...“Design Yourself” Cowboy Boots Entering the European Union Market Despite the recession, a growing number of European Union consumers turn away from cheap shoes. They prefer quality footwear that is fashionable, lasts longer and fits well within their personal style. According to the survey, best opportunities for exporters are in niches such as casual footwear made of reycled material, ethical footwear, flip-flops, clogs or in comfortable evening footwear of a good design. The EU is the largest market for footwear, being ahead of the USA, representing one third of the global market value. In most EU countries, footwear increasingly has become a statement among (working) women. A good design, fashion and more walking comfort were driving the market. Casual footwear is the largest category within the footwear sector, which has continued to grow in the past few years. The trend of ‘dressing down’ in offices further stimulates the shift from formal footwear to casual footwear. This is taking place in many of the EU countries and gradually in some of the the Eastern EU countries. The increased sales of boots has also driven the casual footwear market. Casual footwear is highly represented in Germany, France, the Netherlands and Spain. In order to compete on a global level and share some of their costs, smaller producers have been joining with colleagues, designers and trade associations. This...
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...of Medicine, Bronx, New York, NY, USA b Received 5 January 2004; received in revised form 25 May 2004; accepted 26 May 2004 Available online 11 August 2004 Abstract This research was conducted to examine the biomechanical features of currently used cash register designs in New York State. Comparisons and conclusions about the designs are based on the current Occupational Safety and Health Administration (OSHA) standards regarding supermarket cash registers. A total of 15 supermarkets were included in the study representing a cross-section of neighborhoods. Stores were measured for heights of the various work surfaces and reach distances to the commonly used components. Results revealed that none of the stores utilized biomechanically correct designs. Disregard for certain biomechanical aspects of the register design, specifically surface heights and reach distance may contribute significantly to a high risk for injury present in the modern day job of cashiers. Relevance to industry This study highlights problems in the supermarket industry regarding compliance with ergonomic guidelines for supermarket cash registers. The findings suggest that, though advances have been made in register design, the newer models are not widely implemented and cashiers remain at risk for a variety of musculoskeletal disorders from currently used models. r 2004 Elsevier B.V. All rights reserved. Keywords: Supermarkets; Cash registers; Ergonomics; OSHA 1. Introduction $...
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...Abstract The intended purpose of week five’s assignment is for me to evaluate our chosen virtual organization. The virtual organization that was appointed to learning team A was Kudler’s Fine Foods. Within, this paper I will evaluate the selected virtual organization website, and discuss the intended audience for this site as well. I will then go over the design criteria that I created in week two and provide a description of why I selected and considered the ratings for each category to be of importance. Next, I will explain the results of the comparative review I performed on the three similar sites, and provide an appendix of the completed evaluation. A detailed analysis of the assigned virtual organization website will also be explored inside this paper along with a description of the changes I made in my prototype/mockup accompanied by a screenshot image. Lastly, an explanation of how I would use metadata or other promotional tools to promote the redesigned website, followed by a closing explanation of how the website changes will help the virtual organization to become more successful in the future. In today’s society an online presence is the most effective way to reach the masses. Therefore, the way a website is designed is crucial to the success of the company. Websites want to provide a great first impression when prospects want to get to know more about the business, its mission, or the company’s vision. A website must capture ones attention, and be visually appealing...
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...Executive Summary This marketing plan is a means for Elite Fitness to refocus its identity as differentiated from competitors in its local market. The primary goal for Elite Fitness is help achieve a healthy community by focusing on lifestyle fitness. This will involve rebranding, refocusing activities, and redeveloping many marketing materials in the coming 12 months. Follow up and careful examination of results over the next three years will determine whether this marketing direction is having the desired effect. Company Overview Elite Fitness strives to be a one-stop shop for all of your health and fitness goals located in the growing city of Grain Valley, Missouri. Here we don’t just believe that health and fitness is about “losing weight” or eating well. Being fit and healthy means that your body and mind are working together to become the best “you.” And that’s what we specialize in at Elite Fitness. All of the services we offer provide the opportunity to improve any individual’s level of fitness, feel better and ultimately, be healthy. At Elite, our customers are not just a number, they’re family. * Inspire the community to take a step in a healthier direction by hosting monthly themed “fun runs” with an extra prize if a participant completes all 12 races. Each fun run will include educational resources for things such as training, stretching, and nutrition. * Hire an on-staff chiropractor. In order achieve our dream of becoming a “one-stop-shop” for all...
