...Mission Statement Smooth Look Detailing is committed to providing quality service offering convenience to customers, top of the line products, and a finished product that makes cars look like they just drive out of the showroom. Our mobile service allows our customers the flexibility to utilize our services at a location convenient to them. Our corporate culture is defined by 4 commandments: * Treat all customers and employees with dignity and respect * Provide the highest level of service in the field * Maintain financial stability * Always work efficiently Here at Smooth Look Detail, we take pride in our work. Vision Statement Smooth Look Detailing has been a dream of the owners for the past decade. Designing a model that is convenient for consumers, as well as charging a price that is profitable to us, and reasonable to the customer is where our niche will be. We understand that our most valuable assets are our employees, and will invest in their training to keep them up to date with the latest techniques in the detailing field. As we begin with 3 trucks, and 8 detailers, the 5 year plan will be to double our detail staff. This will create many opportunities as well as the need for another layer of management. We are firm believers of promoting from within, and by investing in the education of our people we are positioning ourselves to do so. Our marketing efforts as well as our finished product will be the key to branding out name. As our marketing...
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...Gray’s Auto Detailing Marketing Plan MKT 365 Summer 2015 Table of Contents 1. Introduction…………………………………………………………………………………………………………………………… 1 2. Mission Statement…………………………………………………………………………………………………………………. 1 3. Business Goals……………………………………………………………………………………………………………………….. 1 4. Consumer Value Position Statement……………………………………………………………………………………… 2 5. Competitive Analysis……………………………………………………………………………………………………………… 2 6. Target Market Description…………………………………………………………………………………………………….. 3 7. Marketing Mix Strategy…………………………………………………………………………………………………………. 4 8. SWOT Analysis………………………………………………………………………………………………………………………. 4 REFERENCES………………………………………………………………………………………………………………………………… 6 Introduction Gray’ Auto Detailing involves thorough cleaning and polishing of the interior and exterior parts of a motor vehicle. Auto detailing helps to maintain the vehicle, prolong its lifespan and increase its value during re-sale. Auto detailing is divided into two category, interior detailing and exterior detailing. Interior detailing involves cleaning and vacuuming the floor mats, cleaning all upholstery, cleaning the trunk of the car, wiping the windows and mirrors and performing all other duties that would make the interior part of the vehicle sparkling clean. As for exterior detailing, you would be required to brush and clean the wheel rims, wash the vehicle tires and polish the car exterior. Auto detailing business can provide you with an extra source...
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...Vendor Name: Application Requirements Checklist General No. Requirement Description 1 Ability to designate and provide users with read only access to screens and tables 2 Ability to generate reports on an ad-hoc basis 3 Ability to access features and functionality in a disconnected state 4 5 6 Ability to easily configure workflow and system automation Ability for citizens to create an account online for access to services provided via the Internet Designated City personnel must have capability to adjust commonly altered variables, such as codes, tables, fields, report parameters, pick lists, etc. without the services of a professional programmer. Ability to restrict access through roles and definable properties Ability to export data to Microsoft Excel format System should conform to open architecture standards System should be able operate on a Microsoft compatible database format such as Microsoft SQL Built-in report writer for flexible reporting that doesn't require the need to use a 3rd party Report Writer Ability for user defined edit and validation rules to control data integrity Ability to assign security at the table, record and field level System documentation is available online System documentation and user help is available within the program itself Ability to integrate with ESRI based GIS system System supports date fields with calendar drop downs System enables easy access to historic data System allows simultaneous access to data by concurrent users y Ability...
