...Marketing Strategy Template Research Team A HCS/490 March 14, 2014 Erika Johnson Marketing Strategy Template Research How do companies, facilities, or businesses promote and advertise? They use Marketing strategies. A marketing strategy is organization's plan that combines all of its marketing goals into one comprehensive plan. There are so many varieties of marketing and communication strategies available that are used within the industry to promote business. Marketing Strategies are used to streamlines product development, help determine optimal prices, increase company sales, and establishes effective distribution amongst the company. Within this short essay it will include the two marketing strategy templates as well as the communication, the components that make up a strategy plan, appropriate marketing use of the templates, and the similarities/differences of the marketing and communication strategy templates 2 Marketing Strategy Templates and 2 Communication When considering marketing and communication plans, it is important to remember that all plans are similar in nature. They produce a written document that will guide the organization towards a goal. Having the plan in writing allows people from different areas within the organization to understand the collective goal. Two specific plans that will be reviewed are a Dental Marketing Plan and a Pharmacy Marketing Plan. Both are similar but targeted at different areas of health care...
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...centres. To this effect, Colgate conducted dental check ups in along with various activities at schools. The dental check up camps were supervised by teams of dentists and organisers who interacted with over 1 lakh people teaching them the benefits of oral hygiene. Children were targeted through “infotainment” – activities that included interactive activities like essay writing and painting competitions centred around the “Spread a Smile” theme. Colgate, a company also tied up with ITC E-Choupal and Rotary to spread the message of dental care and oral hygiene to villages across India. The campaign successfully targeted over 156 villages in Uttar Pradesh in association with Project Disha and 36 villages in Maharashtra. In addition, dental camps were also conducted in the Dussera Mela at Kota. Dental checkups and school activities have succeeded in spreading the message of 'Zero Tooth Decay' to children and adults in around 433 villages and towns, bringing a brighter, bigger smile to rural India. This grass root initiative went a long way in helping Colgate touch base with consumers in the interiors. Abstract Promotion of brands in rural markets requires the special measures. Due to the social and backward condition the personal selling efforts have a challenging role to play in this regard. The word of mouth is an important message carrier in rural areas. Infect the opinion leaders are the most influencing part of promotion strategy of rural promotion efforts. The experience...
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...WS5 Paper This paper will evaluation the distribution strategy for Colgate-Palmolive Oral Care market. According to the case study, Colgate-Palmolive (CP) held forty-three percent of the world’s toothpaste market and sixteen percent of the toothbrush market in 1991. That same year the worldwide sales of CP oral care products increased by twelve percent by 1.3 billion (twenty-two percent of total sales). $243 million was invested to upgrade 25 of CP’s 91 manufacturing plants; introduce 275 new products and begin manufacturing in China and Eastern Europe the same year while introducing Colgate Baking Soda to the North American toothpaste market. The manufacturing plants help provide efficient logistics and efficiency of shipping products worldwide to the various suppliers. In evaluation of CP logistics, CP has done a very good job on the logistics side of the marketing aspect. Without the proper company investment(s) in logistics, products cannot be effectively distributed worldwide. The company makes each of its oral care products readily available to multiple suppliers (including retail, dental and pharmacy stores) in various countries throughout the world. The popularity of the Oral B brand has also benefited the company globally to spread the company products into areas unfamiliar with Colgate toothbrush brand. CP’s investment in adding manufacturing plants in China and Eastern Europe is beneficial to increase and greatly enhance the logistical side of business within the...
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...Introduction to Entrepreneurship June 24, 2013 This paper is related to a particular coaching business idea I have had for some time now. It is establishing a consulting service from within an existing organization. When an organization starts up a new business, it must ensure that, it takes care of certain very important things. The organization must consider the type of business, core competency, legal structure, owners, and staff structure is very important too! In addition to this, various activities regarding marketing are also required to be taken into consideration. Some concern is also required to be given towards the financial section of the organization. The present paper shall consider all the above mentioned things so that, proper results are available with the organization. Whenever a new business is set up by an organization, it is necessary for it to make sure that a new business idea is developed. In this present situation, a business idea has been conceived by the organization. The business idea is to open up a consulting business for the existing Sikka Software customer’s today. In the consulting business we will coach large and small practices. This service will be provided as a “white glove” service that will retain customer’s and give them a plan to stay abreast many factors that have been revealed utilizing Sikka’s Practice Optimizer which monitors the dental practice 24/7. There are options available with the...
