...Mission Statement Smooth Look Detailing is committed to providing quality service offering convenience to customers, top of the line products, and a finished product that makes cars look like they just drive out of the showroom. Our mobile service allows our customers the flexibility to utilize our services at a location convenient to them. Our corporate culture is defined by 4 commandments: * Treat all customers and employees with dignity and respect * Provide the highest level of service in the field * Maintain financial stability * Always work efficiently Here at Smooth Look Detail, we take pride in our work. Vision Statement Smooth Look Detailing has been a dream of the owners for the past decade. Designing a model that is convenient for consumers, as well as charging a price that is profitable to us, and reasonable to the customer is where our niche will be. We understand that our most valuable assets are our employees, and will invest in their training to keep them up to date with the latest techniques in the detailing field. As we begin with 3 trucks, and 8 detailers, the 5 year plan will be to double our detail staff. This will create many opportunities as well as the need for another layer of management. We are firm believers of promoting from within, and by investing in the education of our people we are positioning ourselves to do so. Our marketing efforts as well as our finished product will be the key to branding out name. As our marketing...
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...Gray’s Auto Detailing Marketing Plan MKT 365 Summer 2015 Table of Contents 1. Introduction…………………………………………………………………………………………………………………………… 1 2. Mission Statement…………………………………………………………………………………………………………………. 1 3. Business Goals……………………………………………………………………………………………………………………….. 1 4. Consumer Value Position Statement……………………………………………………………………………………… 2 5. Competitive Analysis……………………………………………………………………………………………………………… 2 6. Target Market Description…………………………………………………………………………………………………….. 3 7. Marketing Mix Strategy…………………………………………………………………………………………………………. 4 8. SWOT Analysis………………………………………………………………………………………………………………………. 4 REFERENCES………………………………………………………………………………………………………………………………… 6 Introduction Gray’ Auto Detailing involves thorough cleaning and polishing of the interior and exterior parts of a motor vehicle. Auto detailing helps to maintain the vehicle, prolong its lifespan and increase its value during re-sale. Auto detailing is divided into two category, interior detailing and exterior detailing. Interior detailing involves cleaning and vacuuming the floor mats, cleaning all upholstery, cleaning the trunk of the car, wiping the windows and mirrors and performing all other duties that would make the interior part of the vehicle sparkling clean. As for exterior detailing, you would be required to brush and clean the wheel rims, wash the vehicle tires and polish the car exterior. Auto detailing business can provide you with an extra source...
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...XYZ Marketing Sdn Bhd – Marketing Plan and Strategy Executive Summary XYZ Marketing Sdn Bhd under its business called “AutoSpa” is a dynamic newly set up company offering ultimate in car detailing which includes wash and vacuum, polish and wax as well as interior grooming especially for luxury cars. To further enhance the appearance of the cars, AutoSpa also provides services such as dent removals, spray painting and knocking, headlamp restoration, windshield crack repair and interior restoration. In addition, AutoSpa provides car carrier services for its members and a comfortable waiting lounge with high end audio visual system and free snacks. The ultimate goal for the company is to become a franchisor in car wash and detailing business in the next 3 years. The first outlet of AutoSpa is located in Golden Triangle of Kuala Lumpur that is in Jalan Bukit Bintang which is the most prominent landmarks for business centres, shopping malls, high end residential, entertainment centres, upscale cafes and hawker-type eateries. Strategic location is the most important factor in considering the outlet location to ensure the services offered are needed and affordable for the community within the area. The area consists of communities that live and work in the city centre with busy lifestyle and they do not have the time to look after their cars. AutoSpa has a strong management team. Mr Mazlan, the founder of AutoSpa who is the President and Chief Executive Officer, has extensive...
