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Design Thinking

In: Business and Management

Submitted By prabin1
Words 341
Pages 2
Issues: 1. What are the key factors of success for Apple? [Prabin]
Ans : In a sentence, the key factor of success for Apple is the “Apple way” of doing the things. From the initial stage of company, it starts thinking and doing things differently than the competitors or the market trend. When there were computers only for the government organizations and big corporations, Apple made vision to launch computers for individuals and made it success by lunch of Apple1 personal computers. Also, it’ simplest and user friendly interface with sophisticated features and functionality make its product unique from competitors. It incorporates lots of creativity and ingenuity used by designers and engineers make innovations to happen more possible. It also uses integrative customer’s experience into the designs and development process which helps the products according to desire of customers and it give higher level of satisfaction to its users. Though it has simpler and user-friendly interface, its internal development model is so complex that it is unable to duplicate by competitors. The evaluation required for the inception of new product includes: a marketing requirement document, an engineering requirement document, and a user-experience document. This makes visionary for company to get success before product is lunched. The company give focus on everything from designing to packaging and shipping of its product. The other most important thing to be considered is Apple products like iPhone, iPad, iPod, iMac are mostly depicted by media tempting their popularity giving the sense of popular, trendy and fashionable products as they do go beyond superficial trends. Similarly, Apple has its clear the platform strategy which makes easier for production and development of new technologies. The features like Apple stores, high quality graphics and audio, noiseless operation,

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