...Philosophical Element Psychoanalytic therapy was developed by Sigmund Freud and he believed humans have a basic desire to avoid pain and increase pleasure in their lives (Bryan, 2007, p. 283). According to Gerald Corey, Freud also believed that human behavior is driven by irrational forces, unconscious motivations, and biological and instinctual drives (2005, p. 56). This theory insists that people strive to reach the most pleasure in life and try to avoid situations/behaviors that remind of them of pain. People will use defense mechanisms as a counterattack causing a person to suppress a traumatic event in their lives; however this could cause problems in their future if something happens that makes the experience to resurface. The two instincts that are pivotal to this theory are life and death. Life (sexual) instincts are the survival tactics people use to gain growth, development, and creativity (Corey, 2005, p. 56). On the other hand, the death instinct is a more aggressive drive within a person, which some people can not control. The death instinct is when a person subconsciously wants to kill themselves and/or others. Dealing with both life and death instincts are powerful determinants of why people act as they do (Corey, 2005, p. 57). The psychoanalytic therapy tries to help the client unlock their unconscious thoughts, desires, and...
Words: 1086 - Pages: 5
...television advertisement that meets broadcast standards and then, placing the advertisement on television via a targeted air time media buy that reaches the desired customer. Asia Brewery, Inc. was established by Lucio Tan, Sr. in January 27, 1982 with the inauguration of its brewery in Cabuyao, Laguna and the launch of its first brand, Beer Hausen Pale Pilsen. This was followed by Manila Beer in 1985 and Beer Pale Pilsen in 1988. Beer Pale Pilsen (now, Beer Na Beer) was launched with much controversy The company currently brews Colt 45, Coors Original and Coors Light under license and distributes Asahi Super Dry. Theoretical Framework The Theoretical Framework contemplated for the Study are The Hidden Message Theory, Imitative Desire Theory and the Arousal Theory The idea that ads mislead and unconsciously manipulate the viewer was advanced by sociologist Vance Packard, argued that advertising is dangerous because it uses psychology to create emotionally-loaded hidden messages. Because the message is hidden, the viewer’s critical resistance is evaded and minimized. (Packard, 1970) Ads play upon people’s tendency...
Words: 941 - Pages: 4
...Sociological Ad Analysis Submitted For SOCI 1005A Instructor: Priscillia Lefebvre 101015189 This advertisement created by Old Spice Body Wash was an interesting way to not only market their product but it was also comical and entertaining to their audience in such a way that it will not be forgotten by the viewers, thus making it quite popular around the world. In this short to the point ad, it has the audience engaged right off the bat with superstar NFL football player Isaiah Mustafa shirtless showcasing his desirable muscular physique and speaking in a deep projected masculine voice directly telling the audience with full eye-contact that he’s “The man your man could smell like.” In a span of 30 seconds, the Old Spice Guy was able to gain popularity and also spread awareness all around the globe about the product that was being advertised. There are many reasons as to why this ad has gained so much popularity in recent years, and it’s not hard to see why. It is a very short ad that gets straight to the point and is rather easy to share and spread around the world. Another thing that the creators did well was the emphasis on humour. Generally, when we see an ad while watching T.V. and find it hysterical and humorous, we will proceed to search it online to view it and show it to friends and family. The main issues in this ad is the gender stereotypes that is easily noticeable, such as the idea that women like a masculine good looking male...
Words: 1640 - Pages: 7
...uncomfortable situations. The death drive is when a person pursues extreme pleasure that was thought to eventually lead to death. Both Adler and Jung believed in some basics of Freud's but branched off with their own theories and ideas. Instead of looking at it in a sexual manner, Jung believed that the human mind was more of a religious tool. He believed that dreams played a huge role in the human psyche and thought it was important to integrate the conscious and unconscious mind. Adler's theory was that humans have a sense of inferiority that is believed to be the basic psychological element of neurosis. Adler believed that if an individual developed neurotic symptoms during childhood then some of their adult behavior would reflect the age at which they stopped...
