Determinants of Cart Abandonment

In: Business and Management

Submitted By chandanzzz1
Words 3821
Pages 16
Abstract Despite placing items in virtual shopping carts, online shoppers frequently abandon them —an issue that perplexes online retailers and has yet to be explained by scholars. Here, we identify key drivers to online cart abandonment and suggest cognitive and behavioral reasons for this non-buyer behavior. We show that the factors influencing consumer online search, consideration, and evaluation play a larger role in cart abandonment than factors at the purchase decision stage. In particular, many customers use online carts for entertainment or as a shopping research and organizational tool, which may induce them to buy at a later session or via another channel. Our framework extends theories of online buyer and non-buyer behavior while revealing new inhibitors to buying in the Internet era. The findings offer scholars a broad explanation of consumer motivations for cart aban- donment. For retailers, the authors provide suggestions to improve purchase conversion rates and multi-channel management.
Keywords Online shopping cart abandonment . Online buyer behavior theory. E-tail .E-commerce
To more fully understand buyer behavior, it is crucial to also examine consumer “non-buying” behavior. Non- buying behavior is especially apparent in an online retailing context, where many shoppers place items in their virtual shopping carts yet do not complete the purchase—thereby abandoning their cart. Known as virtual or online shopping cart abandonment, we define this behavior as consumers’ placement of item(s) in their online shopping cart without making a purchase of any item(s) during that online shopping session. Industry studies report that 88% of online shoppers have abandoned their electronic cart in the past (Forrester Research 2005). As an ongoing “non-buyer” behavior, online shoppers abandon their carts approximately a quarter of the time. Specifically,…...

Similar Documents

Determinants of Health

...products like tobacco exert a positive impact on health by reducing the level of consumption of such products. Social factors such as a place of birth, work, play, and age determine an individual’s health status. A good distribution of such factors positively determines population health. Access to and quality of health services determines population health. Sufficient access and standardised quality health services exert a positive impact on population health and the reverse is the case (“Determinants of Health,” 2012). Individual behaviour determines population health. Drug and substance abuse, and poor eating habits results to poor heath condition whereas positive changes in individual behaviour positively determine health status (Truman, et al, 2011, p. 1). Biology and genetics determine population health, whereby aged individuals are prone to poor health as opposed to young population. Additionally, poor genes carried by parents are transferred to children resulting to poor health (“Determinants of Health,” 2012). America is one of the countries in which healthcare costs are ranked high. Key contributors in high healthcare costs include changes in lifestyle and demographic choices, escalating administrative costs, technological developments, and advanced pharmaceuticals. These factors have placed healthcare costs to high levels, making healthcare accessibility very expensive. As a result majority of the population is unable to access healthcare services, hindering the......

Words: 858 - Pages: 4


...Abandonment University Of Phoenix Abandonment This case presents evidence obtained by Officer Sedwick and Officer Melbourne. In late August of 2005, Officer’s Sedwick and Melbourne were conducting an investigation on Ecstasy distribution in an area in close proximity of a local university. Both officers’ have received a description of possible Ecstasy distributors by a liable source. While patrolling the streets of north Phoenix, 2 college-aged males were spotted, who fit the description of the suspected Ecstasy dealers. The officers seen these 2 males entering a pizza restaurant and decided to go in and observe these men and their actions. They were both seen talking to an older man behind the counter. The officer’s observed an exchange of unknown items between the older man and the 2 males. After the exchange, both males immediately exited the restaurant and returned to a vehicle and begin driving. The officer’s followed the 2 men to a motel. The 2 men proceeded to knock on the door of room 126. After entering the motel room and closing the door behind them, both officers’s decided to knock on the door as well. A woman who was the renter of the room proceeded to answer the door, as well as giving both officers entry into the motel room. The officer’s heard a toilet flush and immediately seen the 2 men leave the bathroom, both having a look of nervousness upon their faces. The officers proceeded to the bathroom, where several pills were seen in plain view, around the...

Words: 528 - Pages: 3

Baby Abandonment

...Abandonment of babies Nowadays„ a disturbing social malady has surfaced. Due to unwanted pregnancies, the number of babies being abandoned has proliferated. This heinous act, as termed by many, must be looked into seriously and measures ought to be taken by all parties to curb this problem. As teenagers are impressionable, impulsive and immature, more often than not, they indulge in sexual activities without realizing its consequences. Therefore, to blame and punish them entirely of this dire situation may well seem too simplistic, as they might not have understood their own wrong doings. On the contrary, what we must do is to educate them about sex. The school, for instance has to play a more active role in educating the students about sex. Though it may seem rather embarrassing to discuss sex, especially to those who are conservative in thought, prevention is always better than cure. it might be too late to impart this knowledge on safe sex once they get pregnant. Therefore, student must be taught how to practice safe sex to avoid unwanted pregnancies and hence avoiding abandonment of babies as well. Apart from that, various social groups must play a more active role in society. For a start, these organizations must have qualified counselors who are able to give professional advice to young couples who have got themselves in trouble. This is imperative as one wrong spoken word could lead to mere harm than good. They should never despised them but on the other hand......

