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Dfaf

In: Business and Management

Submitted By oaklam
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IMC Strategy for Motorola Tablets
IMC Project part 2 Group 1
Shivangi Anupriya (221136) Sonakshi Srivastava (221146) Pratik Parikh (221180) Swati Aggarwal (221155) Abhishek Jain (221175) Subhanshu Gupta (07355)

Table of Contents
Introduction .................................................................................................................................................. 2 Product ......................................................................................................................................................... 2 Segmentation: .............................................................................................................................................. 2 Targeting: ...................................................................................................................................................... 3 Positioning: ................................................................................................................................................... 3 Objectives: .................................................................................................................................................... 4 Marketing Brief ............................................................................................................................................ 4 Creative Brief ................................................................................................................................................ 5 Creative Strategy .......................................................................................................................................... 7 Advertising strategy ..................................................................................................................................... 8 Campaign: Line up to Book

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Dfaf

...394 Part 5: Cases Liar’s Loan: How the Mortgage Industry Nurtured Deceit.” Slate, April 24, 2008, http://www.slate.com/id/2189576/ (accessed November 14, 2008); Greenspan, Alan. “We Will Never Have a Perfect Model of Risk.” Financial Times, March 16, 2008, http://www.ft.com/cms/s/edbdbcf6-f360-11dc-b6bc-0000779fd2ac,Authorised=false. html?_i_location=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2Fedbdbcf6-f360-11dc-b6bc-0000779fd2ac. html%3Fnclick_check%3D1&_i_referer=http%3A%2F%2Fsearch.yahoo.com%2Fsearch%3Fp%3Dthe%2Bm ost%2Bwrenching%2Bsince%2Bthe%2Bend%2Bof%2Bthe%2Bsecond%2Bworld%2Bwar%252C%2BAlan%2B Greenspan%26fr%3Dyfp-t-501%26toggle%3D1%26cop%3Dmss%26ei%3DUTF-8&nclick_check=1 (accessed November 15, 2008); Gutierrez, Carl. “Countrywide’s New Bad News.” Forbes, March 10, 2008, http://www.forbes. com/markets/2008/03/10/countrywide-fbi-mortgage-markets-equity-cx_cg_0310markets26.html (accessed September 1, 2009); Staff infoZine,“Kansas, 11 Other States Reach Agreement with Countrywide Financial Corporation.” Kansas City infoZine, November 14, 2008, http://www.infozine.com/news/stories/op/storiesView/ sid/31858/ (accessed September 1, 2009); LenderRATEMATCH. “Mortgage Industry Statistics.” freeratesearch. com/en/newsroom/mortgage_statistics/ (accessed April 1, 2008); Marco, Meg. “Subprime Meltdown: Inside the Countrywide Subprime Lending Frenzy.” The Consumerist, August 27, 2008, http://consumerist.com/consumer/ subprime-meltdown/inside-the-countrywide-subprime-lending-frenzy-293902...

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...expected along with job-related accidents. 2. Businesses lose money each year because of substance abuse. 3. Employees who use drugs in the workplace are less productive than non-users. 4. Thefts rise along with damaged equipment and other unnecessary costs. 5. Non-users may have to work harder to make up for the problem employees (Dfaf, 2008). Larger corporations have a better handle on drug issues as they have established drug policies in effect and many of these corporations implement random drug tests. Smaller businesses are affected the most as they do not have established drug policies, usually do not require drug testing, and do not have the financial reserves to cover company related accidents. I have personally seen a few individuals lose their jobs because of drug abuse. One recently was an employee in his mid 20’s. Someone called and said his truck was driving erratically on the road. To make a long story short he failed the drug test. Substance abuse in the workplace not only  affects the business and fellow employees but it also affects the family life. This individual had a wife and new infant. References Dfaf. (2008). How Does Substance Abuse Affect the Workplace. Retrieved from...

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...THE STUDENT'S PRACTICAL DICTIONARY ; fNdkoq ; CONTAINING English words with English and Hindi Meanings and Pronunciation in Deva Nagri Character with an Appendix containing Familiar Foreign Words and Phrases and Abbreviations in Common use. FIFTEENTH EDITION Thoroughly Revised,Improved,Enlarged and Illustrated PRICE 3 RUPESS ALLAHABAD RAM NARAIN LAL PUBLISHER AND BOOKSELLER 1936 ISCII text of dictionary taken from from TDIL's ftp: anu.tdil.gov.in pub dict site I N 1.m I Pron 1.m a Det 1.ek, abatement N abbey N 1.kmF, GVtF, GVAv, mdApn, b A, 2.yAg, smAE ag jF vZmAlA kA Tm a"r tTA -vr, 2.tk mphlA kESpt pzq vA -tAv  , aback Adv 1.acAnk, ekAek, 2.pFC  abandon VT 1.CoX  nA, yAg  nA, yAgnA, tjnA, d d 2.EbnA aAj^ nA nOkrF CoXnA, apn kodrAcAr aAEd mCoX  nA,   d ,   nA d d abandoned A 1.CoXA h,aA, Enjn-TAn, 2.EbgXA h,aA, iEdy lolp, lMpV, drAcArF, aAvArA , , abandonment N 1.pZ yAg, sMpZ aAmosg,   EbSkl CoX  nA d , abate VI 1.km honA, GVnA, DFmA honA abate VT 1.km krnA, GVAnA, DFmA krnA, m@ym krnA, rok  nA, smA krnA d 1 1.IsAiyo kA mW, gz\ArA, kVF, mW, , , 2.mht  aADFn sADao kF mXlF k , abbot N 1.mht, mWDArF, mWAEDkArF abbreviate VT 1.km krnA, s" krnA, CoVA krnA, p sAr EnkAlnA abbreviation N 1.s" , GVAv, sAr, lG,!p, skt, p  2.sE" pd yAf, fNd yA pd kA lG!p ^ , abdicate VTI 1.-vQCA s CoXnA, yAg krnA, tjnA,   pd yAg krnA abdication N 1.pd yAg abdomen N 1.X, V, k"F, udr p p , abdominal A 1.udr sMbDF, V kA p abduct VI 1.BgA l jAnA, EnkAl l...

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