...Opinion Leader – Individual whose ideas and behavior serve as a model to others. Opinion leaders communicate messages to a primary group, influencing the attitudes and behavior change of their followers. Therefore, in certain marketing instances, it may be advantageous to direct the communications to the opinion leader alone to speed the acceptance of an advertising message. For example, advertisers may direct a dental floss promotion to influential dentists or a fashion campaign to female celebrities. In both instances, the advertiser is using the opinion leader to carry and "trickle down" its message to influence its target group. Because of the important role opinion leaders play in influencing markets, advertisers have traditionally used them to give testimonials. Example 6 terms and meaning: Motive-something (as a need or desire) that causes a person to act. The Alcatel-Lucent portfolio of Motive Solutions and expert services help service providers forge stronger and more valuable customer relationships. These solutions enable service providers to foster brand loyalty by building customer-focused improvements into their products and services. With Motive Solutions, service providers can: • Increase profitability by simplifying customer interactions Stand out and succeed by creating the simple, compelling experiences customers want. • Improve business performance using customer insights Thrive in a complex and competitive environment with analytics...
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...1.) Yahoo Mission: Yahoo’s mission statement, according to its website, is to “create deeply personal digital experiences” and to connect users to what matters most to them. The Internet does that very well all by itself, thank you, and social media such as Facebook and Twitter have also encroached on that vague territory. 2.) As of September 30, 2013, Yahoo had approximately 12,300 employees. 3.) Yahoo is headquartered in Sunnyvale, Calif., and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. 701 First Avenue Sunnyvale, CA 94089 UNITED STATES 4.) Yahoo Inc. wants to be hip. The company is targeting 18- to 34-year-olds by advertising at sporting events, on outdoor billboards and in other places, Yahoo CFO Ken Goldman told the audience at the J.P. Morgan Global Technology, Media and Telecom conference in Boston. "Part of it is going to be just visibility again in making ourselves cool, which we got away from for a couple of years," Goldman said, according to Reuters. Goldman did not disclose the cost of the marketing plan, according to the report. 5.) 6.)Yahoo! Company Culture Yahoo employees are expected to work long hours, and in return, the company offers a lot of on site perks (see below). There is a work hard, play hard mentality. The company fosters an environment of teamwork, offering video games and Foosball, and celebrating achievements and milestones with company parties. Company events...
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...challenges, which are broadly classified as cultural, legal, political, economic and market (Aztech Group Ltd 2012). Part 2, on the other hand, focused on the cultural and distribution factors. In this part, we would focus on whether the company has adequate internal and external mechanism that will enable it enter into new market successfully. Internal and external audit The company’s profile reveals that Aztech has well defined mission and vision. Its mission is based on principle of 5Es, which stands for Excelling, Extending, Enhancing, Engaging and Empowering. The organization strives to excel as far as innovation and product quality is concerned. The company also has a mission of extending its reach and presence in global market. In addition, the company strives to enhance the profitability and shareholders value and also to engage its customers. Another mission of Aztech group as far as 5 Es is concerned is to empower employees with resources and skills. Even from the mission statement, it is clear that the company has comprehensive mission statement, which cuts across all the key component of an organization. Currently, the company has 7 sales offices in Singapore, USA, Germany, China, Hong Kong and Malaysia. It also has 1600 employees worldwide and customers from over 40 countries. The group has the right strategy and the right business...
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...Strategic Plan, Part I: Conceptualizing a Business Adam Baalaer BUS 475 November 7, 2011 Hal J. Wilkins Strategic Plan, Part I: Conceptualizing a Business Many night-clubs, bars, and restaurants open weekly all over the country, but the key to success for these businesses is developing a key strategic plan. A key strategic plan needs to have a successful vision, mission, and key values that will support the strategic business plan. The business that has been chosen for this paper is opening a new pub and restaurant. In order for this restaurant to successfully open, a business plan, vision, and mission statement supporting strong values needs to be established, and this will all be discussed in this paper. The Thirsty Hunger is a new pub that will be open to the public offering more than 50 draft beer selections on draught and a great variety of food. The Thirsty Hunger would have a restaurant on one side, allowing underage to dine with their families and enjoy dining in a positive atmosphere. The other side of the pub and restaurant would have a sports bar theme with many large screen televisions supporting all televised sports. Thirsty Hunger will not have a divider between the sports bar and restaurant so the positive energy in the room can be experienced by all of the customers. The customers will range from families looking for a restaurant that offers a great food and environment experience, to individuals consuming cocktails or beers wanting to enjoy watching their...