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...Table of Content 1.0 Company Summary 2.0 Services 3.0 Market Analysis Summary 4.0 Strategy Implementation 5.0 Management Summary 6.0 Financial Summary 7.0 Assumptions 1.0 Company Summary 2.1 Vision ServeU Limited aims to be the leading provider of dentistry services in which affordability; quality and honesty are the hallmarks to which we aspire to serve our clients and maintain eternally mutually benefiting relationships 2.2 Mission ServeU Limited works towards, whitening the world one broad teeth smile at a time by offering valued added dentistry services to clients that are always to the clients’ satisfaction and those of their love ones. 2.3 Motto Always be caring, responsive and honest and show empathy even if it means giving it away free but never compromise on quality. 2.4 The Company ServeU Limited (“the company”) is an Omaha, Nebraska limited liability corporation owned by Jay Simmons. 2.5 Business Services and Products Possible related services include: * Tooth Whitening * Smoking Abstainment Treatments * Practice Management Seminars * Dental School Instruction * Tempromanibular Joint Disorder Treatment * Implant services * Free screenings for children in severely/profoundly retarded care centers and schools * Having a yearly “Sealant Day” and “Dental Awareness Day” at local grade schools * Nursing home screenings 2.6 Start-up Summary The...
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...WS5 Case Study Paper Christina M. Barden Indiana Wesleyan University WS5 Case Study Paper The initiatives and promotional strategies of organizations and corporate substructures differ greatly depending on each particular entities goals, interests, and objectives. While many choose to implement specific strategies to open up and increase their consumer market, some utilize techniques that are limited to maintaining current standings, as well as the groups that focus more on corporate agendas. The primary consideration is often times and more often than not intended to pinpoint a select group or favor a reserved population. In most cases, it is the ambition of those involved to identify exactly what these needs are and define it in a manner in which is easily introduced to those who need the information. It is best done by clearly establishing what the product is and how it is in fact different from the rest of the market, creatively introducing ways to increase and grow sales, stabilize sales, and showoff the value of what is already on the market (Kotler, 2009). Colgate is not new to the world of marketing; in fact, they have been marketing to the populations worldwide for decades (www.colgate.com). The marketing team in place for Colgate is responsible for the development and implementation of plans that are directed at the “establishment and maintenance of current and long range...
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...“Activity 4, Colgate-Palmolive Case Study-Promotion Strategy.” Ryan M. Thompson (2078701) Indiana Wesleyan University MGT-541, Applied Marketing Management Dr. Janice McFaul March 27, 2011 “Activity 4, Colgate-Palmolive Case Study-Promotion Strategy.” Promotional strategy objectives vary among organizations. Some use promotion to expand their markets, others to hold their current positions, still others choose to present a corporate viewpoint on a public issue. Promotional strategies can also be used to reach selected markets. Most sources identify the specific promotional objectives or goals of providing information, differentiating the product, increasing sales, stabilizing sales, and accentuating the product's value. Colgate’s products are sold to millions of people worldwide. Their Marketing Team develops and implements marketing plans that are geared to “establish and maintain current and long-range vision for the brands and to increase sales, margin and profitability for the brand Marketers in general often develop a promotional strategy to differentiate their goods or services from those of competitors. To accomplish this, they attempt to occupy a "position" in the market that appeals to their target customers. Promotions that apply the concept of positioning communicate to consumers meaningful distinctions about the attributes, price, quality, or usage of a good or service. After successful implementation of/for market position, Colgate-Palmolive...
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...Case Context via “5Cs” framework Company: Cottle-Taylor is an established company started in 1815. By 2009 they had a strong product portfolio of over 200 oral care, personal, care, and home care products. In 2009 nearly 50% of the company’s revenue came from emerging markets. Cottle-Taylor conducts its India operations through a subsidiary called Cottle India. The India operations are focused on oral care, which includes toothpaste, tooth powder and dental floss. Focus area for this case is the toothbrush market. Cottle is the market leader (46% market share) in toothbrush market in India. It is perceived as a trusted & quality brand because of its association with IDA (Indian Dental Association). Cottle India is adequately supported by the parent company and follows a decentralized approach for India market strategy. For new markets Cottle’s general approach is to enter market with basic models and competitive prices, and gradually shift the focus to high-margin products. In India Cottle’s most successful toothbrush brand is Complete (accounted for 67% of Cottle’s total unit sales in 2009), which is also the lowest-priced toothbrush for adults. Competitor: Hinda-Daltan & SarIndia are two distant competitors with 21% and 11% market share respectively. The remaining share of toothbrush market is composed of low-quality, low-priced products imported from China and Vietnam. Cottle has a competitive advantage in toothbrush industry due to its manufacturing excellence...
