...Let your soul and spirit fly Let your soul and spirit fly PANDA EXPRESS ON THE SILK ROAD PANDA EXPRESS ON THE SILK ROAD TABLE OF CONTENTS Introduction3 - 5 Introduction of China and its features3 - 4 Marketing objectives of campaign : entertainment 4 - 6 Theme design: Avatar Project 6 - 12 French target markets and motivations 5 Reasons and selection of themes 6 Implementations of a virtual animated journey 7 Different steps (media planning)8 Online network and virtual technology support and promotion9 Management of the effects 4 Budget 5 Evaluations of the outcomes 6 * A. Introduction Introduction of China and its features China is situated in eastern Asia on the western shore of the Pacific Ocean. Among the 220,000 kilometers of rivers the Changjiang (Yangtze), Huanghe (Yellow River) and Zhujiang (Pearl River) are the most famous. Yangtze River Basin is the cradle of Chinese civilization, as the many cultural-historical sites along the banks of the Yangtze River attest. China is divided into 35 administration unites, including 23 provinces, five autonomous regions (Inner Mongolia, Ningxia, Guangxi and Tibet), four municipalities directly under the central government (Beijing, Shanghai, Chongqing and Tianjin) and two special administrative regions (Hong Kong and Macau). China has beautiful scenery, with mountains and ranges, highlands, plains, basins, and hills. There are thousands of mountains of various sizes scattered across...
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...Form No. 49A Form No. ITS 49A Application for Allotment of Permanent Account Number Under Section 139A of the Income Tax Act, 1961 (To avoid mistake(s), please follow the accompanying instructions and examples carefully before filling up the form) To Area Code The Assessing Officer AO Type Range Code Only 'Individuals' to affix recent photograph (3.5 cm x 2.5 cm) AO No. Ward/ Circle Range Commissioner Sir, I/We hereby request that a permanent account number be allotted to me/us. I/We give below necessary particulars : Signature/ Left Thumb Impression 1. Full Name (Full expanded name : initials are not permitted) Please Tick as applicable Last Name / Surname Shri Smt. Kumari M/s First Name Middle Name 2 N ame you would like printed on the card 3 Have you ever been known by any other name? If yes, please give that other name (Full expanded name : initials are not permitted) Last Name / Surname Please Tick Shri Smt. as applicable Kumari Yes No M/s First Name Middle Name 4. Father's Name (Only 'Individual' applicants : Even married women should give father's name only) First Name Last Name / Surname Middle Name 5. Address R. Residential Address Flat/Door/Block No. Name of Premises / Building / Village Road / Street / Lane / Post Office Area / Locality / Taluka / Sub - Division Town / City / District State / Union Territory Pin (Indicating PIN is mandatory) ...
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...the tourism industry, its component parts and especially where you fit in is an important starting point to a successful career in tourism. What Is Tourism? Tourism may be described as the activities of tourists and those who cater for them. It is a highly diversified business with many component parts ranging from airlines to hotels. Tourism is concerned with providing: Travel and transport facilities Accommodation Food and drink Entertainment/recreation Information and assistance Souvenirs Above all, tourism is a hospitality industry providing a service to visitors in a warm and welcoming way. ICHM Page 1 Introduction to Hospitality Industry Who Are Tourists? Tourists are people who for a variety of reasons travel to destinations, where they stay at least one night. Excursionists are also visitors that do not make an over-night stop, such as daytrippers or people on cruises. There are several basic types of tourists: People who travel to another country simply for pleasure/leisure. People who travel to pursue specialist activities, e.g. cultural tourism, visit to People who travel for business purposes. People who attend international conferences and meetings. People who travel to another country to pursue specific courses of study. People who visit their friends and relatives in another...
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...Planning a World Class Hotel Hospitality and Tourism 594 Kimberly Farmer April 19, 2014 Table of Contents Introduction ……………………………………………………………. 3 Development planning …………………………………………………… 5 Environmental impact ……………………………………………………. Sociological and/or cultural impact …………………………………….. Economic feasibility and economic impact on the area ………………….. Markets, demand, marketability, and marketing …………………………… Management and maintenance ………………………………………………. Financial planning ……………………………………………………………… Landscape architecture and structural architecture ………………………… Interior design and decoration ………………………………………………….. Conclusion ……………………………………………………………………….. References ………………………………………………………………………… Introduction When I am on vacation, I love to visit places that are all inclusive. I want to be able to stay on the resort, have many different dining options to choose from. I want my hotel room to be comfortable, chic, and up to date with current trends. Also, while on vacation, I would like to be in a resort that has many different activities such as, spa, pools with activities, water sports such as snorkeling or parasailing, beach cabanas and much more. The hotel/restaurant that I would like to create a business plan would be one that is a mid-size all inclusive resort style property with catering capabilities that focused mainly on the wedding business. The name of my hotel/resort will be Shelbyville. The hotel will be mid-size with up...
