...PLAN SAIGON EATS RESTAURANT Table of Contents 1. Executive Summary 3 2. Situation Analysis 4 2.1 Market Summary 4 2.2 SWOT Analysis 4 2.2.1 Strengths 4 2.2.2 Weaknesses 5 2.2.3 Opportunities 5 2.2.4 Threats 5 2.3 Competition 5 2.4 Product Offering 5 2.5 Keys to Success 6 2.6 Critical Issues 6 3. Marketing Strategy 6 3.1 Mission 7 3.2 Marketing Objectives 7 3.3 Financial Objectives 7 3.4 Target Markets 8 3.5 Positioning 8 3.6 Strategies 8 3.7 Marketing Mix 8 3.8 Marketing Research 9 3.9 Marketing Communications 9 4. Financials 9 4.1 Break-Even Analysis 9 4.2 Sales Forecast 10 4.3 Expense Forecast 11 5. Controls 11 5.1 Implementation 11 5.2 Marketing Organization 12 5.3 Contingecy Planning 12 6. Appendix A………………………………………………………………………...13 1.0 Executive Summary Saigon Eats is an existing restaurant specializing in Vietnamese cuisine. The first location of Saigon Eats is in San Jose, California. This is marketing plan for Saigon Eats as the first Vietnamese restaurant located on the campus of UC Berkley in California. Our restaurant offers a large assortment of healthy tasty and not expensive food such as appetizers, hot dishes and deserts. SWOT analysis is a key factor of the strategic plan of the restaurant...
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...Executive Summary My project is on country analysis of Israel focused on its agriculture sector. This project includes collecting information of agriculture activity of Israel, Israel’s geography, main agricultural products produced in Israel etc. but main purpose of this project is to doing a S.W.O.T Analysis of Israel’s agriculture sector to identified its strengths, weaknesses, opportunities and threats. This report includes how Israel makes their agriculture sector superior in compare to world’s other countries. 1|Page 1. Overview of Israel’s Agriculture Israel’s agriculture is characterized by high technological level, pressure irrigation systems, automatic and controlled mechanization and high quality seeds and plants. Israel meets most of its food requirements through domestic production to produce over 5 million tons of field crops, 1.15 billion liters of milk, 1.6 billion eggs and 1.2 billion flowers for export (Ministry of Agriculture, 2006). The total area of arable land is 377,300 hectares with 78% under cultivation. Water scarcity is the main limiting factor in Israeli agriculture and the country depends on irrigation to increase its crop yields; about 50% of the land is irrigated. Of the 1,129 million cubic meters (MCM) of water used by agriculture per year, some 30% of agricultural water is treated wastewater (TWW) for drip irrigation of orchards and non-food crops, while another 16% is saline water. The Ministry of Agriculture and Rural...
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...Renewable energy is generally defined as energy that comes from resources which are naturally replenished on a human timescale such as sunlight, wind, rain, tides, waves, and geothermal heat. Renewable energy replaces conventional fuels in four distinct areas: electricity generation, air and water heating/cooling, motor fuels, and rural energy services. Based on REN21's 2014 report, renewables contributed 19 percent to our global energy consumption and 22 percent to our electricity generation in 2012 and 2013, respectively. Both, modern renewables, such as hydro, wind, solar and biofuels, as well as traditional biomass, contributed in about equal parts to the global energy supply. Worldwide investments in renewable technologies amounted to more than US$214 billion in 2013, with countries like China and the United States heavily investing in wind, hydro, solar and biofuels. Renewable energy resources exist over wide geographical areas, in contrast to other energy sources, which are concentrated in a limited number of countries. Rapid deployment of renewable energy and energy efficiency is resulting in significant energy security, climate change mitigation, and economic benefits. In international public opinion surveys there is strong support for promoting renewable sources such as solar power and wind power. At the national level, at least 30 nations around the world already have renewable energy contributing more than 20 percent of energy supply. National renewable energy markets...
