Premium Essay

Destination Marketing

In: Business and Management

Submitted By Momoo
Words 4327
Pages 18
Let your soul and spirit fly
Let your soul and spirit fly
PANDA EXPRESS ON THE SILK ROAD
PANDA EXPRESS ON THE SILK ROAD

TABLE OF CONTENTS

Introduction3 - 5
Introduction of China and its features3 - 4
Marketing objectives of campaign : entertainment 4 - 6
Theme design: Avatar Project 6 - 12
French target markets and motivations 5
Reasons and selection of themes 6
Implementations of a virtual animated journey 7
Different steps (media planning)8
Online network and virtual technology support and promotion9
Management of the effects 4
Budget 5
Evaluations of the outcomes 6 *

A. Introduction

Introduction of China and its features

China is situated in eastern Asia on the western shore of the Pacific Ocean. Among the 220,000 kilometers of rivers the Changjiang (Yangtze), Huanghe (Yellow River) and Zhujiang (Pearl River) are the most famous. Yangtze River Basin is the cradle of Chinese civilization, as the many cultural-historical sites along the banks of the Yangtze River attest.

China is divided into 35 administration unites, including 23 provinces, five autonomous regions (Inner Mongolia, Ningxia, Guangxi and Tibet), four municipalities directly under the central government (Beijing, Shanghai, Chongqing and Tianjin) and two special administrative regions (Hong Kong and Macau).

China has beautiful scenery, with mountains and ranges, highlands, plains, basins, and hills. There are thousands of mountains of various sizes scattered across China's vast territory. Mountains have a special role in Chinese Buddhism because Buddhists tend to build Buddhism temples and shrines on secluded mountains. The four most well-known Buddhist mountains are: Wutai Mountain in Central China's Shanxi Province, Putuo Mountain, close to Hangzhou, in East China's Zhejiang Province, Mount Emei in Sichuan and Jiuhuashan in Anhui Province.

China

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