Words: 527 - Pages: 3

Determinants Discussion

...Determinants Discussion The World Health Organization defines health as, “a state of complete physical, social and mental well-being, and not merely the absence of disease or infirmity (World Health Organization, 2011). Our health is determined by many aspects of the life we live. One of the main determinants of our health is our income status. People with lower income or that live off of government assistance tend to receive a lower quality of care. I have witnessed the lack of care and concern in the health industry for someone with a terminal illness. My grandfather worked for sixty-five years of his life and most of this time was with the same company. He finally retired at seventy-nine years old. He had a retirement plan, but was drawing social security so he was placed on Medicaid for his insurance. About two years after he retired he was diagnosed with cancer. The doctors at that time gave him about six months to live without treatment and maybe a year with. My grandfather decided not to have any radiation or chemotherapy treatment, he told us he wanted to enjoy the last months of his life without being on medication that made him sick. During his last months he became extremely ill and was rushed to the hospital. The tumors had grown so large they were blocking his ureter tubes causing a massive infection. We waited for over five hours to be seen by a doctor and had to beg nurses to give my grandfather anything for pain. As I stepped out of my grandfather’s room...

Words: 451 - Pages: 2

Abandonment of the Military Family

...Abandonment of the Military Family Linda D. Frost College Writing I Westwood College Online Abandonment of the Military Family Day one May 28, 2008 the countdown to hell. Today has come. The girls and I are driving to the airport to pick my spouse, their dad after returning from his tour in Afghanistan. This should be an exciting day, but instead of the girls singing to the song playing on the radio, we are all silent. Excited to see him, but not sure if we're ready for what’s ahead of us, for him to return home. We put smiles on our faces and have genuine tears in our eyes as we hold our home made poster board welcome home message to him. His plane lands and we watch for him to come down the escalator to where we are waiting. He's not smiling, but looking very tired and irritable. The girls and I give him a big hug and say welcome home, but say nothing else, waiting for him to respond only if he felt like talking and about what he felt like talking about. This would be a long ride home. After much consideration on whether to stay active duty or to return to National Guard status. My spouse has decided to stay active duty to benefit the family and to keep our medical benefits by him staying full time status. The phone rings, its some duty command personnel to update him on his next duty station. Hawaii. We should all be excited, and indeed the thought of Hawaii to three teenage girls is very exciting. But going to a secluded island with water all around, I can't......

Words: 1469 - Pages: 6

Themes in Death of a Salesman: Abandonment

...July 7, 2014 | Death of a Salesman: Abandonment | | | Dr. Haim Ginott, a well-known child psychologist once said “Children are like wet cement. Whatever falls on them makes an impression.” An individual of young age is highly susceptible to their environment, especially to the first agent of socialization: family. Without the natural stimuli one gets at a young age from their parents, that allows growth and understanding of norms, people will have difficulty with many human functions that come normally to others. In particular children who have experienced the loss of a parent undergo such difficulties. They tend to feel abandoned and as a result carries this fear of abandonment throughout their lives; consequently affecting their ability to develop healthy relationships. Arthur Miller explores this theme of abandonment in his play Death of a Salesman through the life of William“Willy”Loman, using father-son relationships. The author demonstrates how an individual like Willy who was abandoned in the past has insecurities caused by such trauma, which can affect their future.   At the tender age of 3, Willy and his older brother Ben were abandoned by their father, who had left for Alaska. Willy who was young at that time never had the chance to fully understand what a “father” actually was, as he didn’t know his own. In act 1, when Ben enters the scene the two brothers begin to reminisce about old times and Willy shows his curiosity and lack of knowledge about......

Words: 762 - Pages: 4

Shopping Carts

...Abstract The shopping cart software can generally be categorized as a shopping basket that remembers items that are placed for predetermine about of time. When a shopper inputs his/her shipping address, taxes and shipping costs can also be calculated from within the shopping cart. For the merchant, the shopping cart also provides important information, which is often transparent to the shopper including a cart number to track the order, as well as information to provide the customer with limited tracking details about the customer. Online Shopping Carts Shopping carts through electronic commerce is a piece of software that acts as an online stores catalog and ordering process. The purpose of a shopping cart is it allows the merchant to be able to manage online sales through inventory control as well as collect customer data and information when the customer has complete their order. The purpose of the shopping cart for the customer is it allows the customer to store all the items they would like to purchase in one central location, add and review the products/order and submit payment. The shopping cart is the final review before payment information is collected and submitted. The shopping cart feature can be basic to advance depending on the size of the online business. Basic Features Some of the basic and common features of an online shopping cart which are more beneficial to the customers......