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...what my whole life was all about. Perhaps the luckiest and most important day of my life was 6 p.m. on 7 November 1921 (7/11/21), the day I was born. It happened to be that I was the seventh child of thirteen siblings, right smack in the middle. My mother's name was Florence Amelia. It so happened that she was the thirteenth child of her parents, the Zbrowski's. My Zbrowski grandparents were born and married in the western German occupied area of Poland. They had several children there and migrated the family to Reading, Pennsylvania in 1879. Florence, my mother, was born there on 19 March 1890. She had six brothers and six sisters. She was very fortunate to have received a good Catholic education and graduated from Common School (eighth grade), which was quite an achievement for a female during the turn of the last century. She was bilingual and could read and write both Polish and English. Her father was a successful tailor and a proprietor of a local saloon at 7th & Laurel Streets in Reading. He was a generous man and made several major contributions to St. Mary’s Catholic Church at 12th & Spruce Streets in Reading. On 19 February 1887, in the rural village of Dubja ( translated "good" in English), Poland my father Gustav was born the third child of five sibling. His parents were peasant sharecroppers who tilled the soil for a landowner in...
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...This is a good article. Click here for more information. Page protected with pending changes level 1 Bahrain From Wikipedia, the free encyclopedia Changes must be reviewed before being displayed on this page. Jump to: navigation, search For other uses, see Bahrain (disambiguation). Kingdom of Bahrain مملكة البحرين Mamlakat al-Baḥrayn Flag Coat of arms Anthem: نشيد البحرين الوطني Bahrainona Our Bahrain Sorry, your browser either has JavaScript disabled or does not have any supported player. You can download the clip or download a player to play the clip in your browser. Location of Bahrain (circled in red)in the Arabian Peninsula (light yellow) Location of Bahrain (circled in red) in the Arabian Peninsula (light yellow) Capital and largest city Manama 26°13′N 50°35′E Official languages Arabic Ethnic groups (2010[1]) 46% Bahraini 45.5% Asian 4.7% other Arabs 1.6% African 1% European 1.2% Other Religion Islam Demonym Bahraini Government Unitary parliamentary constitutional monarchy - King Hamad bin Isa Al Khalifa - Crown Prince Salman bin Hamad bin Isa Al Khalifa - Prime Minister Khalifa bin Salman Al Khalifa Legislature National Assembly - Upper house Consultative Council - Lower house Council of Representatives Independence - Declared Independence [2] 14 August 1971 - from UK [3] 15 August 1971 Area - Total...
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...ANIRUDH SINGH A0101908125 MBA Class of 2010 Under the Supervision of Mr. GAURAV CHANDHIOK. FACULTY Department of IT In Partial Fulfillment of Award of Master of Business Administration AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH SECTOR 125, NOIDA - 201303, UTTAR PRADESH, INDIA 2009 1 LETTER OF TRANSMITTAL Mr. Neeraj Kumar D.G.M Rajasthan Bisleri Int.Pvt.Ltd. Jaipur (RAJ.) Dear Sir, June 30 2009 As you wished in the meeting held between us on 4th MAY 09, I have now completed the project titled “RETAILERS SURVEY IN JAIPUR WITH SPECIAL REFERENCE TO BISLERI”. The result of my research is contained in the report entitled “RETAILERS SURVEY IN JAIPUR WITH SPECIAL REFERENCE TO BISLERI”. The report is based on RETAILERS SCHEME CARD being distributed to 265 respondents, QUESTIONNAIRE and interaction with retailers. The complete methodology is described in the report. I believe the results to be valid and reliable within the constraints as defined in the report as Standard marketing research practices were used in the conduct of the study. I wish you will find the results to be of use to you and other members in your organization. I would be always happy to help you in any way. Sincerely Yours, ANIRUDH SINGH MBA GEN 2010 AMITY BUSINESS SCHOOL, AMITY UNIVERSITY, NOIDA-125(U.P) 2 ACKNOWLEDGEMENT I would like to express my gratitude to our Additional Director General Dr. Sanjay Srivastav , who is the strength and an encouragement behind every student...
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...Content Water they say is life, and indeed they were right. With about 70% of the earth’s cover being water; it undeniably becomes one of our greatest resources. Water resources are used in various ways including direct consumption, agricultural irrigation, fisheries, hydropower, industrial production, recreation, navigation, environmental protection, the disposal and treatment of sewage, and industrial effluents. Water has sources and supplies, economic, social, and political characteristics which make it a unique and challenging natural resource to manage. Water resources refer to the supply of groundwater and surface water in a given area. Water resources may also reference the current or potential value of the resource to the community and the environment. The maximum rate that water is potentially available for human use and management is often considered the best measure of the total water resources of a given region. With two thirds of the earth's surface covered by water and the human body consisting of 75 percent of it, it is evidently clear that water is one of the prime elements responsible for life on earth. Water circulates through the land just as it does through the human body, transporting, dissolving, replenishing nutrients and organic matter, while carrying away waste material. Further in the body, it regulates the activities of fluids, tissues, cells, lymph, blood and glandular secretions. An average adult body contains 42 litres of water and with just...