Words: 1094 - Pages: 5
...Environmental and Consumer Influences Analysis Name PSY/322 University of Phoenix Consumer influences, and the environment for which they are subject play an enormous part in monetary expenditure. Society to a very large degree is a product of its environment, as we see much of our behavior subject to what is seen as the normality of its geographical population. Even so, our actions do not occur without having made a conscious decision. According to Morse (2009), “Ultimately, we are products of both our environment and our own actions - it's a question of which has more control.” This behavior is directly affected by a large number of elements, and it can be clearly seen from country to country, but also from state to state within a single country. Such elements include societies perceptions, and attitudes, but also an individual’s age, personality, family upbringing, and social class. What a society sees as value ultimately drives its behavior, and its possible to find these elements taking hold in the life of the individual in simple forms. What must society have, and what does society really need? Such questions placed into a survey would bring primary analysis to a marketing team that seeks to sell its product to the population. Only imaginable is the idea that whatever the product; every household should have at least one. Home entertainment, and its seemingly never-ending innovation in product development falls to such a marketing venture. Does...
Words: 1084 - Pages: 5
... Male Salon Male Salon is a full service salon dedicated to providing high quality service by providing quality products, great customer service in a masculine atmosphere at a great value. We maintain a friendly encouraging environment that encourages idea exchange and collaboration. Situation Analysis This marketing plan begins with an analysis of the current market situation facing Male Salon. This includes an assessment of the company, customers, competitors and the external market environment. This information will be summarized with a S.W.O.T. (strengths, weakness, opportunities, and threats) analysis. Company Analysis Male Salon is located in Raleigh, North Carolina. Raleigh, North Carolina has an estimated population of 423,179 citizens in 2012. Raleigh is located within Wake County which has an estimated population of 952,151 citizens in 2012. Raleigh is part of a metropolitan area that includes Cary with a total estimated population of 1,188,564 citizens. Raleigh is also a part of the Raleigh-Durham-Chapel Hill triangle metropolitan area with an estimated 1,998,808 citizens all within a close proximity (Raleighnc.gov). Male Salon will focus...
Words: 2486 - Pages: 10
...Dionysus Limited has increased its production and now distributes in13 countries across the world. Dionysus offers over twelve ranges of spirits. Each Dionysus bottle is stamped with its seal of approval, backed by its creed, Fornire spiriti superiori ai nostril clienti di qualitá superiore, providing superior spirits to superior customers. Dionysus Limited strives to find new and improved ways to provide the best service and cutting edge innovations. Dionysus Limited values its customers and their needs, and thus will continue to indulge their desire for a smooth, exquisite spirits. Dionysus introduces its new product, the Dionysus Rum Cream, a smooth, creamy, bold new taste offered in various sizes. The introduction of this product will result in an expected increase of $6,300,000 in the sales of the company per year for the next six years. Dionysus Limited aims at targeting individuals, consisting of men and women ages 21 and over that desires the finest Rum Cream with a superior taste. Based on market research, Dionysus forecast’s that within the next year it will have new and innovated advertisement campaigns, a more efficient inventory system and controlling systems to assist in realizing its sales goals. Company Background * Privately owned manufacturer of rum since 1761 * Established in Verona, Italy * Located in 13 countries * Head office is based in Jamaica * Produce and distribute Asia, Europe and the Americas * 5% of gross sales is through...
Words: 2287 - Pages: 10
...“Throughout history people have knocked their heads against the riddle of the nature of femininity…to those of you who are women this will not apply to you-you are yourselves the problem.” Sigmund Freud “There is no such thing as an isolated repetition of isolated experiences; but the entirety of infantile experiences combines to form a certain character structure.” Karen Horney When looking at all of the contrasting views of women, perhaps the two individuals who differ the most are those of Sigmund Freud and Karen Horney. Freud takes a biological view when analyzing women. In addition, Freud puts great emphasis on sexual processes and how they affect the development of individuals. Horney on the other hand disagrees and “rejects Freud’s insistence on the centrality of the sexual drive in determining human personality” (Horney 245). Horney posits that a person’s character is the result of the individual responding to situations that occur in life (Horney 245). Human development takes place because of the events that occur in an individual’s life and how they respond to those events, whether the events are negative or positive. In this paper, I will contrast Freud and Horney’s views of women and state why Horney gives a relevant and well-founded critique of Freud. According to Freud, the first thing that a woman does when she meets another human being is to designate that person’s sex; this observation is made by a woman before any other characteristics are acknowledged. Freud...