Words: 1080 - Pages: 5

The Effects of Child Abandonment

...Running Head: THE EFFECTS OF CHILD ABANDONMENT The Effects of Child Abandonment Shawna Upchurch Liberty University Abstract- This is about children being abandoned not only in Romania but also all over the world. Most of the time it is from birth but sometimes the child could be older. It gives you an idea about what happens to children when they are abandoned mostly in Romania. How they are places and what is being done to prevent this from happing worst then what it already is. Key Terms: Children abandonment, Romania, United States, Vilonia. Child abandonment is a major issue in the world not just in one country or in one year. It can happen at any time of any day in any country around the world. Some would just focus on one city or country like in the research by Rebeca Scorcia Popescu. Her article focuses on children between the ages of 0-3 years old in Romania from the years of 2003-2013. In this article she speaks about what cause abandonment and what is being done about it to decrease the numbers. In the introduction she stated that “in Romania children are abandoned usually by their own parents in different institutions.” (Popescu,(2016) pg. 1) This is true with any children that are abandoning. Most of the time it is by the parents because most are too young or they do not want children. If the parents leave the child after birth somewhere besides a place that can help them, then that child life could be at risk. In Vilonia, Arkansas that was a......

Words: 1400 - Pages: 6

Food Cart

...Mobile Food Carts Thesis statement: Food Carts are the Future Works Cited “Andrea Juarez”- interview. "Certification 101 Workshop | - The Official Website of the City of Austin." Certification 101 Workshop | - The Official Website of the City of Austin. City of Austin, n.d. Web. 11 Dec. 2013. Gaar, Brian. "Food Trailers Bloom into Key Piece of Austin's Economy." Austin News, Sports, Weather, Longhorns, Business. Statemen, n.d. Web. 11 Dec. 2013. "Story - Hey Cupcake!" Story - Hey Cupcake! Hey Cupcake, n.d. Web. 11 Dec. 2013. "Torchy's Tacos — Torchy's Story." Torchy's Tacos — Torchy's Story. Torchy's Tacos, n.d. Web. 11 Dec. 2013. Food Carts the Future Food Carts have always been around in countries like Mexico, Honduras, and Italy. Some of the best food in other countries are often sold at a food cart or stand. It wasn’t until recently that the fascination with food carts began in the U.S. more specifically in Austin. Austin is becoming one of the fastest growing cites in America, so it is only natural that the food cart industry is growing as well. Food carts are going to be large part of the future of the food......

Words: 1591 - Pages: 7

Determinants of Fdi

...Determinants of FDI THE POWER OF FDI IN REGARDS TO GLOBALIZATION: Globalization is an inevitable and irreversible process, and dealing with the imperatives of globalization capitalizing on its positive aspects and mitigating the negative ones is perhaps the most important challenge for today. Globalization has enhanced the opportunities for success, but it has also posed new risks to developing countries. Globalization has many faces; however, globalization is first and foremost comprehended in economic and financial terms. In this sense, it may be defined as the broadening and deepening linkages of national economies into a worldwide market for goods, services and especially capital. Perhaps the most prominent face of globalization is the rapid integration of production and financial markets over the last decade; that is, trade and investment are the prime driving forces behind globalization. Foreign direct investment (FDI) has been one of the core features of globalization and the world economy over the past two decades. It has grown at an unprecedented pace for more than a decade, with only a slight interruption during the recession of the early 1990s. More firms in more industries from more countries are expanding abroad through direct investment than ever before, and virtually all economies now compete to attract multinational enterprises (MNEs). This trend has been driven by the complex interaction of technological change, evolving corporate strategies......

Words: 4093 - Pages: 17

Child Abandonment

...------------------------------------------------- Child Abandonment Law & Legal Definition Child abandonment is the practice of abandoning one's child outside of legal adoption. An abandoned child is called a foundling. Child abandonment is a criminal offense under state laws, which vary by state. In some states, a parent considering abandonment may be able to take the child to a safe place where they will not be prosecuted. Child abandonment may lead to murder, manslaughter or aggravated abuse charges. Poverty is the cause of many abandonment cases. The following is an example of a state law governing child abandonment: Child Abandonment. (a) A person commits the offense of child abandonment when he or she, as a parent, guardian, or other person having physical custody or control of a child, without regard for the mental or physical health, safety, or welfare of that child, knowingly leaves that child who is under the age of 13 without supervision by a responsible person over the age of 14 for a period of 24 hours or more, except that a person does not commit the offense of child abandonment when he or she relinquishes a child in accordance with the Abandoned Newborn Infant Protection Act. (b) For the purposes of determining whether the child was left without regard for the mental or physical health, safety, or welfare of that child, the trier of fact shall consider the following factors: 1. the age of the child; 2. the number of children left at the......