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...1 In memory of Skip and Mary Dickinson For Quintin and Griffin And for Louise Dennys, with thanks ‘Most of you, I am sure, remember the tragic circumstances of the death of Geoffrey Clifton at Gilf Kebir, followed later by the disappearance of his wife, Katharine Clifton, which took place during the 1939 desert expedition in search of Zerzura. “I cannot begin this meeting tonight without referring very sympathetically to those tragic occurrences. “The lecture this evening ...” From the minutes of the Geographical Society meeting of November 194-, London I The Villa SHE STANDS UP in the garden where she has been working and looks into the distance. She has sensed a shift in the weather. There is another gust of wind, a buckle of noise in the air, and the tall cypresses sway. She turns and moves uphill towards the house, climbing over a low wall, feeling the first drops of rain on her bare arms. She crosses the loggia and quickly enters the house. In the kitchen she doesn’t pause but goes through it and climbs the stairs which are in darkness and then continues along the long hall, at the end of which is a wedge of light from an open door. She turns into the room which is another garden—this one made up of trees and bowers painted over its walls and ceiling. The man lies on the bed, his body exposed to the breeze, and he turns his head slowly towards her as she enters. Every four days she washes his black body, beginning at the destroyed feet. She wets a washcloth...
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...文勇的新托福精选阅读（原黄金29篇）真题[2010年4月3日 5.8版本] 俺常常收到同学们的邮件，要我推荐各种各样阅读材料,问我iBT的复习资料中 Barron, Longman, Delta等等哪个更好。我其实很无奈---因为尽管这些机构很大牌,但大牌丝毫都不意味着文章“质量高”(比如你可以想想三鹿奶粉)---说这些机构的文章质量不高,并不是说文字写得不好,而是说这些文章的句子结构, 论述方式, 出题思路与ETS的并不一致(有时候甚至大相径庭)：用这样的材料训练，实在是 事倍功半。 于是，我们实在应该去找找由ETS出的iBT文章来做：（我们能够找到的|由ETS编纂的标准iBT文章有） 1. OG[1]之中的13篇文章[2]；（其中3篇为第三版OG之中的文章） 2. 13次（套）TPO[3]之中的3*13=39篇文章[4]； 3. 早期[5]报名之时ETS赠送的3篇在线测试题 4. ETS官方给出的模考软件之中抽出的1篇文章； 于是这个文档在我的一时兴起之下，出现了： OG拿在手上，可以一个个字的敲成电子版；TPO的所有考试都是在自己的计算机进行，于是可以一边花钱参加考试,一边截图与录像---再利用截下来的图片，逐个的敲下来；早期的ETS赠送的3篇在线测试题，我也恰好有电子版本；官方的模考软件稍微用点功夫，就能将文章提取并复制出来。虽然工作有些繁杂，但总算完成了所有文章的敲打工作。再花了些时间，把这53篇文章都做了答案，附在文章的后面。（由于TPO之中有3篇文章与OG中完全重复,于是减去3篇,只剩下53篇。）同时我还更正了OG上几个明显的错误（详见文后附录）当然，我还做出了方便大家理解文章的参考译文，附在文章的后面。 在这53篇由ETS出的文章没有做完之前，我们实在不应该花时间在任何其他的题目之上。我有时候甚至会对着我的弟兄们高呼：“没有把这53篇做３遍，你好意思上考场么？你好意思花钱在任何一本垃圾书上面么？[6]” 另外，如果你正在准备iBT-SAT-GRE的作文部分或者写留学文书，也应该仔细的琢磨一下这些文章：经过ETS打磨的文章，无一不是精妙绝伦，极具模仿价值。常常有同学拜托我帮她（他）写PS，也说起自己的句子怎么看都像是小学生写的（尽管用上了GRE里面的单词），于是会随口问我“勇哥，您的写作能力是怎么训练出来的。”我说，“看呗，看呗：托福文章看多了，写作能力自然就提高了。” “这ETS的这些文章真的那么好？”。每当听到这个问题，我都会装做赵本山的样子来一句“谁用谁知道～～” 文勇 欢迎进行未删节的转载|且不必告诉我你转载到哪里去|都是一个战壕里面的弟兄啊… 告诉大家一个好消息，本文档中的TPO1-TPO9，以及在线测试题和官方模考题目的解析已经在市面上可以买到了！（好吧，我承认以下显然是广告部分）： 这本《托福真题详解-阅读分卷-第一册》是给弟兄们现在市面上可以获得的TPO1-TPO9阅读部分的文章解析，题目解析，中文翻译和每篇文章的必备词汇：文章解析是为了让大家养成从整体抓文章结构的感觉，题目解析是为了使大家能够在做完题之后知道正确选项为什么对，错误选项为什么错——并且因此来培养良好的做题思路，中文翻译是为了帮助大家扫除那些自以为理解对但实际理解有误的句子，在每篇文章后面配上必备词汇无非是为了节省大家的一些查单词而已。 另外，这本书还包含了一张CD（我想你可能第一次听说阅读书...