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...Module title: Service Marketing The Accra Beach Hotel The Accra Beach Hotel is situated on the Caribbean Island of Barbados which is a popular holiday destination. The country’s main economic drivers are tourism, offshore banking and financial services sector that explain visitors’ profile. In 2010 Barbados received 532,180 tourists among those UK, USA and Canada were the main one 181,054, 134,969 and 72,345 respectively. (Appendix 1) Since Barbados in the past was a British colony, UK tourists provide about one-third of all overnight visitors to the island. In addition, interest in cricket is one of the historical echoes of Barbados. There are two major factors that affect demand in the hotel industry. First factor is economic. Smooth running of any business depends not only on the economic stability of the country but on worldwide economic health in a whole, in particular those countries, like Barbados, where hospitality is one of the major industries. Hospitality industry is highly sensitive to economic market conditions. When economy is down, it impedes instantly business activity that as a result diminish business travels and tourism activity. During economic instability people tend to spare more and avoid unnecessary expenses like for instance leisure or holiday trips. As Barbados is a reputable vacation destination and the business-oriented country because of its offshore regime, economic cycle is one of the major factors for the Accra Beach Hotel those revenues...
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...TROY UNIVERSITY INTERNSHIP PROGRAM TERM PAPER Submit day: June 1st ,2012 INTRODUCE ABOUT THE TOUSIST IN VIETNAM Vietnam has enough elements to develop tourism into a spearhead economic sector. With tourism potential and rich diversity, this country is a popular destination in the world. In 2008, Vietnam welcomed 4.218 million international passengers; this figure in 2009 was 3.8 million, down 11% over the previous year. Vietnam National Administration of Tourism predicts the number of international visitors to Vietnam in 2010 was 4.5 to 4.6 million; the number of domestic tourists was 28 million in 2010, up 12% to 2009. Revenue from tourism in 2009 reached Vietnam from 68,000 to 70,000 billion. According to the Vietnam National Administration of Tourism, 2015 Vietnam's tourism sector will attract 7-8 million international passengers, 32-35 million domestic tourists; the corresponding figure in 2020 was 11-12 million international 45-48 million domestic tourists. Revenue from tourism will reach 18-19 billion USD in 2020. However, Vietnam's tourism industry for many years, are also alarmed about the victims' tight guillotine, "bullying travelers, weak infrastructure and poor service quality, create a bad impression to tourists. Tourism potential of Vietnam: Monuments: As of May 8/2010, Vietnam has more than 40,000 relics, including places of over 3,000 monuments are ranked national monuments and ruins are over 5000 provincial rankings. and the number density most monuments...
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...From a marketing standpoint, the purchase of the mentioned hotel chain in Italy would do nothing but expand our hotel brand. Italy would be where we break into the European market, hopefully to continue to expand globally in the future. Thousands of U.S. tourists visit Italy every year. Seeing our hotel name as a local hotel option would give U.S. tourists a sense of familiarity in a foreign location. They know what to expect from our brand and that’s what they should receive in every one of our hotel locations. We have built the reputation we have because of the quality of our hotels and the service our guests receive. They’ve come to expect this! European customers may not be familiar with our hotel brand. We need to work to build the same reputation in Europe that they have built within the U.S. Because we are a U.S. based hotel brand looking to break into the European market, we should work with local PR and Marketing professionals since they know the area and people better than we do. These individuals can help spread the word of our hotel brand coming to Italy and raise interest in the brand. We should work on building good relationships with local journalists, and newspaper/magazine editors; this could benefit us in getting our hotel featured in their publications, which would be seen by thousands of potential customers all over Europe. When opening the new Italy hotels, we could host grand opening events to attract the local community to view our hotels. This could...
