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Descriptive Statistics Analysis Study

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INDIAN INSTITUTE OF MANAGEMENT KOZHIKODE- KOCHI CAMPUS, INFOPARK, KAKKANAD, KOCHI- 30

Descriptive Statistics Analysis Study

Submitted by,
Rakesh Krishnan S, EPGPKC02-WEB076

Analysis on ITC Sun feast sales figures:

ITC made a foray into the biscuits market by launching the Sunfeast range of biscuits in 2003. Since then, Sunfeast biscuits have always stood for quality and are known for offering innovative and wholesome biscuits. Within a span of 11 years, Sunfeast has well-established presence in almost all categories of biscuits. The data provided for analysis is the sales figures of Sunfeast biscuits in Kerala region as a whole, for a span of 3 years. The analysis has been done using quantitative methods and also performed hypothesis testing for a sample of data taken from the three years sales data.
The population data consist of 36 sales figures taken for the years 2011-13
Below is the snapshot of the overall sales distribution (in tonnes) for Sunfeast for a span of three years:

Below is the descriptive analysis done on the population data, consisting of three years sales figure from 2011-13 FY’s. Descriptive Statistics for Population Data | | | Mean | 1260613.249 | Standard Error | 31342.14415 | Median | 1262395.307 | Mode | #N/A | Standard Deviation | 188052.8649 | Sample Variance | 35363880006 | Range | 679897.672 | Minimum | 859243.22 | Maximum | 1539140.892 | Sum | 45382076.95 | Count | 36 |
Mean and Standard Deviation:
The average sales figure for three years is calculated to be 1260613.25T. The standard deviation is calculated to 188052.87T which shows the variation or deviation of the actual value from the average sales value.
Sample Data Descriptive Analysis:
A sample of 15 data is taken randomly from the above population data of 36 nos. and a descriptive analysis is done to find the mean, median, mode,

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