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...seconds) Search Results Promotional Strategies of Colgate - Scribd www.scribd.com/doc/37244756/Promotional-Strategies-of-Colgate Sep 11, 2010 - Promotional Strategies of Colgate - Download as Word Doc (.doc / .docx), Text file (.txt), PDF File (.pdf) or read online. Colgate palmolive case study - promotion strategy - SlideShare www.slideshare.net/.../colgate-palmolive-case-study-promotion-strategy-... May 7, 2013 - Virtual-Dissertation.com =- We provide writing help to develop quality Essays, Term Papers, Course work, Thesis and Dissertation, etc. for ... Promotional Strategy by Colgate - ManagementParadise.com Forums ... www.managementparadise.com › ... › Marketing Management Oct 1, 2010 - The packaging strategy too over the years has made the penetration of its product that much easy for Colgate. The company has followed the ... Marketing Strategy of Colgate-Palmolive Company ... 15 Dec 2010 COLGATE SALES PROMOTION - ManagementParadise.com ... 12 Oct 2010 Marketing Strategy by COlgate 1 Oct 2010 More results from www.managementparadise.com Colgate Palmolive Promotion Strategy - Research Paper - Rmthom www.termpaperwarehouse.com › Business and Management Apr 7, 2011 - Read this essay on Colgate Palmolive Promotion Strategy . Come browse our large digital warehouse of free sample essays. Get the ... [PDF] Colgate: Global Strategies, Local Strength www.colgate.com/Colgate/...
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...Marketing Strategy MKT306 Assignment July 2010 University of Sunderland, UK Joey Kwan Lay Kuan Student ID: 089111572 Table of Content Assignment Questions 1 Abbreviations Report 1.0 Executive Summary 2 3 4 2.0 Terms of Reference 3.0 Corporate Objective 4.0 Situational Analysis 4.1 Industry Analysis 4.2 SWOT Analysis 4.3 Competitive Advantage and Core Competencies 5.0 Recommendations 5.1 Segmentation Targeting and Positioning 5.2 Marketing Objectives and Goals 5.3 Marketing Strategies and Programmes 5.3.1 Product 5.3.2 Pricing 5.3.3 Place 5.3.4 Promotion 6.0 Conclusion Reference Appendix 5 7 8 9 11 12 14 15 19 20 21 22 23 25 33 34 41 MKT306 Marketing Strategy Assignment Questions This is an individual assignment as a single report in two parts. 1. Investigation and analysis Choose an individual brand or product line from either the producer and/or brand owner, who are involved in the marketing of an oral hygiene product or products. Investigate and evaluate their marketing strategy using contemporary marketing tools and techniques however this may be illuminated using examples from other companies /organisations. You can demonstrate the effectiveness of the reported policies for the chosen company by giving performance data against competitors in the market (e.g. market share, sales, profitability, etc.). 2. Recommendations Your remit is to put forward your own suggestions covering changes in marketing strategy that will improve the future performance...
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...Marketing Roderick Phipps MKT 421 March 18, 2013 Donald Gregory Steve Jobs CEO and Co-founder of Apple Inc. looked at a laptop then had a vision of a light weight tablet that could serve the same functions as a laptop. Mr. Jobs developed and fulfilled a basic consumer need with the IPhone and the IPad. Identifying and creating a need is the concept referred to as marketing. The intent of this paper is to define marketing, and the importance in organizational success, discuss business world examples. Marketing is defined by the American Marketing Association as the activity, set of processes for creating delivering and exchanging goods and services that have value to and for a customer, partner and society at large. (American Marketing Association) In short marketing is the process of identifying a demand then fulfilling the requirement from creation to customer. Why is marketing essential to the success of an organization? As you continue reading I will identify the marketing process in hopes to establish why marketing is essential to the success to an organization. Marketing is everywhere and in everything; it extends from hard goods, things that can be touched to services rendered. Marketing is essential to the success of any organization. It is a process by which businesses build relationships, satisfy consumer needs, and generate revenues (Cannon, McCarthy, & Perreault, 2011) Let’s look at a few companies that require marketing and their end states. ...