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...Research proposal | Dormi, futon bed | | The Futura Dormis ‘’A Dormi in a Dorm.’’ Contents The Product 2 Central Research question 3 Sub-Questions 3 Research Objective 3 Sub-Objectives 3 Distribution planning 4 Research design 5 Data Collection 6 Time plan 7 Sources 8 The Product Many industries are currently extremely saturated due to increasing global awareness of products and a converging global market. On the other hand, sleeping is one of the most important things in a person’s life and preferences may vary. The product we will be bringing to the Dutch market is Dormi. Essentially, it is a simple product that gives all the comfort of a luxurious futon that can be rolled up, extended or inflated in order to give each customer the ability to adapt it to their own preference according to space and sleeping habits. The Dormi is not only a perfect substitute for an average bed but is also sold cheaply to match the needs of the target market and making it highly affordable while still offering the ability of customization. The Dormi itself is a stylish new way of bringing unique look into any home or dormitory while offering all the comfort of the conventional oriental futons. The core product we offer is a cheap and comfortable bed. However Dormi is augmented to also ensure that it is highly customizable and easily inflated/deflated, attached and detached. Thanks to various Velcro strips, placed along the sides of Dormi, customers...
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...Content 1. Introduction 2. Introduction on the goal/objective to be achieved 3. Ways to establish commitment towards the objective 4. Formation of action plans 5. Steps to monitor progress 6. Suggestion of optional changes to maintain flexibility 7. Conclusion ATTACHMENT 1.0 Introduction I work as an operation manager in a musical instrument retailing company; my company has a few branches in Klang Valley. The main objective for my company of year 2012 is to increase the image and exposure of the company, thus improve the position of the company in the same industry. Here is my planning: "To establish a flagship store cum customer and product services center at one of the 5 mega shopping mall centres within Klang Valley that provide widest selection of merchandise and high quality of service before 2nd quarter year of 2012" 2.0 Introduction on the goal/objective to be achieved 1) Expand market share Opening a flagship store in one of the 5 mega shopping mall will definitely increase the exposure of the company due to the population. Furthermore, flagship store in Malaysia is not too common, this will attracted public curiosity. Then the public will come to visit the store; virtually will increase the company's level of awareness in the market. Then naturally will increase the business, thereby expanding the market share. 2) Improve company image and build up the brand. We are the first in these industries to set up a flagship...
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...Table of Contents 1. Executive Summary……………………………………..……………………………………………………2 2. Introduction…...………………..……………………………………………………………………….……3 3. Case Study………………………….................................................................................................................4 4. Situation Analysis………………………………………………………………………………………….…6 4.1 Historical Context……..…………..………………………………………………………………6 4.2 Industry Analysis………………………………….………………………………………………7 4.3 Market Analysis………………………………………………….……………………………….7 4.4 Competitor Analysis…………………………………………………………….………………..8 5 Objectives and Measurement of success………………………………………………………….….……..9 5.1 Communicating Objectives ……………………………………………………………..………9 5.2 Quantitative Benchmarks ………………………………………………………………….…..10 5.3 Measurement Analysis/Criteria for Success…………………………………………………..13 5.4 Time Frame……………………………………………………………………………………..13 6.0 Budgeting ……………………………………………………..………………………………………….13 7.0 Proposed Strategy …………………………………………………..……………………………….….16 7.1 Performance ……………………………………………………….…………………………..17 7.2 Assessment …………………………………………………………..………………..……….18 8.0 Advertising Campaign Proposal …………………………………………….…………………………19 8.1 General Objectives……………………………………..……………………………..………...19 8.2 Specific Objectives…………………………………………………………………..………….19 8.3 Media Strategy…………………………………………………………………………………..20 8.3.1 Flyers…………………………………………………………………………………20 8.3.2 Newspaper Advertisement………………………………………………………….26 8.3.3 Business Cards………………………………………………………………………28 ...