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...to initially create the vision, mission and values as a backdrop of the business. These facets will be the basis of which the company operates and what it is built upon. For instance, as I looked through several organizations websites including: Cox Communications, GE, CARQUEST and Entergy, they all mention frequently within their vision and mission statements and their values that there business practices are conducted with integrity, honesty and customer service is of the utmost of importance. Additionally, they go on to indicate they promote productivity and diversity throughout the company. As I brainstormed ideas as to what my business form would be, the service or product I would provide as well as what is in demand; I too would like my company to be built on the basis of those parallel characteristics mentioned above. In this strategic plan, part I, I will explain the importance of my business’s vision, mission, and values in determining my strategic direction, including the following: defining my business, services, and customers by developing a mission statement and the differentiation of my services. I will create a vision for my company that clearly demonstrates my decision on what I want my business to become in the future. In addition, I will utilize guiding principles or values for my selected business considering the topics of culture, social responsibility and ethics. Also, I will analyze how the vision, mission and values guide the company’s...
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...Article entitled “Trading Losses Keep Mounting” This article is about chase loss of 2 billion in the past month and currently the loss is raised to 5 billion and financial specialist speculated that the loss would be about 9 billion. Chase mission statement is stipulated as follows: “To be the best financial services company in the world”. The Vision statement is stipulated as follows: “To be the best financial services company in the world. Because of our great heritage and excellent platform, we believe this is within our reach”. • Did the company mission statement and the vision statement comply with the requirements in the strategic management? As we know these requirements are: analyses, decisions and actions that Chase should undertake in order to create and sustain competitive advantages. In this case, Chase did not sustain any competitive advantages the rationale for me to opine this way they shouldn’t loss their customers money by the CEO bad judgment and error. • What about the romantic view of JP Morgan Chase? Since the romantic view is perceived as a situation in which the leader is the key force in place to determine the organization success or lack there off, I assumed they had one but it was miss used. The reason for that was that, “Despite those losses, the bank reported a second-quarter profit of $5 billion, down to 9 percent. And, in mid-July, the bank said that the losses from the trades could climb to more than $7 billion. • External view of leadership...
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...Entrepreneurial Vision-is a picture of the new world he or she wishes to create. * Picture into which the entrepreneur fits an understanding of why people will be better off, the source of the new value that will be created, and the relationship that will exist. Vision-is a mental image in that it is something the entrepreneur carries around in their head. * It is a very powerful tool for the management of the venture. * It provides a sense of direction by being the light at the end of the tunnel. * It helps the entrepreneur to define his or her goals. * It provides the entrepreneur with a sense of warmth and encouragement when the going gets tough. * It guides the generation of strategy for the venture. * It gives the venture a moral content and helps define social responsibilities. * It can be used to communicate what the entrepreneur wishes to achieve to other people. * It can be used to attract people to the venture and motivate them to support it. * It plays a crucial role in supporting the entrepreneur’s communication and leadership strategy. Communicating and Sharing Vision-the first stage must be to understand why other people will find the vision attractive. Approaches to Communicating Vision 1. I have a Dream-entrepreneurs are explicit about their vision. * They describe the better world just as they see. 2. Talking Specific Goals-entrepreneurs can break down their vision into a specific goals relating. ...
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...Vision * A vision statement is what the organization wants to become. Define the desired future state. Example: Microsoft: "Empower people through great software anytime, anyplace, and on any device." Company Mission * A mission statement concerns what an organization is all about. * Defines the present state or purpose of an organization; * Answers three questions about why an organization exists - * WHAT it does; * WHO it does it for; and * HOW it does what it does. * Is written succinctly in the form of a sentence or two, but for a shorter timeframe (one to three years) than a Vision statement; and, Example: Eaton Mission Statement We are committed to attracting, developing, and keeping a diverse work force that reflects the nature of our global business. Nissan: "Nissan provides unique and innovative automotive products and services that deliver superior, measurable values to all stakeholders in alliance with Renault." http://www.missionstatements.com/fortune_500_mission_statements.html Company Objective(s) In this step the firm’s mission and vision is converted into tangible actions (objectives) and later into results (goals) to be achieved. Objectives are broad categories. They are non-measurable, non-dated, continuous, and ongoing. With objectives the company moves from motive to action. Objectives are the general areas in which your effort is directed to drive your mission statement. To write an objective...