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...1 ESSAYS ON SUSTAINABILITY Thirteen Challenging Essays for Earthlings By Peter E. Black, 2008 Wheels and Water .......................................................page 1 Water and Humans on Planet Earth ................................... 2 Climate, Weather, and Global Warming ............................. 3 A Catastrophic Loss of Species ......................................... 4 The Naked Truth................................................................... 5 Asymmetrical Resource Distribution ................................. 6 Stormwater and Groundwater Runoff ................................ 7 Economy, Energy, Environment ......................................... 8 Drill in the ANWR? No Way! ............................................... 9 The Wonder of Water ......................................................... 10 Buffering Sands of Time.................................................... 11 Ecology and Civilization .................................................... 12 With a Bang, not a Whimper.............................................. 13 © 2008 Peter E. Black, PhD (US Copyright Registration TXu 1-580-484, July 13, 2008 as “Conservation is the Cornerstone of Sustainability”) Distinguished Teaching Professor of Water and Related Land Resources, Emeritus, State University of New York, College of Environmental Science and Forestry, 1 Forestry Drive, Syracuse, NY 13210 peblack@esf.edu and www.watershedhydrology.com Essays on Sustainability Thirteen Challenging...
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...Environmental Studies For Undergraduate Courses Erach Bharucha Textbook for Environmental Studies For Undergraduate Courses of all Branches of Higher Education Erach Bharucha for University Grants Commission Natural Resources i Preliminary Pages.p65 1 4/9/2004, 5:06 PM Credits Principal author and editor – Erach Bharucha Unit 1 – Erach Bharucha Unit 2 – Erach Bharucha, Behafrid Patel Unit 3 – Erach Bharucha Unit 4 – Erach Bharucha Unit 5 – Shamita Kumar Unit 6 – Erach Bharucha, Shalini Nair, Behafrid Patel Unit 7 – Erach Bharucha, Shalini Nair, Behafrid Patel Unit 8 – Erach Bharucha, Shambhvi Joshi Case Studies – Prasanna Kolte Co-ordination and compilation – Behafrid Patel Textbook Design – Narendra Kulkarni (Mudra), Sushma Durve Manuscript review and editing – Chinmaya Dunster, Behafrid Patel Artists – Sushma Durve and Anagha Deshpande CD ROM – Jaya Rai and Prasanna Kolte © Copyright Text – Erach Bharucha/ UGC, 2004. Photographs – Erach Bharucha Drawings – Bharati Vidyapeeth Institute of Environment Education and Research All rights reserved. Distributed by University Grants Commission, New Delhi. 2004. ii Environmental Studies for Undergraduate Courses Preliminary Pages.p65 2 4/9/2004, 5:06 PM Vision The importance of Environmental Studies cannot be disputed. The need for sustainable development is a key to the future of mankind. The degradation of our environment is linked to continuing problems of pollution, loss...