Words: 579 - Pages: 3

Carts of Calorado

...of the market B- Alternatives 1- Buy Carts of Colorado, manufacturer of mobile food carts and kiosks 2- Buy California Kitchen, restaurant chain in the casual dining segment About Carts of Colorado Advantages: Manufactures equipment that would allow PepsiCo’s restaurant to expand t new o markets Profitable business Totally new management team Drawbacks: Different business than core businesses of PepsiCo’s Turnover might fall as it may have the same effect as Pepsi (customer leaving the brand because the supplier is also a competitor) Internal customer may buy from the competitors as the experience showed they weren’t fond of vertical integration (example of PFS against KFC national Purchasing Cooperative Inc.) About California Kitchen Advantages Within the core business of PepsiCo Could be merged with Pizza Hut as it is looking forward to expand its market to casual dining High average table turnover and revenues per unit much higher than typical restaurant ($ 3’000’000 against $ 1’200’000) Culture within CPK similar to other PepsiCo’s restaurants Drawbacks Slightly different concept that the one imagined by top management of Pizza Hut Jean-Marie Le Corre 3 année – Promo 10 IBS – Case Preparation ème - If it wasn’t to be merged with Pizza Hut, it would become an internal competitor as both would be in the casual diner segment in the pizza industry Founders not ready to leave the management of CPK. C- Decision Carts of Colorado: Do not buy The example of......

Words: 718 - Pages: 3

Determinants of Personality

...Determinants of Personality Every person has a different personality because there are various factors that influence our beliefs and attitude while we grow up and those factors are called determinants of personality. There are four categories of the determinants of personality and those are environmental factor, physical factors, situational factor, and heredity factors. Environmental factor is about how the environment influences us as a person and how it influences us in terms of our personality. We sometimes ask why there are people who changed in attitudes or why they have different attitude compared to other family members, and that it is because of the environmental factor where in the people in that person’s environment might have different beliefs and attitude that influence him/her to change. We can say that whether in good way or not, environmental factor plays a big factor in that influence our personality. Over the time, there will be changes in our physical appearance that might affect us in our personality. And that explains as a physical factor in the determinants of personality. Physical factors include the gender, hair color, skin color, etc. You might used to be a jolly person and as time goes by you tend to become more conscious and sensitive about your appearance and that will lead to change in your personality from being jolly to becoming shy-type person. Change in attitude and personality can also be influenced by different situations that we......

Words: 347 - Pages: 2

Shopping Cart

...system administrator to approve and reject requests for new shops and maintain various lists of shop category This document is meant to delineate the features of OSM, so as to serve as a guide to the developers on one hand and a software validation document for the prospective client on the other. Scope Initial functional requirements will be: - • Secure registration and profile management facilities for Customers • Browsing through the e-Mall to see the items that are there in each category of products like Apparel, Kitchen accessories, Bath accessories, Food items etc. • Adequate searching mechanisms for easy and quick access to particular products and services. • Creating a Shopping cart so that customers can shop ‘n’ no. of items and checkout finally with the entire shopping carts • Regular updates to registered customers of the OSM about new arrivals. • Uploading ‘Most Purchased’ Items in each category of products in the Shop like Apparel, Kitchen accessories, Bath accessories, Food items etc. • Strategic data and graphs for Administrators and Shop owners about the items that are popular in each category and age group. • Maintaining database of regular customers of different needs. • Shop employees are responsible for internal affairs like processing orders, assure home delivery, getting customer's delivery-time feedback, updating order's status and answering client's queries online. • Feedback mechanism, so that customers can give feedback for the......

Words: 1735 - Pages: 7

Health Determinants

...In this essay I will be looking at the social and psychological determinants of health in the client group that I work with. This group is known as one of the most vulnerable group within the society and this is evident in its inequalities in health care. ‘Determinants of health’ is a term introduced in the1970s as part of a wider critique of public health research and policy. It was argued that too much research attention and too much health expenditure were being devoted to individuals and their illnesses and too little invested in populations and their health….. Public health, it was concluded, should be more concerned with social policies and social determinants than with health services and disease outcomes’ (Graham, 2004). The World Health Organisation (WHO) sees ‘inequalities in health care’ as the differences in health status or in the distribution of health determinants between different population groups. It can be the differences in mobility between elderly people and younger populations or differences in mortality rates between people from different social classes. Some inequalities in health are attributable to biological variations or free choice and others are attributable to the external environment and conditions mainly outside the control of the individuals concerned. The group of people I work with are people with ‘Learning disabilities’ (LD): “Learning disabilities is a state of arrested or incomplete development of the mind” (DH, 1995). A person with......

Words: 1543 - Pages: 7