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...business problems you see at Club IT in terms of resources, customers, and supply chain. Club IT has a lot of issues coming in from the back to the front door; given to the fact the technology is an issue for Ruben and Lisa. The fact there club lacks the upgraded technology in order to make a statement among all other clubs in the area. Club IT does not have the relationships that most successful club have with their consumers or contractors. For example Belasco night club in Downtown LA sub contracts to a professional radio station who makes appearances on certain nights and have professional relationships with music Stars who may be included for a certain percentage of the profits made from that night. The thing is the more you reach out and make connections such as a radio station or well-known DJ; they automatically have an fan base which will boost your ratings and boost your reputation with free promoting from each source. Unlike like Belasco’s venue they lack the technology, lack resources when it comes to customer’s appellation and just like any other club around the nation you need to make relationships with promoters who will bring and build your clientele. Club IT lacks many key components which could make the night time business a successful entity. Ruben and Lisa have a very nice venue again just right for the night time entertainment stream, but technology and lack of applications are major. Ruben...
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...issue within the Marshall County residents was to a large extent according to the staff at Indiana Marshall County health department of Marshall County. This paper will describe how effectively Indiana County health officials work to eliminate health inconsistencies among the Marshall County population that are experiencing an inconsistent burden of health coverage. Marshall County health department staff stands behind their mission statement to support and protect the health and safety of our county’s population, by addressing health issues and identifying solutions to address social determinants of health, and promote access to high- quality preventive health care. Health care access barriers play an important role in understanding causes associated with decreased screening, late presentation to care, and lack of treatment, result in poor health outcomes and health inequalities. Defined by recent studies, include but are not limited to availability and proximity of facilities, transportation, and fundamental characteristics of care. According to data from the local hospitals serving Marshall County, decreased use of preventive measures, delayed arrangement and lack of treatment or insufficient treatment are all associated with poor health outcomes among our residents in Marshall County. Financial availability to Individuals who are uninsured or insured are subject to Structural barriers is defined by the health care system's availability. Such barriers may be within or outside...
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...LBS Textiles Case Study LBS Textile Overview: LBS Textiles is a firm that designs fabrics for wholesale markets in North-East America. The company has experienced a modest growth over the last three years. LBS Textiles operates on a 300 node network system running Windows and have 400 people working on them. The firm operates on its homegrown distribution and accounting system that runs on legacy systems. It is assumed LBS Textiles has proprietary fabric designs that are used by the weaving plants to create products, which attract all demographics in the Northeast America. Current Challenges in the market: The following challenges lurking round LBS Textiles manifest threat of existence. The price discounts offered by the weaving plants in China and other countries in the east, are attracting markets towards them causing shutdown of US weaving plants. This is affecting LBS Textiles because the market now tends to buy substitutes directly from the east and its clients are closing down their plants. LBS Textiles is confined to Northeast America and needs to expand to reach out for more weaving plants across the nation and around the globe. People in the company are still working on legacy systems and have no acquaintance with new technologies. Strategic planning: LBS Textiles’ strategy is to expand across the nation and also establish itself in the global market. The existing legacy systems hinder the ability to effectively communicate with all units and clients in...
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...Lego Mindstorm Car Report - This project requires the conception, planning and design of a Lego Mindstorm vehicle. As the brief was relatively general, we decided to assume we were working with a customer who required a rugged all terrain vehicle. This meant designing a vehicle that could meet specific design criteria’s whilst still being cost efficient and within realistic build parameters. In order to meet these costumer needs, we produced a set of targets for our design to meet, which in turn would provide strong evidence our design would perform in the real world. These targets were: * Survive a drop from 1m * Use minimum number of parts (Cost effective) * Achieve relatively light design (Under 700g) * Reach speed of 1ms-1 To best meet these specifications, we designed several prototypes, each with the sole aim to meet one of the user requirements. Once created, they could be analysed and ranked using the User Requirement Specification, as shown below: User requirement Specification | Weighting | 1. Survive drop of 1m. Not become disconnected from any pieces. | 5 | 2. Reach a speed along flat terrain of 1ms-1. | 2 | 3. Use minimum number of parts, thereby keeping costs at a minimum. | 4 | 4. Design which is light as possible, reduce risk of becoming stuck. | 1 | 5. Achieve an aesthetically pleasing design. | 3 | The URS can be used to rank each concept, with each requirement having a score of a certain weighting. This will allow...