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...Excecutive Summary Excecutive detailing is a personilized car dtailing for all who wants the whole service with personilized feel in hudson. It is envisioned that people will come excevutive detailing to have their cars washed and detailed. Alternatively, clients will leave their cars at the site whilst shopping or at appointments within the vicinity. Situation Analysis Executive detailing is on 5136 Darrow Road, Hudson. This area has a number of benefits in terms of the market it will provide for the business. It has several car sales arounding and has KSU, Akron University near by. Market Summary Executive detailing possess good information about the market and knows a great deal about their target customers. This information will be leveraged to better understand who is served, their specific needs and how executive detailing can better communicate with them. Market internal situation * The immediate geographic target is Darrow road in hudson. * A 25 km radius is in need of the service, however 87% of the business will be from within a 7 km radius. * The total targeted population is just over 43,000. Marketing external situation Male:Female – 63%:37%. The reason for this discrepancy in the ratio is generally explained by the fact that men typically care more about their vehicles. Men are more likely to spend money on accessories and add-ons, whereas most women view their cars as a utility. Also, there are more men with company vehicles that may...
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...80% of the wealth is possessed by 20% of the population and vice versa. However, in terms of volume based sales it is evident that the lower tiers of the income pyramid opt for low cost substitutes due to the price barrier. On a more practical note it is the executive that is more likely to require vehicle detailing on a comparatively regular basis. 3M CLIENTELE 3M CLIENTELE 3M Car detailing is yet to reach its maturity in the product life cycle and in this growth phase instead of a premium pricing strategy a penetration pricing strategy or a more affordable product portfolio would be instrumental in generating sales at this crucial point in the product life cycle. From the above analysis of 3M Car Care’s growth it can be derived that the product is not performing up to its full potential and can risk a premature decline. In order to alter this trend for the better there has to be a change in the current marketing mix put into effect. ISSUES ARISING AS A RESULT OF A HIGH PRICE * Restricted demand from individual customers and channel partners Demand is restricted across the entire range of car detailing products as prices vary from 5* to 10* the price of a local competitor brand due to this channel partners offer the customers a choice of a 3M car wash or a non 3M car wash instead of offering a complete 3M solution in order to remain price competitive. This not only reduces sales but also affects 3M brand awareness...
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...XYZ Marketing Sdn Bhd – Marketing Plan and Strategy Executive Summary XYZ Marketing Sdn Bhd under its business called “AutoSpa” is a dynamic newly set up company offering ultimate in car detailing which includes wash and vacuum, polish and wax as well as interior grooming especially for luxury cars. To further enhance the appearance of the cars, AutoSpa also provides services such as dent removals, spray painting and knocking, headlamp restoration, windshield crack repair and interior restoration. In addition, AutoSpa provides car carrier services for its members and a comfortable waiting lounge with high end audio visual system and free snacks. The ultimate goal for the company is to become a franchisor in car wash and detailing business in the next 3 years. The first outlet of AutoSpa is located in Golden Triangle of Kuala Lumpur that is in Jalan Bukit Bintang which is the most prominent landmarks for business centres, shopping malls, high end residential, entertainment centres, upscale cafes and hawker-type eateries. Strategic location is the most important factor in considering the outlet location to ensure the services offered are needed and affordable for the community within the area. The area consists of communities that live and work in the city centre with busy lifestyle and they do not have the time to look after their cars. AutoSpa has a strong management team. Mr Mazlan, the founder of AutoSpa who is the President and Chief Executive Officer, has extensive...
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...April 13 2014 Mr.David Morris Owner Dynamic Shine 8828 Heather St Vancouver BC, V6P 3S8 Dear Mr. Morris: We would first like to thank you for your cooperation and involvement in the development of your Digital and Social Media marketing plan. As per our first meeting we have included requested analysis of various aspects of Dynamic Shine. Dynamic Shine Prepared for: David Morris Prepared by: CT Consulting This report is consistent with our signed Academic Integrity Form on file with the instructor Trevor Burns Cameron Knowles CT Consulting ENTR 3311 S10 April 13 2014 Executive Summary David Morris took control of Dynamic Shine in 2010 and has since then grown the business to three profitable locations, with plans for more growth in the future. This report has analyzed the business for the purpose of making recommendation to increase online brand awareness and overall social media presence. The main advantage we found Dynamic Shine has over their competition is the quality of the service being provided. A detailed competitive analysis was done to determine which online activities the competition is partaking in and how this is directly impacting their company success. It was found that the competition was on the following digital platforms: twitter, instagram and facebook. Dynamic Shine must also partake in similar activities on all the most popular social media platforms. In respect to Dynamic Shine’s current website which we have concluded to be...
