...tNow lets tackle about the history of Advertising here in the Philippines: Advertising started in the early times when messages were carved in stone plates and notices were printed on walls. It was the only form of advertising then. Outdoor advertising was an industry by itself for a long period of time until print (in newspaper and in magazines) and radio broadcasting were introduced. It was through the years up to the early 1960’s in the Philippines when outdoor advertising was still regarded as a primary medium of advertising, when billboard operators and owners organized themselves into one, cohesive and solid voice. Thus, on AUGUST 13, 1964, the OUTDOOR ADVERTISING ASSOCIATION OF THE PHILS. (OAAP) was formed. Its purpose was to promote growth of outdoor advertising in the Philippines by establishing its own Code of Ethics. In 1974, OAAP was placed under the jurisdiction of the Philippine Council for Print Media (“PCPM”) under the late General Hans Menzi as per Presidential Decree No. 576. This decree provides PCPM the authority to set rules and regulations for the discipline of all mass media under its supervision. In 1976, the Metro Manila Governor, Imelda Marcos, in line with her cleanliness and beautification drive, decided to demolish all billboards especially movie ads and neon signs along Roxas Boulevard and Luneta. In May 1974, OAAP became one of the charter members of the Philippine Board of Advertising now called the Advertising Board of the Philippines...
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...Undergraduate Courses in Interior Design in the UK Interior designing is one of the interesting disciplines that include studying how to design the interiors of buildings. In order to be successful in this professional, working on live projects and gaining practical skills is the most essential requirement. The various universities in the UK that offer undergraduate courses in interior designing strongly focus on this aspect. Live projects, studio tutorials, seminars and workshops are part of the curriculum that make the students become professionals to land their dream jobs on the basis of building of strong portfolios. Thus, while learning the course itself, you will gain exposure on how to satisfy the clients. The country of the UK...
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...Based on your knowledge of industry interdependence, identify and describe how at least 3 sectors of the apparel industry must work cooperatively in delivering a brand to a consumer. Specifically, how should the three sectors work collaboratively to ensure success? The apparel industry is a global industry that contains many sub industries or “levels” that carry out separate tasks, however cooperation and communication between these levels is crucial to ensure the success of brand. Three sectors of the fashion industry that must work together to successfully deliver a brand to the consumer are the fiber/textile industry, design industry and merchandising industry. The design industry must work with the textile industry to decide what fabrics will look best for each design and what colors are available. If these two industries do not work together, the designs manufactured could be made using fabric that does not display the design well and thus a product that wont sell to the consumer. The merchandising industry must also work with the textile industry incase they feel there is a better material for a design or to know what color options are available in a specific fabric (in order to sell it to the consumer). The merchandising industry must also work well with the design team to ensure that the vision of a specific line is marketed successfully to the consumer. The merchandising industry will also view all of the designs to see what is practical and what could be added...
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...Comparing Multimedia and Design Career Fields Ashley Raybuck DeVry University English 227 October 17, 2013 Table of Contents Page Introduction …………………………………………………………………………………………………2 Web Design versus Graphic Design What is the difference? .........................................................................................................3 Skill Sets……………………………………………………………………………………………...3 Work Environment Web Design………………………………………………………………………………………….4 Graphic Design……………………………………………………………………………………..5 Educational Requirements Web Design…………………………………………………………………………………………5 Graphic Design…………………………………………………………………………………….5 Projected Career Outlook Web Design…………………………………………………………………………………………6 Graphic Design…………………………………………………………………………………….6 Salary Web Design………………………………………………………………………………………...6 Graphic Design……………………………………………………………………………………6 Conclusions and Recommendations…………………………………………………………………7 References…………………………………………………………………………………………………8 Introduction When choosing a career path, it can be a bit intimidating. There is lots of information to sift through, such as salary, education needed, what skill sets are required, what is the work environment like, and the list can go on and on. It also can be a bit difficult because each person wants to make sure that not only can they support themselves or their family, but will they be happy with this choice for, sometimes, the rest of their lives? Choosing can be a difficult decision, but with the...
