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Design, Thinking and Innovation at Apple

In: Business and Management

Submitted By danibau
Words 1387
Pages 6
1. Executive Summary
Apple as one of the most famous and successful corporations and brands in the world can attribute its past success to Steve Jobs and their employees. The whole organisation understands the companies (mainly Steve Jobs) vision and philosophy.

In Apple, employees think that they can change the world and bring completely new values to the customers by design and innovation. They not only want to deliver these new values in a simple way, but also want to provide the customers with functionalities and features they need and that are competitive. Apple is capable of applying simplicity to the design and innovation of their products and at the same time considering customers' needs.

While living this vision and philosophy, Apple does things different as compared to its competitors. Apple is going its own way and sets own industry standards and norms. Apple does not want to be an imitator but rather an innovator, with products and services that mean something special to their customers. The above described vision and philosophy is applied across the whole Apple organisation and all employees understand what Apple wants to stand for. Apple employees are dedicated and take on and fulfill their responsibilities accordingly.

The question on hand is; Can Apple keep up its good performance and reputation after Steve Jobs' dead in 2011? 2. Introduction
In the following sections, I will highlight some issues and threads that Apple will be facing with its innovation capabilities going forward. After exploring the issues and threads, I will explain how Apple currently handles these issues and suggest some recommendations going forward. In the recommendations section I briefly reflect on what would change in my organisation if Apple management would step in.

3. Analysis of the issues
If one would ask whether there are limitations to Apple's

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