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...P1 – Define Aims and Objectives Introduction: Businesses set aims and objectives which they would like to achieve. For this task I will define what is meant by the aims and objectives of businesses in different sectors. Mission Statement: • Many organisations have a mission statement. A mission statement is… • The wording may be different depending on the sector. For example in the private sector… • In the public sector… • In the not-for-profit sector… (Use examples of mission statements from the three organisations you are using) Aims and Objectives: • Aims are… (definition, time to achieve, examples are profit maximisation, break-even, survival, service provision, sales, growth, market share, relationships with other businesses) • Objectives are…(definition, time to achieve, how do they relate to aims) • Objectives have to be SMART because… This means…(explain each element) Private Sector Aims and Objectives: • The organisation that I will write about is…(identify main products/services provided) • The aims of the organisation are… • To achieve these aims, the organisation can set objectives such as… Public Sector Aims and Objectives: • The organisation that I will write about is…(identify main products/services provided) • The aims of the organisation are… • To achieve these aims, the organisation can set objectives such as… Not-for-Profit Sector Aims and Objectives: ...
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...Grade Received, "A" Abstract This paper will discuss the service strategy of Like Home Medical Care for Children. It will discuss the building, the lighting, the temperature, the colors used, and the types of magazines provided in the waiting room. Like Home Medical Care for Children Vision Statement Like Home Medical Care for Children, a Catholic health center for children will be a leader, a partner, and an advocate in creating innovative health solutions that improves the lives of children so that every child is able to experience the love and healing power of God. Mission Statement It is our mission to spread the healing ministry of Jesus Christ to the children and their families. It is also our mission to continually meet the needs of our patients by giving excellent care exhausting the best skills, education, and immediate execution. Service Strategy Here at Like Home Medical Care for Children, we strive to create a healing environment for our patients, our visitors, and our employees. Being that we are a center for children, our building will be professional, but fun for the children. We will use bright colors on our walls. Colors such as bright blue, green, purple, and pink will be used. Our building will be well lit using natural sunlight from all of our large windows, which will be in the lobby and in the waiting rooms. Outside our building, we have bright flower gardens that bloom year around. We will also have photos on...
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...looking at everyone else, and he had a sinking sensation in his stomach. "Your company does have a vision, doesn't it?" he asked. A few people shrugged, and a few shook their heads. He was dumbfounded. How could any group or individual strive toward greatness and mastery without a vision? That's exactly the point. They can't. They can maintain, they can survive; but they can't expect to achieve greatness. Mapes (1991) SKY Magazine Vision is a widely used term, but not well understood. Perhaps leaders don't understand what vision is, or why it is important. One strategic leader is quoted as saying, "I've come to believe that we need a vision to guide us, but I can't seem to get my hands on what 'vision' is. I've heard lots of terms like mission, purpose, values, and strategic intent, but no-one has given me a satisfactory way of looking at vision that will help me sort out this morass of words. It's really frustrating!" (Collins and Porras 1991). To understand vision, clarify what the term means. DEFINING VISION One definition of...
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...Strategic Plan Part I: Conceptualizing Smart Irrigation Inc. Laura Ortega BUS/475: Integrated Business Topics April 8, 2013 Ram Iyer Contents 1.1 Conceptualization of Smart Irrigation 3 1.2 Mission 3 1.2.1 Company Description 3 1.2.2 Customers 4 1.2.3 Geographic Locations 5 1.2.4 Legal Status and Ownership 5 1.2.5 Mission Statement 6 1.3 Vision 6 1.3.1 Vision Statement 6 1.4 Guiding Principles 7 1.5 Importance of a Strategic Plan 9 Conclusion 9 References 10 1.1 Conceptualization of Smart Irrigation Smart Irrigation Inc. was created as a manufacturing business that makes and sells, either direct or through distribution, a weather-based irrigation controller targeted for homeowners. The company was founded in 2012 by Laura Ortega and is based in Sonoma County, CA. The business was started is after witnessing first-hand how people waste water by not watering their landscapes correctly. People water too long, and water runs off, carrying chemicals into streams and rivers, damaging the environment. There are a variety of irrigation controllers out on the market, but only a handful of them are weather-based. Competitive products are expensive and too complicated to use for the average homeowner. Smart Irrigation’s product is programmable via a website, which interfaces to the irrigation controller wirelessly. Smart Irrigation purchases daily evapotranspiration (ET) data from several sources throughout the United States, and transmits a value daily to the controller...