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...Market Research Hotel and Leisure Hotel room inventories in metro manila continue to increase annually with last year posting over 800 new units delivered. These hotels include acacia grove hotel (262 rooms) in alabang, f1 city center (240) in bonifacio global city and the recently completed remington hotel (300 units) in new port city. As of 2h 2011, overall hotel occupancy was at 65% while room rates for both five-star and four-star remain generally stable at us$255 to us$260 per night. Expectation on occupancy is to exceed 65% at the end of this year considering the increase in visitor arrivals particularly towards the holiday season Supply Investors are kept positive in their outlook on the hotel and leisure industry as key market scenarios had a favourable impact on the tourism sector last year. This includes the rise in business and leisure travel which was driven by competitive travel packages, discounted rates of different airlines and agencies, and heightened local tourism campaigns, over a backdrop of a generally stable economy. The latest government data shows that in the first eleven months of 2011, international arrivals reached 3,522,887 or a 12.6% increase over the same period a year ago, even topping the total arrivals of 3,520,471 recorded in the full year of 2010. Similarly, air passengers continued to increase by 14.1% to 14.03 million from January to September...
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...beaches and soaking up the sun but that is just a small part of what this region has to offer. With a thriving tourism industry more people are experiencing the gems of the Caribbean and to keep that alive, efficient and effective business management within the hospitality industry have helped to make tourism one of the largest revenue generating sectors in the Caribbean. Tourism is the business or industry of providing information, accommodation, transportation and other services to tourists. The Caribbean is a multicultural area of the globe of more than seven thousand islands, set in the pristine waters of the Caribbean sea with a backdrop of lush green vegetation and breathtaking sunsets, making it the world’s biggest cruise ship destination (Mather). Businesses within the industry along with the government have an obligation to put forth the best tourist package that not only invites tourists but also seals their ultimate return to the Caribbean. The way to do so is by the efficient and effective management of those businesses comprising of warm hospitality and service of the best quality to leave a wonderful lasting impression upon the visitor. There are many different businesses within the tourism industry such as hotels, guesthouses, tour guide operations, restaurants and bars, souvenir stores and much more. Hotels are the biggest businesses within the tourism industry, as this is one of the most important aspects of a visitor’s trip and they spend a lot of money to...
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...TITLE: Villa Pena Resort Reservation System Introduction: “Due to the enormous increase in tourism worldwide during the last decades of the 20th century, standards, especially those of smaller establishments, have improved considerably. For the sake of greater comparability, systems have been introduced.” Technology in the form of computers, communication devices and laborsaving mechanical equipment has had and will have a major effect on the way in which hotels are managed and operated. The speed with information is accumulated, stored, manipulated and transferred is such that today most travelers expect that the hotel rooms they rent will allow them to be as productive as they are in the office or at home. Moreover, the legal and regulatory environment are increasingly important to all business managers , and hotel operators no exception. The management task for a hotel consists of a number of processes like room reservation, room services , front desk , lodging, transport, food and beverages , security , staff management etc. these processes involve a lot of information which is created and shared between them and it is only imperative that there should exist a centralized information management system to effectively facilitate this information sharing for the smooth functioning of the hotel business. This system will indeed help the hotel management and the esteemed staff members to manage and steer the hotel’s functionality and transactions...
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...The case revolves around the Regal Carnation Hotel, located in Guam. Partly narrated by Steve McKenzie, he described his experience with the Regal Carnation Hotel. In his description of the situation, the “me too” approach to hotel management led to poor service, false representation, and a pricing plan that does not match the value of the hotel. The hotel industry in Guam has important statistical information that will lead to an effective analysis. Over a period of years, Guam has experienced a boost to its tourism industry. The year 1967 was the beginning of that upward trend. that includes support from the United States. However, the decline of the Japanese economy in the 1900’s and onward severely damaged the economy of Guam. How many of us can attest to looking up a product or service online, seeing its respective pictures, only to find out that the actual product is dissimilar to the original picture? The excess room inventory in the hotel industry paired with the decline in the general tourism of Guam could only lead to failure. In other words, supply greatly outnumbered demand. Additionally, applying a “Me-too” approach to hotel operations in such conditions can have limited success. Research has shown that piggy backing on others in the industry can often lead to failure, because companies employing this tactic rarely see the need to differentiate with a product or service. It can be assumed that a “me too” company’s sole intention is to capitalize on the success of...
