
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...future problems. I am always on the move in fact when I first arrive at work I hold a staff meeting in my office, to discuss about what type of patients I will be working with. After our meeting we immediately begin our work day. I am always busy; mostly dealing with diagnostic analysis, along with prevention and treatment of different types of dental diseases. My staff and I see several patients by appointment and walk-in during a given day. To become a dentist, you must complete at least four years of college (receiving a bachelor's degree in science, and biology) and then complete at least four more years of post-graduate study at a dental college. Dental schools require a minimum of 2 years of college-level pre-dental education prior to admission. In most States to qualify for a license, students must graduate from a qualified dental school and pass written and practical exam. Few applicants are accepted to dental school after 2 or 3 years of college and complete their bachelor's degree while attending dental school The four-year program at a dental college leads to degrees as either a doctor of dental surgery (DDS) or a doctor of dental medicine (DMD) degree. I may spend hours on my feet throughout my work day. And during those long hours, I must take any safety measures against infectious diseases and be able to deal with stressful patients. Because they often have several helpers, I must be able to supervise the work of others. I must be a responsible and careful professional...
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...Colgate-Palmolive: Evaluating New Product Potential Colgate-Palmolive, a leading dental product company, must compete in an expanding market to design the next best product in a fast developing dental field. New products, such as the Colgate Precision must not only be designed efficiently but must also be compared to similar products on the market to see if it will outsell their opponent’s newest products. Positioning, branding, and communication strategies must be considered when evaluating the potential of a new product. CP’s main strength is being a global leader in household and personal care products. The Colgate-Palmolive company also holds number one position in U.S. retail toothbrush market with a 23.3% volume share. Next, the company is concentrating on core consumer products. They also focus on innovation and new product launches. The company’s strong financials helps them in researching and introducing new products. One of the CP’s weaknesses is increased frequency of promotion by competitors. Due to promotions, purchase frequency was lagging the toothbrush replacement frequency. The consumers were often offered a “two for one” or a free sample, and most of the people were replacing their toothbrushes only when the bristles became visibly worn. This behavior was lagging the purchase frequency. In the 90’s there has been a substantial growth of the global oral hygiene market. There was also an increasing consumer interest and purchase frequency, which gave the...
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... As Brand Manager, Hearst planned, developed, and directed the total marketing effort for Scope, Procter & Gamble’s (P&G) brand in the mouthwash market. She was responsible for maximizing the market share, volume, and profitability of the brand. Until the entry of Plax, brands in the mouthwash market were positioned around two major benefits: fresh breath and killing germs. Plax was positioned around a new benefit—as a “plaque fighter”—and indications were that other brands, such as Listerine, were going to promote this benefit. The challenge for Hearst was to develop a strategy that would ensure the continued profitability of Scope in the face of these competitive threats. Her specific task was to prepare a marketing plan for P&G’s mouthwash business for the next three years. It was early February 1991, and she would be presenting the plan to senior management in March. ■ COMPANY BACKGROUND Based on a philosophy of providing products of superior quality and value that best fill the needs of consumers, Procter & Gamble is one of the most successful consumer goods companies in the world. The company markets its brands in more than 140 countries and had net earnings of $1.6 billion in 1990. The Canadian subsidiary contributed $1.4 billion in sales and $100 million in net earnings in 1990. It was recognized as a leader in the Canadian packaged-goods industry, and its consumer brands led in most of the categories in which the company competed. Between 1987 and 1990, worldwide...
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...(Draft 213)— product line compared to other successful drinks such as Diet Coke, Coke Zero, and regular Coke. Thus, managers must foresee the concept: why continuing to invest in older products that do not produce profits and lose additional money in the investment; hence, why not take the risk of manufacturing new products that could be the “cash cow”—the “dominant business in the industry, with a large market share” (Daft 213)—in the market? Diet Coke and Coke Zero are the “star”, which have “additional growth potential” (Daft 213) and “will generate profits and a positive cash flow” (Daft 213). Both Diet Coke and Coke Zero are concentrating on the demographic segmentation—“segmenting markets by age, gender, income, ethic background, and family life cycle” (Lamb et al. 265)—by particularly age; therefore, the target market of Diet Coke and Coke Zero is older age classes who are concerns with high calories diets. However, as you know, dental care is extremely expensive now-a-days; hence, coke—specifically soda—first, provokes high calories and second, dental cavities. Coke could provide a means of promoting dental healthcare by launching different product lines,—besides sodas— such as fruit smoothies that are saturated with vitamins....
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