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Description of Venture and Marketing Plan

In: Business and Management

Submitted By milly1970
Words 2601
Pages 11
The Frizz Curl Control line is a natural hair care product offered to people that wish to use natural or organic products on their hair. Within this line we offer, shampoos, conditioners, deep conditioners, leave in conditioners, mousses, wrap lotions, hair serums, locking wax, oil sheens, and scalp conditioners, for natural hair and chemically processed hair. Each product is made from natural products that range from beeswax to ylang ylang and produce a wide variety of results. Those people that have natural hair, meaning no chemical processing, are able to use a product that is specifically designed for whatever the natural state of their hair is. For instance, if you have dredlocks than we offer products that promote a healthy scalp as well as locking gels and waxes that will allow your hair to maintain a level of sheen without clogging up the pores of the scalp. If you are a person that has twists then you are able to use the same products as the people with dredlocks, but we provide a serum that helps to maintain your twists longer and helps to prevent breakage. For those that wear natural curls we offer shampoos and conditioners that will help to prevent frizzing, couple that with the frizz serum and you will be able to walk out into the most humid of days without the worry of frizzing. On the side of the coin are those people that use or have used chemicals to process their hair. If you have used a relaxer for straightening and desire to continue this process or want to move away from this chemical we have products that will promote the health of not only the hair, but the scalp as well.
Color treated hair needs the most attention because the chemicals have a tendency to remove natural moisture thereby making hair more brittle. Our deep penetrating conditioners and leave-ins for color treated hair are specifically designed to combat those issues

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