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...2. What would you recommend to Rosewood Hotels & Resorts? Rosewood Hotels and Resorts’ management is considering a new brand strategy. They are hoping this will strengthen customer awareness of Rosewood Hotels and Resorts' other luxury hotel and make the brand more present in advertising. That is, until now they have kept the ‘Rosewood’ name out of all marketing and advertising at all their luxury hotels. In order to make a shift they need to create an implementation plan that is going to be effective but must be very calculated in its way of doing so. Rosewood’s management envisions great potential in this branding, for instance, they will be able to build awareness of their other properties and boost sales in the process. If part of the marketing team, I would make the following recommendations: 1. Increase awareness of Rosewood Hotels and Resorts to their current customers. There are few current customers that know Rosewood Hotel and Resorts exists and manages other properties. We are provided instances in which guests have never heard of the Rosewood Brand unless expressly told by their travel agents. Incorporating a Rosewood Logo would alleviate this and solve this problem. The manner in which is done will need to be in line with the hotel’s ‘luxury’ appeal. 2. Educating current customers of Rosewood’s other ‘luxury’ hotel locations. If these customers are happy with their accommodations at hotels such as Jumby Bay in the Caribbean they will be more likely...
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...CHAPTER I: HISTORY OF SPA Getting enough sleep after a tiring day is sometimes not enough to give glow and fullness to your physical well-being. If you are the workaholic type of person, then take this as an advice – you need more than sleep and right diet. Undergoing a spa treatment at least once a week can give you a relaxed feeling and it can also give you mental comfort. But what is a spa anyway? Spa is a treatment that’s more close to a water treatment or balneotherapy (bath treatment). If you will notice, most of spa houses and resorts also offer health remedies and treatments. There are also various types of spa, depending on the health benefits it gives. Here are some of the known spas: Ayurvedic spa, Club spa, Cruise Ship spa, Day spa, Dental spa, Garden spa, and Medical spa and Mineral Springs spa. The use of spa treatment dates back in the pre historic -times, when people had to travel in hot or cold springs, hoping to be cured on certain ailments. There was a case that Bronze Age weapons and offerings were found in hot springs in countries France and Czech Republic. Romans, Native Americans, Egyptians, Persians and Babylonians even believe that spa is one way to one’s physical and spiritual sanctification. Ritual ceremonies and bathing rituals are done in a spring or well. While in Greek and Roman times, spa has been well-known for relaxation and personal hygiene. Small bathtubs, basins and baths for foot are just few of the tools used...
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...1. | | | | The case revolves around the Regal Carnation Hotel, located in Guam. Partly narrated by Steve McKenzie, he described his experience with the Regal Carnation Hotel. In his description of the situation, the “me too” approach to hotel management led to poor service, false representation, and a pricing plan that does not match the value of the hotel. The hotel industry in Guam has important statistical information that will lead to an effective analysis. Over a period of years, Guam has experienced a boost to its tourism industry. The year 1967 was the beginning of that upward trend. that includes support from the United States. However, the decline of the Japanese economy in the 1900’s and onward severely damaged the economy of Guam. How many of us can attest to looking up a product or service online, seeing its respective pictures, only to find out that the actual product is dissimilar to the original picture? The excess room inventory in the hotel industry paired with the decline in the general tourism of Guam could only lead to failure. In other words, supply greatly outnumbered demand. Additionally, applying a “Me-too” approach to hotel operations in such conditions can have limited success. Research has shown that piggy backing on others in the industry can often lead to failure, because companies employing this tactic rarely see the need to differentiate with a product or service. It can be assumed that a “me too” company’s sole intention is to capitalize...
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...The Lodging Industry What do all travel and tourism businesses have in common? How does the hospitality industry relate to the travel and tourism industry? The hospitality industry is part of a larger enterprise known as the travel and tourism industry. The travel and tourism industry is a vast group of businesses with one common goal: providing necessary or desired products and services to travelers. What are four general ways of classifying hotels? Why can hotels fit into more than once category? There are many ways to classify hotels. The categories discussed in this chapter are based on hotel size, target markets, levels of service, and ownership and affiliation. Hotels are typically grouped in four size categories: Under 150 rooms 150 to 299 rooms 300 to 600 rooms More than 600 rooms What are some distinctions between resort hotels and commercial hotels? Commercial Hotels were usually located in the towns and villages, areas that are convenient and of interest to their target markets. Resort Hotels are usually located in the mountains, on an island, or in some other exotic location away from the crowded residential areas. For what purpose are conference centers specifically designed? How do they serve their target market? Conference center are specifically designed to handle group meetings. most full service conference centers offer overnight accommodations for meeting attendees. Because meeting are their focal point, conference center typically place great emphasis...
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