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...C h a p t e r 1 Prewriting GETTING STARTED (OR SOUP-CAN LABELS CAN BE FASCINATING) For many writers, getting started is the hardest part. You may have noticed that when it is time to begin a writing assignment, you suddenly develop an enormous desire to straighten your books, water your plants, or sharpen your pencils for the fifth time. If this situation sounds familiar, you may find it reassuring to know that many professionals undergo these same strange compulsions before they begin writing. Jean Kerr, author of Please Don’t Eat the Daisies, admits that she often finds herself in the kitchen reading soup-can labels—or anything—in order to prolong the moments before taking pen in hand. John C. Calhoun, vice president under Andrew Jackson, insisted he had to plow his fields before he could write, and Joseph Conrad, author of Lord Jim and other novels, is said to have cried on occasion from the sheer dread of sitting down to compose his stories. To spare you as much hand-wringing as possible, this chapter presents some practical suggestions on how to begin writing your short essay. Although all writers must find the methods that work best for them, you may find some of the following ideas helpful. But no matter how you actually begin putting words on paper, it is absolutely essential to maintain two basic ideas concerning your writing task. Before you write a single sentence, you should always remind yourself that 1. You have some valuable ideas to tell your reader,...
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...GLENCOE LANGUAGE ARTS Grammar and Language Workbook G RADE 9 Glencoe/McGraw-Hill Copyright © by The McGraw-Hill Companies, Inc. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or means, or stored in a database or retrieval system, without the prior written permission of the publisher. Send all inquiries to: Glencoe/McGraw-Hill 936 Eastwind Drive Westerville, Ohio 43081 ISBN 0-02-818294-4 Printed in the United States of America 1 2 3 4 5 6 7 8 9 10 024 03 02 01 00 99 Contents Handbook of Definitions and Rules .........................1 Troubleshooter ........................................................21 Part 1 Grammar ......................................................45 Unit 1 Parts of Speech 1.1 Nouns: Singular, Plural, and Collective ....47 1.2 Nouns: Proper and Common; Concrete and Abstract.................................49 1.3 Pronouns: Personal and Possessive; Reflexive and Intensive...............................51 1.4 Pronouns: Interrogative and Relative; Demonstrative and Indefinite .....................53 1.5 Verbs: Action (Transitive/Intransitive) ......55 1.6 Verbs: Linking .............................................57 1.7 Verb Phrases ................................................59 1.8 Adjectives ....................................................61 1.9 Adverbs........................................................63 1.10 Prepositions...
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...Lisa Mojsin, M.A. Director, Accurate English, Inc. Los Angeles, CA Acknowledgments This book is dedicated to my accent reduction students who came to the United States from all parts of the globe. Their drive to excel, passion for learning, amazing work ethic, and belief in the American dream have inspired me to write this book. In the words of Henry David Thoreau, “Go confidently in the direction of your dreams. Live the life you have imagined.” Thanks to all of the supportive and extremely professional people at Barron’s: Dimitry Popow, my editor; Wayne Barr for seeking me out to write this book; and Veronica Douglas for her support. I am enormously grateful to Lou Savage, “The Voice.” His is the beautiful male voice on the recordings. He was also responsible for all of the expert audio engineering and audio editing. Thank you, Lou, for being such a perfectionist with the sound and insisting on fixing the audio “mistakes” I couldn’t hear anyway. I am also grateful for the contributions of Maryam Meghan, Jack Cumming, Katarina Matolek, Mauricio Sanchez, Sabrina Stoll, Sonya Kahn, Jennie Lo, Yvette Basica, Marc Basica, and Laura Tien. © Copyright 2009 by Barron’s Educational Series, Inc. All rights reserved. No part of this publication may be reproduced or distributed in any form or by any means without the written permission of the copyright owner. Address all inquiries to: Barron’s Educational Series, Inc. 250 Wireless Boulevard Hauppauge, NY 11788 www.barronseduc.com...
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...Origin International Company Marketing Plan Fort Hays State University Shenyang Normal University Spring 2011 Table of Contents Situation Analysis……...........................................................................................3 History of the Company…………………………………………………………3 Mission…………………………………………………………………………..4 Goal……………………………………………………………………………...4 Marketing Environment………………………………………………………….4 Core Competencies ………………………………………………………....4 Controllable Factors…………………………………………………………4 Uncontrollable Factors………………………………………………………5 Target Market Description ………………………………………………………6 SWOT……................................................................................................................12 Marketing Strategies……………………………………………………………..13 Product Description and the Competition……………………………………….13 Placing…………………………………………………………………………...20 Pricing…………………………………………………………………………...23 Promotion………………………………………………………………………..25 Primary research…………………………………………………………….27 Packaging …………………………………………………………………..30 Advertising………………………………………………………………….32 Conclusion…............................................................................................................35 Bibliography…….....................................................................................................36 Appendix ……...........................................................................................................38 Press release………………………………………………………………………38 ...
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