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CASO NUMICO – CASO DE EVALUACIÓN
REINVENCIÓN Y MANEJO DEL OUTSOURCE PARA MEJORAR LA COMPETITIVIDAD Y GANAR MAYOR MERCADO, DESEMPEÑO EN EL TIEMPO.
LA LECTURA ES NARRATIVA DE LAS ETAPAS DE NUMICO ASÍ COMO LAS DECISIONES DE SU CEO PARA INCREMENTAR MERCADO, Y OTRAS VECES RECUPERARLOS, PARA NOSOTROS ES UNA SENSACION DE FRACASO Y MALA GESTIÓN QUE LLEVO A PERJUICIOS A NUMICO Y SUS MAQUILADORES.
NO VEMOS UNA HOJA DE RUTA QUE CONTRIBUYA AL ÉXITO DE LAS VENTAS DE LA EMPRESA, ADEMÁS DE LA FALTA DE CONOCIMIENTO EN PODER MANEJAR BIEN A LOS PROVEEDORES TERCEROS Y NO ARMAR CONTRATOS ADECUADOS DE EXCLUSIVIDAD PARA EVITAR QUE OTROS COMPETIDORES TAMBIEN TERCIARICEN FABRICACIONES SIMILARES CON EL MISMO BABYNOV.
TEMA CENTRAL: EL ÉXITO Y FRACASO DE NUMICO EN EL MANEJO DE SUS PROVEEDORES DE OUTSOURCING Y COMO HA IMPACTADO EN SUS MERCADOS.
PROBLEMÁTICA: LA LECTURA ES NARRATIVA DE LAS ETAPAS DE NUMICO ASÍ COMO LAS DECISIONES DE SU CEO PARA INCREMENTAR MERCADO, Y OTRAS VECES RECUPERARLOS, PARA NOSOTROS ES UNA SENSACION DE FRACASO Y MALA GESTIÓN QUE LLEVO A PERJUICIOS A NUMICO Y A BABYNOV. NUMICO DIFICILMENTE PUEDE MANTENER UNA PARTICIPACIÓN DE MERCADO POR DIVERSAS CAUSAS:
1. no existía un planeamiento estratégico de la cia en el tiempo, los dos ceo’s de la compañía diferían mucho en cuanto a gestion de innovacion, uno de ellos, no prestaba mucha atención a este punto.

2. la falta de contratos de exclusividad, permitio que babynov fabrique otros productos a principales competidores de numico, lo cual hizo que en algunos casos estén con productos más innovadores a numico.

3. numico tiene un problema tardio en reaccionar ante las innovaciones, además de no desarrollar más maquiladores para sus outsourcings se hicieron dependientes en babynov para la linea amr.

4. la falta de una comunicación adecuada hizo que ocurran los desfases entre el forecast acordado y los actualizados que debian enviarse periodicamente, esot ocasión que no se logrará la cuota de ventas pronosticada.

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