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...is overall one of the highest quality systems that exists to date. What some critics fail to consider when evaluating the greatness of one system is how each healthcare system may thrive or fail depending on the context of its operation. Moreover, one must consider barriers within populations when assessing how effective a healthcare structure is if implemented within a new geography. Therefore, although there is much to desire about the healthcare system in the Netherlands, the idea that other nations, such as Canada, should strive to have similar implementation is not realistic due to population and geographical barriers. This paper will evaluate how the Canadian healthcare system, although universal, may not necessarily be effective in the treatment and care of patients, and how the Canadian system would fair by adopting similar strategies to the Netherlands. To begin, Canadians have repeatedly found dissatisfaction in the wait times for care and the shortage of medical professionals that exist within the system (Deber, Gamble, Mah, 2010). Therefore, in order to improve upon what is being criticized, a reform must include solutions to reduce wait times and increase the number of professionals that are available for the treatment of patients. Many health policy makers would look to the polished and effective Netherlands to evaluate the existing wait times. Given the smaller...
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...DRAGON VALLEY SHOPPING MALL BUSINESS AND MARKETING PLAN 2011 [pic] 1. SITUALTION ANALYSIS This Business and Marketing Plan is produced to provide guidance and direction for the spending of the Special Charge funds collected on behalf of traders in the Dragon Valley Shopping Mall (DVSM). A marketing and business development program for the DVSM was introduced on 1 January 2011 through a special levy on all properties in the centre. It raises an annual budget of about RM88,000 which has been matched by an allocation for capital works in the centre. The DVSM is defined as an area between Jalan Bukit Indah and Jalan Kota Iskandar at its north/south boundary and Jalan Ledang and Jalan Gelang as its east/west boundary. The area is illustrated in the attached plan (Appendix 1). 1.1 Planning environment There are many views on future development of the DVSM. In the current environment however it is important to recognize the influence of Activity Centre planning on future development. In short, major activity centre is planned for a mix of activities, well served by public transport, with a large catchment area and with the potential to grow without conflicting with surrounding land uses. 1.2 SWOT analysis A summary of the DVSM’s existing profile can be expressed in terms of its Strengths, Weaknesses, Opportunities and Threats (SWOT): Strengths • Not just a shopping centre, but a mix of retail, commercial, entertainment and community...
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...our brands are sold. Our global operations keep us in touch with our local communities. And our strong governance practices ensure that we conduct our operations with consistently high standards and integrity. Manufacturing operations are based in the following regions: * United States * Canada * Philippines * Mexico * Latin America Research and development Centers: | * Europe * China (31 wholly owned factories) and other parts of Asia * Africa * Australia | In Western Europe we employ around 3000 people with multicultural and scientific backgrounds in 8 Innovation Centers located in Germany, the UK, Belgium and Italy. R&D Asia (China-Beijing and Singapore). * Ariel laundry detergent * Bounty paper towels, sold in the United States and Canada (sold as "Plenty" in the United Kingdom) * Braun, a small-appliances manufacturer specializing in electric razors, coffeemakers, toasters, and blenders * Charmin bathroom tissue and moist towelettes * Crest toothpaste * Dawn dishwashing detergent * Downy fabric softener and dryer sheets * Fusion blade cartridge and razors. * Gillette razors, shaving soap, shaving cream, body wash, shampoo, deodorant and...
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...the world, but international marketing is not a simple activity that can be successfully applied by very firm. First, to achieve success in international marketing activities, a company should consider economic, social and cultural facts about the countries which the firm plans to expand its activities to. These facts are extremely important because they have a great impact on the demand for a certain product. William M. Pride and O.C. Ferrell states that “the effects of environmental forces on customers and marketers can be dramatic and difficult to predict” (pp.6). This results in the need for a reliable and carefully developed marketing research. A company should conduct marketing researches to bring down the level of uncertainty and risk to minimum, by acquiring true and accurate information about the environmental forces. Thus marketing research, environmental scanning and analysis are crucial for a company which involves in international marketing activities. And finally the choice of the level of commitment plays an important role on the success of international firms. A company considering marketing in a foreign nation may prefer expansion through a joint venture or a trading company rather than direct ownership, if there are many uncertainties about the marketing environment of that country. Colgate-Palmolive is a good example of the companies which are successful in international marketing and its success is a result of its expansion strategy which emphasizes on all these...
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