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Developing B2B and B2C Types of E-Commerce at Midea Corporation

In: Computers and Technology

Submitted By chili188
Words 1169
Pages 5
Course Project
Developing B2B and B2C types of e-commerce at Midea Corporation
This project discusses that what e-commerce can do to help Midea gain more profit or reduce the spending. In China, most of the IT technologies that customers use are at the initial stage. The development of the Internet is just at the beginning. Therefore, customers can’t make an order for what they want only by viewing the company’s homepage. As the leader in the area of Chinese household appliances, Midea should play a leading role to run the e-commerce which is good for running the business. This project says that how Midea finds out its problem and deal with it by e-commerce.

Brief Company background
Midea which produces the home appliance, mainly involved in the field of logistics and other large-scale comprehensive modernized enterprise was established in 1968. What is more, it has four industry groups, therefore it is China's largest home appliance production base and export bases. In 1980, Midea officially entered the home appliance industry. Currently, there are 130,000 employees are hired by Midea.
Looking to the future, Midea will continue to adhere to the effective, harmonious, scientific policy of development, in order to form the industrial diversification, the development of large-scale, business specialization, regional operations and management of differentiated of industrial pattern. Moreover, it strives to establish a healthy financial structure and enterprise core competitive advantage, and it initially has the ability to utilize the worldwide deployment of resources, and maximizing the value of the enterprise as a whole is the company’s objective, and it hopes to improve the structure of business organization and management mode. By 2010, Media become a internationalization of consumer electrical appliances manufacturing enterprise, which its...

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Words: 104254 - Pages: 418