Premium Essay

Diesel Swot Analysis

In:

Submitted By sanfenzo
Words 359
Pages 2
Diesel SWOT Analysis, USP &
Competitors
Posted in Lifestyle and Retail, Total Reads: 8670
>
Advertisements

SWOT Analysis of Diesel with USP, Competition, STP (Segmentation, Targeting,
Positioning) - Marketing Analysis
Diesel
Parent Company

Diesel S.p.A.

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

For Successful Living

USP

Complete lifestyle brand
STP

Segment

Young men , women and children who are very fashion conscious Target Group

Urban upper-middle and upper class

Positioning

A complete fashionable lifestyle brand
SWOT Analysis
1.A complete lifestyle brand known for its luxury and pret-a-porter clothing aimed at young adult market
2. The exclusiveness strategy which saw them intentionally shrink from 10000 points of sale 5000 points of sale
3. Strong advertising strategy which sees them building stories around pictures.
4. One of the first clothing companies to have a major presence on the internet since 1995

Strengths

5.The diversification into other merchandise like sunglasses ,watches, perfumes, footwear makes it a complete lifestyle brand
6. Has over 2500 employees serving in 80 countries
7. Apart from clothing, it offers watches, footwear, perfumes etc

Weaknesses

1.Their main product Diesel jeans is expensive and only available to a select few
2.Majority of sales revenues come from designer jeans. A slight dip in the demand of it may see a major drop in sales 3.Replica products and fake imitation affects brand image

Opportunities

1. With rising concern in eco-friendliness of products
Diesel can respond to this concern with promotion campaigns to instill trust
2. Diesel can tap emerging retail markets like India and
Africa to make the most of the unsaturated markets there
3. Outsourcing some divisions in some countries may help

Similar Documents

Free Essay

Preseen Case

...V (Pvt) Ltd – Company at a glance Country T has a nationalised railway system known as T Railways. | T Railways (T$ 1291 Million) | Products: | TCL | TFR | TPTS | Revenue %: | T$ 680 Million. | T$ 516 Million. | T$ 95 Million. | Offering: | services offered are between all towns and cities within Country T which are connected to the railway network and cross national borders | hauls freight right across the network within Country T and across national borders into other countries, some of which are situated within the eurozone | replaced T Railways Property and has responsibility for all other services including maintenance and upgrade of track and all of T Railways’ property. It operates 200 railway stations, rents space out within the stations for retail purposes as well as running some of its own cafes. TPTS also operates 11 maintenance depots. | TargetCustomer: | all passenger rail services within Country T and operates on average 1,800 passenger train services per day | not offer any passenger services. Goods transported in bulk service. | | The role of the Rail Regulator: * To ensure that the railway service is delivered in Country T in a safe and efficient manner. * To help the T Railways Board meet future challenges in the provision of an efficient railway service which provides high levels of satisfaction to all rail users and the improvement of safety for staff and passengers. * provides an independent review of T Railways’ activities. ...

Words: 2233 - Pages: 9

Premium Essay

Adfg

...SWOT analysis SWOT & TOWS Analysis Table of Contents SWOT & TOWS AnalysisTable of Contents 1 Table of Contents 2 Understanding SWOT Analysis 3 Why use the tool? 3 How to use tool: 3 Strengths: 3 Weaknesses: 3 Opportunities: 3 Threats: 3 Example: 4 Strengths: 4 Weaknesses: 4 Opportunities: 4 Threats: 4 Key points: 4 Case Study-SWOT Analysis Wal-Mart 5 Strengths 5 Weaknesses 5 Opportunities 5 Threats 5 Case Study-SWOT Analysis Starbucks 6 Strengths 6 Weaknesses 6 Opportunities 6 Threats 6 Case Study- SWOT Analysis AT&T 7 Understanding TOWS Matrix 8 Why use the tool? 8 How to use tool: 8 Strengths/Opportunities: 8 Strength/Threats: 8 Weaknesses/Opportunities: 8 Weaknesses/Threats: 8 Case Study- Application of the TOWS Matrix to Volkswagen 9 Weaknesses and Threats (WT) 9 Weaknesses and Opportunities (WO) 9 Strengths and Threats (ST) 9 Strengths and Opportunities (SO) 10 Understanding SWOT Analysis Why use the tool? SWOT Analysis is an effective way of identifying your Strengths and Weaknesses, and of examining the Opportunities and Threats you face. How to use tool: To carry out a SWOT Analysis, write down answers to the following questions. Where appropriate, use similar questions: Strengths: • What advantages do you have? • What do you do well? • What relevant resources do you have access to? • What do other people see as your strengths? Consider this from your own...

Words: 2967 - Pages: 12

Premium Essay

Nissan Strategic Analyssis

...Nissan Company: Abstract * Nissan is one of the world’s largest automobiles company, * Manufacturing locations in 18 nations and serving in around 160 locations. * In year 2007, Nissan’s Executive Vice President, Tadao Takahashi mentioned its strategy of moving to transnational from multi-domestic so at present Nissan has increased its focus on emerging markets like India and Russia. This presentation aims to evaluate Nissan’s “Go-Global” strategy. In this analysis, we will try to assess the various imperatives that ……… * Company has to operate at multiple locations, * How it chooses among various locations * How it goes about implementing the expansion plan. * Studying Nissan’s global strategy and focusing on its moves specifically in India and Russia. This analysis will conducted by using various analysis tools like porter 5 forces, SWOT analysis, and PESTEL analysis as well value chain and after analysis will suggest the better strategy for betterment of company and for future prospects. Introduction With the increasing trend of globalization and heightened competition, most of the companies at some point of time think of expanding to new locations because of different imperatives ranging from efficiency, growth, competition, knowledge or mix of few. Each company decides its own parameters while making strategic choices of a market or a country NISSAN at a glance: * Nissan is a multinational automaker headquartered in Yokohama,...