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...|[pic] |Syllabus | | |School of Business | | |COM/537 Version 1 | | |Organizational Communication | Copyright © 2011 by University of Phoenix. All rights reserved. Course Description This course prepares graduate students to apply written and oral communication principles to the roles they play as managers. Students will learn how to persuade a variety of stakeholders to commit to a proposal. Other topics include the role of perception in communication techniques, aligning communication to an audience, business justifications, presenting data, and ethics in organizational communications. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure...
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...------------------------------------------------- Submit this document via my.TAFE with all required evidence attached. See Procedure below for details. Performance objective Candidates will need to conduct individual research of available materials and local resources (web, phone book, etc.) and show initiative and problem-solving skills to develop a conference concept; a full conference plan that meets the needs of the organisation; and to produce a cross-section of documents that support their conference plan. Assessment description You are required to complete this task in three parts. Part One requires you to develop a conference concept document. The concept document is designed to help a conference manager in developing a scoping document for a conference to be held. You are required to review the case study outline below, and create and complete all aspects of the concept document. Case study You are one of the senior administrative staff who work in the marketing department of MacVille Pty Ltd. The MacVille events steering committee with ultimate authority in convening the conference have requested that you plan and manage a conference that they would like run in the next 4–6 months. The purpose of the conference is to promote the Mezzo range of imported Italian espresso that the firm has recently secured the rights to distribute in Australia. MacVille senior management believe that the conference will primarily secure sales leads of the espresso coffee machines as well as increase...
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...called Precision Auto Detailing. What Frank and Carlson plan on doing was to devote the early part of their day to their auto business while maintaining their 6 to 10 shifts at the packaging company. They both invested a total of $6000 to lease the building and buy tools and equipment. The building is located in a high-traffic area and has established a small base of clientele to whom some were local car dealers. Frank and Carlson kept the part-time employees who were already working there and try to earn other car dealers businesses by making a few phone calls. They wanted to provide their customers with top-notch service by picking up the vehicles they cleaned including inspections before they are returned. The price of their service ranged from $100-$250. Because of the service they provided their business grew rapidly and had to purchase new detailing equipment. The majority of the profits made went back into the company but was not enough to sustain their rapid growth. After running into Carlson he wanted me to explain to him on what he needed to do to get a loan to help finance the growth of their business. In this paper I will explain to Frank and Carlson via e-mail on coming up with a business plan and how to prepare an outline of elements they should include in a business plan. I will also explain to them on what bankers are looking for in a business plan and will offer them advice on what to do when they are ready to present the business plan to the banker. Frank...
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... |School of Business | | |HRM/531 | | |Human Capital Management | Copyright ©2011 by University of Phoenix. All rights reserved. Course Description This course prepares students to address the concepts of personnel development as managers. Students learn criteria for developing effective job analysis, appraisal systems, and appropriate career development plans for employees. Other topics include personnel selection, employee compensation, benefits, training, workplace diversity, discipline, employee rights, unions, and management behaviors. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities...
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...Magic Hands Car Wash is a prominent hand car wash that will be serving all the southern rural area. Magic Hands will be run by Dewayne Russell who decided to have his very own self business. The Russell family has been serving the southern area with car repair business and property development /management for over 20 years. Dewayne will be leveraging the incredible good will and brand recognition of the Russell family name to quickly gain market penetration. Magic Hands will be providing customers with three services: exterior car washing, interior cleaning, and detailing. Magic Hands has no true competitors that are trying to offer a high quality service for a reasonable rate. Most are trying to compete on price alone. Magic Hands ability to provide a high quality service, both in regards to the actual washing as well as customer service is all based on their ability to find the best employees. Hiring the best employees is cost effective because it decreases HR costs associated with turnover and other employee costs. Hiring the best employees and making sure that they are well taken care of ensures that they in turn take care of the customers. Study after study proves that a happy employee is far more likely to provide the highest level of customer service compared to an employee who is not happy and feels that they are being taken advantage. Magic Hands will target three main groups of customers: individual car owner and leasers, car dealerships, and local businesses...