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...New Mobile Car Detail Business and Web 2.0 Hi Fred! How are you doing today? I have been thinking about the new mobile car detailing business you were telling me about the other day. It sounds like an incredible opportunity. If I am correct, you were telling me you have a few employees who will be earning a commission on all sales as well as their base pay when servicing clients. You are ahead of the game already. Just to make sure you utilize all options available to you, I wanted to give you a little information regarding the newest technologies of the Internet called Web 2.0. Web 2.0 is a fantastic concept that will cut costs, increase efficiency, and ultimately assist in raising awareness and, therefore, sales. This new model is entirely based online instead of having to worry about traditional desktop computers or software needed to run on those computers. Web 2.0 encourages customer interaction on your website and social media outlets that in turn will lead to greater overall customer satisfaction thus a higher referral rate. As you know, a referral base is an ultimate goal in any business. You and your employees will have instant access to a CRM, service packages offered, GPS services, and costs. Furthermore, Web 2.0 will help them to track their sales and commissions. This ability will allow them to visualize what their co-workers are doing which, as you know, creates a healthy competition and assists in hitting the company’s KPIs. In turn, goals are...
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...Detailing Types of Plans Plans commit individuals, departments, organizations, and the resources of each to specific actions for the future. Effectively designed organizational goals fit into a hierarchy so that the achievement of goals at low levels permits the attainment of high-level goals. This process is called a means-ends chain because low-level goals lead to accomplishment of high-level goals. Three major types of plans can help managers achieve their organization's goals: strategic, tactical, and operational. Operational plans lead to the achievement of tactical plans, which in turn lead to the attainment of strategic plans. In addition to these three types of plans, managers should also develop a contingency plan in case their original plans fail. Operational plans The specific results expected from departments, work groups, and individuals are the operational goals. These goals are precise and measurable. “Process 150 sales applications each week” or “Publish 20 books this quarter” are examples of operational goals. An operational plan is one that a manager uses to accomplish his or her job responsibilities. Supervisors, team leaders, and facilitators develop operational plans to support tactical plans (see the next section). Operational plans can be a single-use plan or an ongoing plan. * Single-use plans apply to activities that do not recur or repeat. A one-time occurrence, such as a special sales program, is a single-use plan because it deals with...
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...CHAPTER I PROBLEM AND ITS BACKGROUND INTRODUCTION These days, the number of population has increases impulsively and according to Worldometers the real time world statistics, the current world population is about 7 billion. The population grows fast simultaneously the number of cars the people use in their everyday life. As stated in the report of Wards Auto, the global number of cars exceeded 1.015 billion as of 2010 and the OECD's International Transport Forum forecast that the number of cars worldwide would reach 2.5 billion by 2050. Nowadays, living in the community with things having high technology people always choose to do their jobs more easily. They’re always tend to depend to other people to make things easier such as cleaning their cars. They prefer on going to car wash to pay for cleaning their cars rather than cleaning it themselves because, going to carwash makes them lives more easily and at the same time they also treat their cars. Today's modern industrial environment the surface of a vehicle is subjected to daily abuse. The sun beats down on your car all day every day, pollutants and dirt deeply embed themselves into your paint, and minute slivers of metal become lodged into your paint which eventually rust. If you have owned a white vehicle or have observed one then you may have noticed specks of rust. Those metal slivers are the cause. Car washing techniques vary amongst individual vehicle owners. Car washing is an essential function of preventive...
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...Abstract Chad Frank and Kyle Carson or friends who are in their 20s that works for one of the largest package companies in the world. Frank and Carlson felt as though there was more to a job then just sorting out packages so they made the decision to purchase a local auto dealing business called Precision Auto Detailing. What Frank and Carlson plan on doing was to devote the early part of their day to their auto business while maintaining their 6 to 10 shifts at the packaging company. They both invested a total of $6000 to lease the building and buy tools and equipment. The building is located in a high-traffic area and has established a small base of clientele to whom some were local car dealers. Frank and Carlson kept the part-time employees who were already working there and try to earn other car dealers businesses by making a few phone calls. They wanted to provide their customers with top-notch service by picking up the vehicles they cleaned including inspections before they are returned. The price of their service ranged from $100-$250. Because of the service they provided their business grew rapidly and had to purchase new detailing equipment. The majority of the profits made went back into the company but was not enough to sustain their rapid growth. After running into Carlson he wanted me to explain to him on what he needed to do to get a loan to help finance the growth of their business. In this paper I will explain to Frank and Carlson via e-mail on coming up with...