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...CAREER FASHIONS EXECUTIVE SUMMARY In the year of 1986 Cheryl Roche had an idea to start a local uniform manufacturing business located on Prince Edward Island. In partnership with her sister Carolyn Knox, the company remained local to the island, but obtained multiple contracts for business and demand for their unique design in uniforms for the women’s service industry. The partnership of the company was split between Cheryl, operating the sales and promotion aspects of the business and Carolyn, she was the designer of the uniforms and the manager of the production department. In early 1987, Career Fashions had been in operation for a little over a year, but Carolyn had decided to step away from the business and the company partnership in pursuit of her own interests. This unfortunate situation left Cheryl with a dilemma of what action to take in regards to the future of the business. Having lost her only designer for the company, which is a crucial aspect for the continued success of the company, she must decide the future for Career Fashions. Various options are available to her from which she has to choose the most viable one and the most recommended and preferable one seems to be she herself managing the production sector and appointing a professional to assist her. DECISION OPTIONS Cheryl is currently facing the situation of running Career Fashions with the recent loss of her business partner and company designer Carolyn Knox. Several solutions for Cheryl to implement...
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...MS Office Class Proposal Table of Contents Summary 3 Description 3 Course Objectives 3 Course Curriculum 3 Course Standards 3 Course Outline 4 Equipment Needed 5 Financial 5 Assumptions 5 Documentation 6 Summary This proposal is written to communicate the objectives, curriculum, standards and potential revenue in regards to an MS Office class. Description This class will be held 2 days a week for a semester in length. The location and times will be determined as the class is developed. The class will be designed for 12 (twelve) students, but will adaptable due to space. It will be taught in various formats, but not limited to lecture, textbook, and hands-on training. Student will also earn up to 2 (two) High School technology credits. The course will be offered in three sections. The sections must build upon each other. Course Objectives The objective of this course is to provide the background for the students to become knowledgeable in the components of Microsoft Office. It will also provide them with the knowledge and expertise to fulfill many roles in today’s society, be preparing them in the field of office systems. Course Curriculum Textbook - Microsoft Office 2007: Introductory Concepts and Techniques, Windows Vista Edition, 1st Edition ISBN-10: 1423927133 Course Standards This course will be taught to Sunshine State Standards (See Documentation). Course Outline Essential Introduction to Computers Microsoft Windows Vista 1. Introduction...
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...Office of Career Services and Cooperative Education 1 TABLE OF CONTENTS Welcome to the Job Search Process Resources and Professional Associations by Career Field Accessing the Alumni Directory The Art of Networking Networking Questions Career Search & Industry Lists Job Fairs On-Campus Recruiting The Art of Interviewing Staffing Agencies, Temporary Placement Firms, and Executive Search Firms 1 5 12 13 14 16 18 19 20 22 27 2 Job Search Groups WELCOME TO THE JOB SEARCH PROCESS Although the Internet has revolutionized the job search process, finding employment in your niche requires a broader, more proactive approach. The most successful job hunters use these essential strategies: • a clear focus on the job desired • a targeted resume that demonstrates experience and skills • a “big tent” search that taps multiple resources • a willingness to network and initiate contact with employers • a dogged persistence in realizing your goal All of the following resources will help you conduct your comprehensive, successful job search. ACCESS THE RESOURCES OF CAREER SERVICES & COOPERATIVE EDUCATION Employers contact us daily looking for talent, and organizations regularly invite our students to industry-specific job fairs and career expos. Here’s how to take advantage: www.suffolk.experience.com—our online platform for job postings: full-time listings, paid co-ops, and unpaid internships. This site also gives you access to VAULT, a comprehensive online career library...