Words: 931 - Pages: 4
...motorcycle at a lesser cost; it is for the fact that they would not otherwise have high salaries as in the older age group. These young customers are not able to identify with the Lifestyle image of CruiserThorr for the reason of the bike and its features have matured a small amount according to the market standards. The sales down turn caused Thorr’s challengers to gain industry shares and a competitive market gain. The tasks used were to turn around sales rejections by generating a strategic marketing plan, producing a perceptual map, and assembling the choice of to upgrade the CruiserThorr or construct an upgraded side that fits in with recent more current trends in motorcycles. This plan should make certain Thorr’s place in the marketplace if the process is successful. In the beginning phase it is recognizing the parameters and how they could be necessary for the product and vital to the consumers. The Lifestyle image of the bike is important for the reason of the right of owning a manly bike. Lifestyle image supplies to a lot of sales in spite of the weather. Motorcycles are an image and it has always been, from the 1900s until today. Pricing strategies play a big role in the success of the product also. It is also important for the product to be priced accordingly; so it can target the market it is alluring towards. For example, if your target is the younger age...
Words: 1318 - Pages: 6
...Consumer behavior on retail and shopping Retail is that the sale of products and services from people or businesses to the end-user. Retailers are a part of Associate in nursing integrated system known as the availability chain. A distributor purchases product or merchandise in giant quantities from makers directly or through a wholesale, then sells smaller quantities to the patron for a profit. Marketing are often tired either fastened locations like stores or markets, door-to-door or by delivery. In the 2000’s, there was a sharp increase in retail sector and its product due to various factors as products where made easy and convenient way to get it and the deliver or distribution channel were made more effective. Trends which follow in consumer decisions over retail product 1. Back-to-basics consumer mentality 2. Advancement of mobile technology 3. Increase in two-way dialogue through social technologies 4. Consumers continuing to embrace brands that support the causes they care about 5. Women I influencing more purchase decisions These trends comprehend demographic, technological and philosophical shifts within the approach customer’s move with brands. An organization that addresses all thoughtfully ought to have a notable competitive advantage These trends are all developing quickly and might be expected to own a sway on your business for a few time to come back. The one factor we will really figure is continuous and speedy amendment. Retailers United...
Words: 2581 - Pages: 11
...In Geoffrey Chaucer’s The Canterbury Tales, the Wife of Bath presents her bold views throughout the course of her narration. Her prologue provides insight into her real-life experience with marriage, which she seems to view more as a game than as a consecrated relationship. Per the Pardoner’s request, the Wife of Bath shares her stance on marriage through a captivating tale, in which she highlights the idea of gentillesse in her vision of an ideal relationship. However, even though the Wife of Bath’s tale seems to go against the patriarchal society of the Middle Ages, further analysis of the text supports the fact that she views marriage as an opportunity for personal profit and not for equality. Thus, her tale and prologue not only support...
Words: 823 - Pages: 4
...Journal ti/ Applied Psychology 1975, Vol. 60, No. 3, 340-344 Relationships Between Sex Role Stereotypes and Requisite Management Characteristics Among Female Managers Virginia Ellen Schein Metropolitan Life Insurance Company, New Yor/c, New Yor/c The relationship between sex role stereotypes and requisite management characteristics among female middle managers was examined. In a replication of a previous study with male middle managers, 167 female middle managers rated either women in general, men in general, or successful middle managers on 92 descriptive terms. As was found with the male sample, the results confirmed the hypothesis that successful middle managers are perceived to possess characteristics, attitudes, and temperaments more commonly ascribed to men in general than to women in general. This relationship between sex role stereotypes and perceived requisite management characteristics was strongest among female managers with limited managerial experience. Male middle managers have been shown to perceive successful middle managers as possessing characteristics, attitudes, and temperaments more commonly ascribed to men in general than to women in general (Schein, 1973). This association between sex role stereotypes and perceptions of requisite management characteristics would seem to account, in part, for the limited number of women in management positions. Such sex role stereotyping of the managerial job could result in the perception that women are less qualified...