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...of Flower Arrangement By: Mylene B. Bataanon BSTrm-II 1.)Horizontal Arrangements Using a relatively shallow container, anchor foam with a lot of glue or use anchor pins, and position sprays of line flowers to establish the shape of the design. Insert focal flowers in the middle so they gently droop over the lip of the container on both sides, reach towards the line material and extend on either side of the middle. Leave room for filler flowers. Fill in and around focal area with filler flowers and foliage. 2.)Vertical Arrangements Wedge or secure foam in a vase with hot glue. Cut the stems of the tallest flowers or leaves to reach three or four times the height of the vase. Place the focal flowers vertically within the diameter of the vase. Fill in the areas as needed with filler flowers. 3.)Triangular Arrangements Secure floral foam. Determine the vertical height and horizontal width with the smallest line flowers and/or leaves. Make the height higher than the width. Position the largest focal flowers in the heart of the arrangement and slightly lower to give weight and balance. Fill in with the filler flowers and foliage keeping within the triangular shape. 4.)Crescent Arrangements Secure foam in container. Determine length of crescent and insert curved line flowers or leaves to follow the crescent form. Angle the shape to...
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...The design argument is also known as the teleological argument. Telos means goal, aim or purpose. The argument looks at the idea of purpose and order within the universe to argue for the existence of God. The argument is an a posteriori, inductive, synthetic argument. A posteriori arguments have statements that rely on proof from the external evidence. In inductive arguments the argument is only brought in at the conclusion. Aquinas's 5th way in the cosmological argument as it argues for the existence of God, with regards to the evidence of purpose in nature. Aquinas stated that everything works together in a particular order despite the fact that inanimate objects have no mind or rational powers to achieve this. He explained his point by using the example of an arrow, saying that for an arrow to reach its destination it must be directed first of all by the archer. In the same way ‘natural bodies’ seem to act in a regular fashion to reach a specific purpose. As they, like the arrow, are not able to direct themselves, there must be a first cause. This first cause is what Aquinas considered to be God. Another philosopher that postulated a teleological argument is Paley. Paley put forward his argument for the existence of God during the period of enlightenment (where science was being used to prove evolution). Paley explained his theory using an analogy of the watch, but drawing comparisons between features of the watch and of the universe. He stated that if a man was walking...
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...of the Philippines POLYTECHNIC UNIVERSITY OF THE PHILIPPINES COLLEGE OF ENGINEERING 716-62-73 In partial fulfillment for the requirements in Ergonomics EXPERIMENT 1: ANTHROPOMETRIC PRINCIPLES IN WORKSPACE AND EQUIPMENT DESIGN Submitted by: Galang, Aaron Benedict C. Gatdula, Geiana Kersha C. Lavarias, Rochelle Anne C. Lualhati, Lyndon A. Manalo, Brenda C. Mantes, Diovani Jr., J. Martires, Lezeil B. Mecate, Mark Paul C. Mirano, Charmaine M. Noveda, Engilbert C. Yumol, Michael John A. B.S. Industrial Engineering 4-3 Submitted to: Engr. Elaine Rodriguez Adviser Date: July 10, 2014 EXPERIMENT 1: ANTHROPOMETRIC PRINCIPLES IN WORKSPACE AND EQUIPMENT DESIGN I. THEORETICAL BACKGROUND Anthropometry, sizes so you need to take these physical characteristics into account whenever you design anything that someone will use, from something. This is the branch of ergonomics that deals with the body shape and size. People come in all shapes and as simple as a pencilte something complex as a car. The word “anthropometry” means measurement of the human body. It is derived from Greek word anthropos (“man”) and metron (“measure”). Anthropometric data are used in ergonomics to specify physical dimension of workplaces, equipment...
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...to interact with technology. The iWatch will satisfy a new demand that is estimate to five million shipments in the next year. (Ranck, 2012, p. 1). Using the Apple strengths such as advanced patents, strong brand equity and extensive distribution channels; the iWatch can be, like the iPod, a strong vector of development for the company. In fact, the marketing objective proposed by this plan is to become a leader on the wearable technologies market and ultimately sale three million units by the end of next year as a financial objective. This document will present the marketing mix that will allow Apple to reach those objectives. Elements like fashionable design, high quality and new technologies will permit the iWatch to be positioned as a high-end product; and therefore enhance Apple’s position as an innovative company. Ultimately, a milestone will be presented to reach the marketing and financial objectives in order to implement the plan in an efficient way. 2.0 Situation Analysis The mobile technologies have evolved tremendously in the last decade. Benefiting from lower manufacturing costs and the...
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