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...the website is the Lenders and Real Estate Professionals Home Page. It offers the Lenders Handbook Pamphlet detailing everything a lender needs to know about Veterans Affairs Home Loans. A VA home loan often helps veterans acquire a slightly more favorable interest rate than a traditional home loan. The Lenders Handbook Pamphlet outlines the Lenders rights, Veterans Eligibility Requirements, The VA Loan and Guaranty, Credit Underwriting, How to Process VA Loans, Refinancing Loans, Loans Requiring VA Underwriting, Guaranty, and Other Considerations, Borrowers Fees and Charges, and the VA Funding Fee, Legal Instruments, Liens, Escrows, and Related Issues, Property Eligibility and Appraisal Requests, Appraiser Requirements, Minimum Property Requirements, Value Notices, Construction Inspections, Lender Appraisal Processing Program, Common Interest Communities, and VA Sanctions Against Program Participants. This handbook is a necessary tool for a lender with a veteran borrower. The online pamphlet, VA Guaranteed Home Loans for Veterans, summarizes all of the home loan benefits due to veterans. This part of the website discusses helpful information for the veteran borrower. It lays out the step by step processes of choosing a home, having it appraised, applying for a home loan, being approved for the loan, detailing the fees involved in buying a home, and repayment plans. This pamphlet also includes the contact information for the Department of Veterans Affairs. The website details...
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...A large part of an individual’s day-to-day life is both eating and performing physical activity. The Choose My Plate/ Super Tracker website provided by the U.S. government provides a way to plan, track, and compare meals based on the nutrients needed by the individual. The website also provides an eating plan based on your height, weight, level of physical activity, and diet goals. Additionally, the website produces a nutrient report detailing the individuals average intake of a variety of nutrients, and compares and contrasts it to the target amount. Consuming proper nutrition is extremely important in living a healthy lifestyle. Paying clear attention and keeping an eye on your personal daily nutrition values and intake is vital to maintaining an adequate diet. The purpose of this paper is to analyze my personal dietary intake as a way of better understanding the ways in which the foods I consume are helping or hurting my overall nutrition and health. My personal daily intake will be analyzed to determine what foods are providing the right type of nutrients, and how food consumption might be adjusted to provide for a healthier nutrient intake. For this analysis, I created a plan using Super Tracker that was based on my current weight and activity level, and my goal to lose weight. My physical activity was tracked for the week of March 13- March 19, and my meals were tracked for the day of March 15, 2016. Prior to this project, I had recently changed my lifestyle. My eating...
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...Marketing strategy From Wikipedia, the free encyclopedia Jump to: navigation, search Crystal Clear app kedit.svg This article may need to be rewritten entirely to comply with Wikipedia's quality standards. You can help. The discussion page may contain suggestions. (May 2009) Marketing Key concepts Product marketing· Pricing· Distribution· Service· Retail· Brand management· Account-based marketing· Ethics· Effectiveness· Research· Segmentation· Strategy· Activation· Management· Dominance· Marketing operations· Social marketing· Identity Promotional contents Advertising· Branding· Underwriting spot· Direct marketing· Personal sales· Product placement· Publicity· Sales promotion· Sex in advertising· Loyalty marketing· Mobile marketing· Premiums· Prizes· Corporate anniversary· On Hold Messaging Promotional media Printing· Publication· Broadcasting· Out-of-home advertising· Internet· Point of sale· Merchandise· Digital marketing· In-game advertising· Product demonstration· Word-of-mouth· Brand ambassador· Drip marketing· Visual merchandising v· t· e Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage...
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