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...channel partners more support and incentives than most manufacturers; Offer retailers valuable inventory and sales advice. Channel Objective: To provide convenience to both retailers and final consumers by offering the Harrington collection at only the best retailers or directly through e-commerce Strategy: Dual channel strategy Tactics: Company owned retail stores (20% sales); upscale department stores (60% sales) and specialty stores (40% sales); e-commerce Perfo rmance Sales $2,433,900,000 in retail sales Total revenue: $1,344 million Manufacturing Group: $538 million Retail Group: $806 million Total Profit before tax: $118 million Market Share: 2007 women’s apparel industry = $133...
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...using software’s and then suggest countermeasures or design optimization proposals to the designers. Then test the design and the proposals would be tested during the prototype stage and the loop goes on if quality assurance team reports any problem. Because the regulations are not there, so we have to pitch our ideas with the design and the testing teams and request for inclusions so as to improve the end customer comfort. On this, he gave me a problem: I was supposed to design a mechanism by which a deaf person can recognize a door bell. I started with giving him something vague idea that some electrical signals need to be generated. He asked me then, I said there would be receptors inside the room which would glow like a bulb … then I started again... That if the person is deaf, he would either be able to feel things (tactile) or see things. Then he began with his approach. He said anybody has 5 senses. So start exploring 5 options and keep eliminating, prioritizing options as and when they come. Arriving at the right solution is not important; he said the approach to solving the problem is important. Education with practical learning’s is important. Now in short, he said that I would suit into the consumer behavior group of the marketing function. He asked me to take marketing and operations as the majors. He asked me to REVISIT my maruti experience and try and find out how it would support my prospective career. He said...
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...Secondary Data to Find Your Career Industry Marketing research is a tool used to determine the best market for launching, products and service. It can help to determine if the venture will be profitable of a fiasco. I believe that it can determine if a fad will become a basic staple or remain a passing fad and I believe all of that can be determined from market research that taps into individuals wants and desires that are felt so strongly the feel as if they are needs. And so I believe that market research can inspire parents to influence students to become all they can and compete in our job force to make a valuable contribution to our society. In my mind education has become a business along with that statement comes the revelation that it is a business that our country is failing to excel in because it has become so much of a business that we are not educating our children at a level that will allow them to compete in our markets to fill job openings. We need marketing research to helps us “prioritize the more important and pressing problems selected for solution, reach the best possible solution based on the information available, implement the solution, modify the solution when additional information so dictates (Danaher, Hardie & Putsis, 2001)” (Al-Shatanawi, Osman & Halim, 2014, p. 151). I believe that preparing today’s youth to be tomorrow’s leaders through education should be a top priority for every American citizen and marketing research and presentation...
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...can apply to big-budget movies, games and interactive content. Why study animation at QUT? Explore animation in a range of creative fields, including animated filmmaking, visual effects, game development and the visual arts. Develop practical skills in motion graphics, 3D graphics, drawing and real-time modelling for virtual environments. Gain experience and contacts in your industry through professional industry placements and projects. Choose independent study options to design and implement creative work. Undergraduate courses Postgraduate courses Get hands-on experience Throughout your course, you can choose to work on real-world projects or develop your own practice. You'll be encouraged to experiment with a range of animation styles and techniques, while producing your own animations, graphics and visual effects. You can use our broad range of study areas to tailor your learning to the parts of industry you're most interested in. In your final year, you'll develop a major creative work that explores whichever aspect or medium of animation you choose. You'll showcase this work to industry professionals at your end-of-year graduate exhibition. Build real-world skills As part of your study, you'll work in a studio setting and respond to creative briefs that help you develop a comprehensive set of skills and knowledge to express your inspired and innovative ideas. Learn the fundamental concepts, practices and history of animation, including animation for: filmmaking ...
