Joey Medestomas
HFHM 345 Section 05
Professor Blackwell
Due: 2/13/15
The Promising Future for E-Tablet Restaurant Menus With technology encompassing nearly every aspect of our daily lives, it is no surprise that the rise of smart devices are easing their way into the foodservice industry. In today’s hyper competitive marketplace diners constantly desire for a new and exciting dining experience that include such elements like ambiance, innovation, overall theme, and most importantly menu. The restaurant industry has turned to “front-facing technology” or “guest-facing technology,” where devices are used to interact with the consumer rather than traditional methods. Chain eateries like Stacked and Chili’s are stepping into the future using smart devices to increase efficiency and profitability. While it may seem like an obvious solution to remain relative to the times, some argue that this shift may render waiters completely obsolete. The use of e-tablet menus sparked with the restaurant industry’s use of wine lists and eventually dinner menus (Beldona et. al, 2014). Menus are largely a determinant in the financial success of an establishment. Menus contribute to the consumer’s first impression; they complement the character and personality of the restaurant and should be consistent with their mission statement. Illustrations and descriptive food items help to give the consumer a general idea of what should be expected from the establishment (Beldona et. al, 2014). Technology has the potential to provide restaurateurs with limitless opportunities to improve their menu’s appeal. It can provide their customers with the ability to customize their own meals and provide them with more detailed information like nutrient content, method of preparation, and ingredient list; all factors that can increase customer satisfaction. In a recent study conducted by Yepes, there