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Design Thinking

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DESIGN THINKING: CHARACTERISTICS AND PROMISES
Arkin Efeoglu1, Charles Møller2, Michel Sérié3, Harry Boer2
1

2

SAP Germany
Aalborg University, Denmark
3
SAP Germany arkin.efeoglu@sap.com ABSTRACT
This paper analyses a variety of Design Thinking methods to identify a governable pattern that is required to roll out Design Thinking as mindset in a multi-national company. A comparative analysis is essential to unveil focal points that lead to this organizational mindset transformation. Hence, a thorough understanding of the method and its core values may avoid uncoordinated innovation capabilities. Ultimately innovation will not be an
R&D topic in an organization anymore but become part for every employee’s job, irrespective of his or her position.
Keywords: Design thinking methods and characteristics, Review
1.

INTRODUCTION

A number of new innovation methods have emerged during the past two decades with an increasing interdisciplinary collaboration between the engineering, economic and social sciences. In spite of this, it is still a challenge to develop and introduce new innovations. One approach that increasingly makes its way to businesses of all sizes is called Design Thinking. This approach seems to be more promising to operationalize the innovation capabilities of a company (Brenner and Witte, 2011).
Design Thinking is a human-centered problem solving method that mostly leads to radical innovative solution in terms of the feasibility, desirability and viability of products or services (Brown, 2008, 2009).
In many languages the term design is used in the context of craftsmanship and the arts, such as design of clothes, buildings and other objects. Although Design Thinking is rooted in industrial production and engineering, the term design is meant in the sense of intentional development of products, services or solutions...

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