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...REFLECTING ON CAREER IMPLICATIONS… ((CHAPTER 1—INTRODUCTION) REFLECTING ON CAREER IMPLICATIONS… 1. Attributes of Strategic Management: How do your activities and actions contribute to the goals of your organization? Observe the decisions you make on the job. What are the short-term and long-term implications of your decisions and actions? Have you recently made a decision that might yield short-term profits but might negatively impact the long-term goals of the organization (e.g., cutting maintenance expenses to meet a quarterly profit target)? 2. Intended versus Emergent Strategies: Don’t be too inflexible in your career strategies; strive to take advantage of new opportunities as they arise. Many promising career opportunities may “emerge” that were not part of your intended career strategy or your specific job assignment. Take initiative by pursuing opportunities to get additional training (e.g., learn a software or a statistical package), volunteering for a short-term overseas assignment, etc. 3. Ambidexterity: Avoid defining your role in the organization too narrowly; look for opportunities to leverage your talents and your organization’s resources to create value for your organization. This often involves collaborating with people in other departments or with your organization’s customers and suppliers. 4. Strategic Coherence: Focus your efforts on the “big picture” in your organization. In doing this, you should always strive...
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...lecture Professor Birdsong focused on three main points: networking, Jordan’s theory of options, and goal setting. Regarding networking, she emphasized that the key to business success is managing relationships. Without successful interpersonal relationships one can expect to struggle finding success in the business world. According to NPR, 70-80% of jobs are acquired through networking and relationships instead of formally submitting an application through a job posting (http://www.npr.org/2011/02/08/133474431/a-successful-job-search-its-all-about-networking). This has proved true in my own life as well. Of all the jobs I’ve worked, I have only been hired once through a formal application process. For every other job or internship I have worked at, I was hired because of the relationships I had with people at the company or through my extended network. The importance of relationships and communication also applies inside of organizations. No matter what type of business one works for they will be constantly interacting with other people, particularly if they are in a leadership position. Jordan’s theory of options describes the phenomenon of how, as a person ages their options gradually decrease and their responsibilities increase. This is particularly true from a career standpoint. Older individuals who have been working in a particular field for much of their lives have much less career mobility than younger people who have been working fewer years. Companies may be reluctant...
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...Travel and Tourism Career In recent years, travel and tourism career has been in great demand like never before as the economy of the countries around the world continue to grow. Travel industry has created many jobs and many countries depend on tourism as a source of their revenue. Tourism industry are linked among others to hotels, restaurants, amusement parks, eco tourism, catering and airlines. As the cost of travelling continue to decrease due to the effort by the low cost carriers and budget hotels that come up with more innovative ways of doing business, many people around the world can now afford to travel. This is in addition to the loan facilities that banks are now offering for those who have no budget but still need to travel. All these factors are moving the travel and tourism industry forward at a pace never imagined before. As a results of these factors, travel and tourism career is becoming an option for many to consider as a career that they can develop. There are many jobs relating to travel and tourism. They include travel agent, tour guide, ticketing agent and others. One of the most popular job is that of a travel agent. The travel agents work with the customers to help them design the best trip that meet their needs. The needs can vary from going for business trip, studies, vacation or seeking medical treatment overseas. They deal with people all the time. As such, one must like to work with different kinds of people in helping them to make their trip...
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...One often hears of the design aspect of fashion, but many neglect the fact that there is a fashion-merchandising field that has many exciting career paths as well. What is Fashion Merchandising? Fashion merchandising is where fashion and business meet. Fashion merchandising involves marketing fashions to various retail stores, boutiques and wholesalers. The mission of a fashion merchandiser includes connecting different fashions to consumers and anticipating what your clients will be interested in. Fashion merchandising doesn't center on fashion alone; it entails a keen business sense and knowledge of assorted marketing strategies and techniques. Fashion merchandising is an interesting career option for those of you who are interested not only in fashion design, but also the business activities involved in this field. For me fashion is way more then just clothing you wear, I see fashion in all parts of life. Fashion is a way to express who you are and how you are feeling. I want to be apart of helping people express themselves and tell their story. I always had an interest in how fashion trends come about. How they come and go and how everything in the word has an impact on it. I find it fascinating how everything from the sky to history such as World War 2 impacts the fashion industry. I love doing research on things such as how new trends come about and how old trends come back into style. Fashion merchandising is brad industry that requires a strong style and tends in...
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