Words: 1834 - Pages: 8
...“Awake, arise and stop not till the goal is reached” – the message given by Swami Vivekananda, has been the motto of my life and my school named after this famous personality was instrumental in imbibing this principle in me. After three years of professional life this simple yet meaningful message drives me on to reach my goal. I was deeply inclined towards the field of science and technology, being allured by its sheer vastness and the plethora of knowledge. My desire to pursue graduate studies in the field of Computer Science and Technology is a cumulative result of my interest in it and my strong desire to contribute something meaningful to the society to the best of my abilities. I believe graduate study will refine and sharpen my skills and help me in realizing my goal as a research scholar in an academic or a commercial research oriented organization. The desire to explore and innovate in academic and research-oriented setting, leads me to apply to the Master of Science program in Computer Science & Engineering at the University of North Carolina, Chapel Hill...
Words: 1281 - Pages: 6
...GAP Analysis: A technique that businesses use to determine what steps needed to be taken in order to move from its current state to its desired, future state. Also called need-gap analysis, needs analysis, and needs assessment. Gap analysis consists of (1) listing of characteristic factors (such as attributes, competencies, performance levels) of the present situation ("what is"), (2) listing factors needed to achieve future objectives ("what should be"), and then (3) highlighting the gaps that exist and need to be filled. Gap analysis forces a company to reflect on who it is and ask who they want to be in the future. Where is your company now? Burger King Holdings, Inc. was founded in 1953. Burger King is the world's number 2 hamburger chains after McDonalds. By the early 2000s Burger King is a little left behind. Years of under-investment left it struggling in its rival's shadow by the early2000s. Although a lot of consumers agree that it meals taste better than McDonald ones but it doesn't have the excellent perception created the administrative power and the aggressive marketing of his main by concurrent. It was freed in 2002 from Diageo the number one in wine and spirit drinks, which owned it since 1997, after a merger with Guinness. Although owned by Texas Pacific Group for US$2.26 billion, it recovered its latitudes of the sixties. The number 2 in hamburger fast food came back progressively in the fight with McDonalds. Since 2004 their performance constantly increased...
Words: 1021 - Pages: 5
...Summary Background The report before you is a written account of all actions that have taken place over the last 4 months. This Academic report summarizes 6 Learning Arrangements in regards to Strategy & Communication. LA 1; Introduction to Strategy LA 2; Conducting a Situational Analysis LA 3; Developing a Strategic Direction LA 4; Formulating a Strategy LA 5; Implementing a Strategy LA 6; Monitoring & Evaluating Strategic Performance Purpose The purpose of the report is to give an in depth view on the case company ‘Dienst Facilitaire Bedrijven’ of Tilburg University, and formulated a strategy with could improve the current situation. Recommendations The main recommendations are; reformulating and reviewing the current mission and vision in addition to setting a strategy in which a niche is filled. Focusing on customer intimacy which follows the slogan; DFB does it, just the way you like it!! DFB will be changing its generic strategy from Cost Leadership to Differentiation Focus. Table of content 1.Introduction to Strategy 4 1.1 Strategy 4 2. DFB 5 2.1 Mission 5 2.2 Vision 5 2.3 Values 5 3.Conduction a situational analysis 6 3.1 Situation analysis 6 3.2 SWOT 6 3.3 The 3 C’s by Ohmea 7 3.3.1 Corporation 7 3.3.2 Customer 7 3.3.3 Competition 7 3.4 DESTEP 7 3.4.1 Demographic 7 3.4.2 Economic 7 3.4.3 Social 8 3.4.4 Technological 8 3.4.5 Ecological 8 3.4.6 Political 8 4.Formulating a Strategy 9 4.1 Porters generic...
Words: 2404 - Pages: 10