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...KPMG 经典 24 题 The Classical 24 Numerical Reasoning 1 2 3 4 5 6 7 "The big economic difference between nuclear and fossil-fuelled powerstations is that nuclear reactors are more expensive to build and decommission, but cheaper to sun. So disputes 答案详解 1. E (28x200+25x100)/(100%-10%)=9000 2. C (20x250+16x300) x6%=588 8 3. B Permanent: 150 Temporary: 250 Region E (permanent: temporary)=3:2 Region SE Total: 400 (New) Permanent: 400x3/5=240 Temporary: 400x2/5=160 所以我们可以得出 P 增加了 90 人，T 减少了 90 人 90x(30-18)=1080 (我们可以用其他方法算，但是却不是最节约时间的算法) 4． E 目测， （SE 和 SW 的 P 每小时接的电话数是最高的，而且 SW 的 P 的人数多，所以总数上 SW 可定比 SE 要高。虽然 E 的每小时接电话数不高，但是他人 数最多，所以总数也很高） 5. 6. 7. 8. 9. C A A D E (43200+80000+16000) x105%-11232-12096-21600-19200-4160-4640=73232 (40x120x4-1600)/16000=20% 43200/48-44000/50=20 80000/50/25=64 (2.50-2.40)/2.40x2.50+2.50=2.604 (1.10-1.08)/1.08x1.10+1.10=1.120 2.604-1.120=1.48 10. 11. A C 1.70-(3.20-1.70)=0.2 9 (1.70-0.3)x(1-15%)=1.19 12. 13. 14. 15. 16. 17. E G B E C C 1.08x(1-20%)/2.40=36% (70-50)x4x40x3=9600 50x40x4x6+50x4x4x10=56000 3/2.4x40-40=10 (40-38)x4x3x(55+40)=2280 8000/61.8-100/1.62=67.72 不管在 Yr 1，用了多少英镑买泰铢，我们要知道的是在 Yr 2，8000 泰铢可换多少英镑，所以用第二年的汇率，而不是第一年的。 注 意 remainder 说 明 是 算 差 的 18. 19. F D 1000x1.52/1.62x11.1=10415 (65.4-61.8)/61.8=5.8% 升值，这是直接法，所以在 Yr 1，1 英镑可换 65.4 泰铢，而 Yr 2，1 英镑之可以换到 61.8 的泰铢，这说明泰铢升值了。 （这里英镑 是基准货币） 这 道 题 原 始 的 解 法 应 该 是 ： 1/61.8-1/65.4） /1/65.4 （ 20. 21. 22. B E G 目测法，看两年直接之变化最大的，注意单位（全部看作是百位数） ??????????...
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...Chapter 2 The Business Vision & Mission Strategic Management: Concepts & Cases 13th Edition Fred David Ch 2 -1 Ch 2 -2 Vision Vision Agreement on the basic vision for which the firm strives to achieve in the long term is especially important. “What do we want to become?” Ch 2 -3 Ch 2 -4 Vision Statement Examples Vision Statement Examples PepsiCo’s responsibility is to continually improve all aspects of the world in which we operate – environment, social, economic – creating a better tomorrow than today. Dell’s vision is to create a company culture where environmental excellence is second nature. Ch 2 -5 Ch 2 -6 1 Vision Mission Statement Clear Business Vision Answers the question: “What is our business?” Comprehensive Mission Statement Reveals: what the organization wants to be whom we want to serve Ch 2 -8 Ch 2 -7 Mission Statement Mission Statements are also called An enduring statement of purpose that distinguishes one organization from other similar enterprises A declaration of an organization’s “reason for being” Creed statement Statement of purpose Statement of philosophy Statement of beliefs Statement of business principles A statement “defining our business” Ch 2 -10 Ch 2 -9 Mission Statement Examples We aspire to make PepsiCo the world’s premier consumer products company, focused on convenient foods and beverages. We seek to produce healthy...
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...Business Model and Strategic Plan Mission statements define the organization's primary objectives. Vision statements focus on its goals and aspirations. Value statements define how the work will be done. Vision, mission, and values are all important considerations when developing a strategic plan. These three factors work together to provide the business a well rounded strategic design. My business idea is a firm that manages projects. Strategic planning is a process of decisions made by an organization to set goals and to outline a course of action to achieve those goals, to grow the business and to help the business be profitable ("Dictionary," 2014, p. 1). Long term and short term goals contribute to the strategic plan. Description and Mission The business is a project management company called Properly Managed Projects (PMP) that specializes in knowledge, skills and techniques to execute projects effectively and efficiently ("Project Management," 2014). The target customer can be anyone with a temporary group activity to produce a product or service. Project management has five steps; initiating, planning, executing, monitoring and controlling, and Closing. Mission Statement Our mission is to provide professional planning on all projects. We only provide the best solutions to our customers’ situations. We make great efforts to be the most knowledgeable, skilled, and trusted company in the professional community. We seek to produce financial rewards to investors as...
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