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...Southwestern University The Graduate School of Health Science, Management and Pedagogy In Compliance for the Course Requirement in MBA 518 FOOD AND NUTRITION MANAGEMENT Submitted to: Prof. Israel N. Abarratigue Course Adviser Submitted by: Tisha Marie R. Ongcoy MBA- HRM – 1 ASSIGNED TOPIC OUTPUT AND COMPILATION TOPIC : Maintenance of Health through Good Nutrition and Safety Food Practices CONTENTS: 1. Food Related Illness and Allergies 2. Hygiene, Sanitation and Safety Control in Food REFERRENCES: * US NRA ServSafe® Food Manager Certification Course 2011 Module 1. FOOD RELATED ILLNESS AND ALLERGIES 2.1 CLASSIFYING FOODBORNE ILLNESS a. Foodborne Infections * Results when a person eats food contaminating pathogens, which then grow in the intestines and cause illness b. Foodborne Intoxications * Results when a person eats food containing toxins that cause illness c. Foodborne Toxin-Mediated Infections * Result when a person eats food containing pathogens, which then produce illness-causing toxins in the intestines 2.2 BACTERIA THAT CAUSE FOODBORNE ILLNESS a. Bacteria: Basic Characteristic * Living, single-celled organism * Can be carried by food, water, soil, animals, humans or insects * Can be reproduced very rapidly under favorable conditions * Some survive freezing * Some change into a different from called spores to...
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...Exam question : “Globalisation Your consultancy is considering the use of Porter’s Diamond model in its analyses of national competitive advantage. Write a briefing note, giving examples, detailing a) how and why you would use the diamond model b) what limitations if any there are in doing so. ” Classical economics insists that a national competitive advantage grows out of a country’s natural endowments, its labor pools, its interest rates, and its currency’s value. However, according to Michael Porter theory, national prosperity is created, not inherited. A nation’s competitiveness depends on the capacity of its industry to innovate and upgrade through new technologies or new ways of doing things, as a result of technology push or market pull. It is important to upgrade your competitive advantage. What is considered as a competitive advantage at the national level = productivity of the nation, which leads to high and rising standard of living for its citizens. Classic theory: success of nations depends from factors of production (labor, lands, etc) but it has been overshadowed in advanced industries and economics by globalization of competition and power of technology. Porter’s theory brings a comparative advantage to the competitive advantage of a nation. Porter says that a new theory must explain why a national provides a favorable home base for companies that compete internationally. It succeeds in reflecting conception of competition that includes: -...
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...Excecutive Summary Excecutive detailing is a personilized car dtailing for all who wants the whole service with personilized feel in hudson. It is envisioned that people will come excevutive detailing to have their cars washed and detailed. Alternatively, clients will leave their cars at the site whilst shopping or at appointments within the vicinity. Situation Analysis Executive detailing is on 5136 Darrow Road, Hudson. This area has a number of benefits in terms of the market it will provide for the business. It has several car sales arounding and has KSU, Akron University near by. Market Summary Executive detailing possess good information about the market and knows a great deal about their target customers. This information will be leveraged to better understand who is served, their specific needs and how executive detailing can better communicate with them. Market internal situation * The immediate geographic target is Darrow road in hudson. * A 25 km radius is in need of the service, however 87% of the business will be from within a 7 km radius. * The total targeted population is just over 43,000. Marketing external situation Male:Female – 63%:37%. The reason for this discrepancy in the ratio is generally explained by the fact that men typically care more about their vehicles. Men are more likely to spend money on accessories and add-ons, whereas most women view their cars as a utility. Also, there are more men with company vehicles that may...
