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Diesel | Live, Breathe and Wear Passion

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Diesel | Live, breathe and wear passionSearch The Times 100 - Business Case Studies Logo
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Business Case Studies by Industry - Fashion

Below is a list of The Times 100 business case studies from companies within the Fashion sector of industry. Choose a case study from the lists alongside each company.

By TopicBy EditionBy CompanyBy Industry
The Times 100 fashion case studies asos.com Logo asos.com [+] The product life cycle and online fashion
[+] Strategic growth in the fashion retail industry
Ben Sherman Logo
Ben Sherman
— Using the marketing mix in the fashion industry
This case study examines how Ben Sherman uses the marketing mix to help the business remain competitive and extend its market share and influence. — Edition 13
C&A Logo
C&A
[+] Creating value - brand management
[+] Implementing Codes of Conduct
Diesel Logo
Diesel
— Live, breathe and wear passion
This case study looks at how Diesel promotes its products and the brand. — Edition 15
Dr Martens Logo
Dr Martens
[+] Building a fashionable brand image
[+] Re-engineering a business process
[+] Development of a brand through trade mark protection
Levi's Logo
Levi's
— Reclaiming the identity of a brand
This case study has shown how Levi’s has used effective brand management planning to reclaim the brand and to turn around the fortunes of the company. — Edition 6
Primark Logo
Primark
[+] Beyond corporate social responsibility
[+] Engaging with stakeholders
[+] Providing consumers with ethically sourced garments
Tencel Logo
Tencel
— Developing a product
This case study focuses upon the translation of an idea into a highly marketable product. — Edition 3
About the fashion industry

The fashion industry is responsible for designing and manufacturing clothing. Fashion is a term used to describe clothing, footwear or accessories which are currently popular. Primarily the fashion industry is made up of the production of the raw materials, the design of fashion products, manufacturing of goods and then the sale of goods including advertising. Advancements in technology have played a crucial part in the development of the fashion industry. Clothing is now produced in large quantities using specialist machinery.
The fashion industry is becoming increasingly globalised, many large retailers now use suppliers from all over the world. Fashion items are often produced in countries like China and India where materials and labour costs are lower. For example, Primark work with a variety of manufacturers from around the world to provide consumers with what they want.
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that each approach might have ? There are two different types of promotional strategies. One is above the line and the other one is below the line. Above the line is using the media like television, radio to promote your product to a mass audience. Below the line is looking to reach a customer not a whole bunch of people, an example of a below the line is using catalogues, direct mail. An above the line strategy used by diesel is through commercials and billboards. The Television ad of diesel has probably the biggest impact to their company because everyone watches television. When people see their advertisement they will think about the product and if they like it they might go to a Diesel store and buy their products. Another above the line strategy that Diesel uses is music. They now have their own radio station and they sign bands that are unknown and give them a chance to be heard by people. This can help Diesel to promote their company because when the unsigned band becomes famous Diesel will sponsor them when they go to tours and concerts. People who like the band will copy what their wearing and therefore diesel will be able to sell. A below the line strategy that Diesel uses is they have special offers. Customer’s loves special offers, so when they see that Diesel has a special offer, they...

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