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...What is involved in detailing a drug? Identify the various stakeholders involved in detailing. What ethical issues are raised here? Detailing a drug is the main role of a pharmaceutical rep. They buy lists from medical societies and use that list as background in influencing physicians to prescribe certain drugs. This practice has been under scuitiny in the past decade. So much so that in certain states it is highly regulated if not completely banned. The stakeholders are first and foremost patients. They receive free samples. The argument is that if physians are pampered by detailers, then they would prescribe more non generic drugs. I don’t agree with that assumption. The public must understand that once the patent runs out on a drug, then it can be produced by competitors in generic form. Physicians would have no incentive to write one RX over another. The Issue is that Detailers have resources to “pamper” physicians and influence their decision. This can’t be further from truth in my opinion. The reality is, incentives from detailers, are nice but not sufficient for a physician to make biased medical decisions. When calculated, the incentives are insignificant compare to a physician’s income. Riding in a Limousine or flying to a seminar are simply not enough incentives. I personally would go for a ride if my time allows, but to make decisions based on those incentives are simply infantile. There is a price for everything. Detailers can’t...
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...80% of the wealth is possessed by 20% of the population and vice versa. However, in terms of volume based sales it is evident that the lower tiers of the income pyramid opt for low cost substitutes due to the price barrier. On a more practical note it is the executive that is more likely to require vehicle detailing on a comparatively regular basis. 3M CLIENTELE 3M CLIENTELE 3M Car detailing is yet to reach its maturity in the product life cycle and in this growth phase instead of a premium pricing strategy a penetration pricing strategy or a more affordable product portfolio would be instrumental in generating sales at this crucial point in the product life cycle. From the above analysis of 3M Car Care’s growth it can be derived that the product is not performing up to its full potential and can risk a premature decline. In order to alter this trend for the better there has to be a change in the current marketing mix put into effect. ISSUES ARISING AS A RESULT OF A HIGH PRICE * Restricted demand from individual customers and channel partners Demand is restricted across the entire range of car detailing products as prices vary from 5* to 10* the price of a local competitor brand due to this channel partners offer the customers a choice of a 3M car wash or a non 3M car wash instead of offering a complete 3M solution in order to remain price competitive. This not only reduces sales but also affects 3M brand awareness...
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...customers. TCW understands our customer's needs and will fulfill them while maintaining a competitive advantage over our opposition. Defining Tomorrow’s Car Wash mission statement. Differentiating your product or service Tomorrow’s Car Wash will provide customers with exterior and minor interior cleaning that will suit their needs. The services that my clients will receive begin in our tunnel. The cost for the washes ranges from five dollars to sixteen dollars. The $5 wash provides a spot free rinse and soft cloth wash. The $8 wash adds the tire cleaning to the spot free rinse and soft cloth wash. The $12 only adds a triple foam conditioner and undercarriage spray down. The ultimate wash includes Hot Wax, Super Foam, and Rain-X. The detailing will cover a hand dry tire shine which cost $5 and a 20$ deluxe interior which includes hand dry, glass cleaning,...
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...environment greatly effects his or her development (Santrock, 2010). Healthy relationships within a loving family and the opportunity to interact with other children are essential qualities in the life of a child. Living in an impoverished neighborhood is a developmental risk factor. If the developmental history reported Brittney lived in an indigent neighborhood, an assessment in the areas of physical needs such as nutrition and personal hygiene may indicate neglect. According to the U.S. Department of Health and Human Services (2006), “self-reports of economic hardship may be an important signal for engaging in interventions with families to prevent subsequent neglect” (Poverty). Primary caregiver/parent information The area detailing primary caregiver/parent information on Brittney’s developmental history indicates her married and employed parents...
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...questionnaire survey method is used for data collection and SPSS is used for Correlation and Regression techniques for the understanding of Physician’s prescription behaviour. Findings: The data analysis figuring out the correlation of these variables with the subject of the study i.e. factors influencing the prescribing behavior of the physician. The data shows the significance level of individual independent variable as Promotional tools. According to the results of Multiple Regressions Analysis (MRA) the researchers can conclude that independent variables have significant relationship with dependent variable. Therefore other all hypotheses are accepted except on Personal Obligation. Therefore, Promotional tools (Literature, Samples, Detailing Knowledge & skills of Medical Reps, Scientific activities like RTD`s, LSP & FSP, Local &International CME`s all influence the physician prescription behavior in Pakistan. Social Implications: The impact of social media is very huge, moving from conventional marketing and adopting...
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