Words: 2686 - Pages: 11

Premium Essay

Organizational Planning

...Organizational Planning Week 3 MGT/521 Nicholas Roberto Jr University of Phoenix Mr. Thompson Caterpillar is a manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. A strong portfolio of brands supports Caterpillar’s business growth and diversified geographic presence helps the company mitigate the overall risk associated with the range of external factors in the marketplace. The company operates globally with major presence in North America, Asia Pacific and Europe. Its headquarters is located in Peoria, Illinois and employs roughly 120,000 people. Caterpillar’s Mission, Vision and Goals are as follows… “Our mission is to enable economic growth through infrastructure and energy development and to provide solutions that support communities and protect the planet”. “Our vision is a world in which all people’s basic needs – such as shelter, clean water, sanitation, food and reliable power – are fulfilled in an environmentally sustainable way and a company that improves the quality of the environment and the communities where we live and work”. “Our strategy is to provide work...

Words: 600 - Pages: 3

Premium Essay

Case Analysis

...SWOT Analysis | What is SWOT Analysis? | Examples of SWOT Analysis SWOT analysis was originally conceived and developed in the 1960s and its basic organising principles have remained largely unchanged in the field of strategic management since that time (Kotler et al., 2013). It is, as Ghazinoory, Abdi and Azadegan-Mehr (2011) comment, a systematic framework which helps managers to develop their business strategies by appraising the internal and external determinants of their organisation’s performance. Internal environmental factors include leadership talent, human resource capabilities, the company’s culture as well as the effectiveness of its policies and procedures. In contrast, external factors include competition, government legislation, changing trends, and social expectations (Johnson, Scholes and Whittington, 2008). The SWOT analysis framework involves analysing the strengths (S) and weaknesses (W) of the business’s internal factors, and the opportunities (O) and threats (T) of its external factors of performance (Ghazinoory, Abdi and Azadegan-Mehr, 2011). Through this analysis, the weaknesses and strengths within a company can correspond to the opportunities and threats in the business environment so that effective strategies can be developed (Helms and Nixon, 2010). It follows from this, therefore, that an organisation can derive an effective strategy by taking advantage of its opportunities by using its strengths and neutralise its threats by minimising the impact...

Words: 3497 - Pages: 14

Premium Essay

Essay on Business and Financial Research

...AN ANALYSIS OF THE BUSINESS AND FINANCIAL PERFORMANCE OF AN ORGANISATION OVER THE PREIOD OF THREE YEARS THE CASE STUDY OF ACCESS BANK PLC BEING A PROJECT SUBMITTED TO OXFORD BROOKES UNIVERSITY IN PARTIAL FULFILLMENT FOR THE AWARD OF B.SC (HONS) IN APPLIED ACCOUNTING BY xxxxxxxxxxxxxxxxxxxxxxxxxxxxxx ACCA REG. NO: xxxxxxx E-mail: xxxxxxxxxxxxxxxxxxxxxxxxxxxxx MAY, 2011 PAGES: 29 WORD COUNT: 6345 TABLE OF CONTENTS PART 1 1.1 Introduction 1.2 Reason for choosing the topic 1.3 Aims and Objectives of the report 1.4 Research questions 1.5 Research Approach PART 2 Information gathering 2.1 Sources used for information gathering 2.2 Description of methods used: 2.3 Limitations of information gathered 2.4 Ethical...

Words: 8850 - Pages: 36

Premium Essay

Self Reflection: Personal Development Plan

...Self Evaluation and Personal Development Plan Creating a personal development plan involves more than simply contemplating what you want from your life and how to go about achieving it. If you want to create a personal development plan that helps you to achieve your goals, preparation is the key. To prepare, one must have a great deal of self-awareness. This includes clear understanding of personal values and ethics, analyzing personality characteristics, evaluation of learning styles and identifying strengths, weaknesses, motivators, opportunities and threats. Preparing for this personal development plan has been a thought-provoking study encouraging self-evaluation, reflection and realization within the context of self-improvement in career education and relationships. I have analyzed my personality traits to understand how each correlates with my strengths, weaknesses and tendencies. I have learned that my own perceptions and actions may be motivated by feelings that influence me instinctively. Although many traits stem from my personality, that doesn’t mean I can’t develop and improve. I can learn how to use my strengths in better ways and turn weaknesses into strong suits. I have learned through the Jungian Typology that my personality tendencies are moderately introverted, sensing and feeling, and distinctive judging (ISFJ). I have studied the key traits of this personality type and contemplated how it defines me in relationships, parenthood...

Words: 2621 - Pages: 11

Premium Essay

Comprehensive Case Analysis of Staples

...Comprehensive Analysis of Staples Harding University Angela Maloch Ashley Perez Keith Miller Ricky Griffin Abstract This paper will review Staples, Inc. comprehensively. The authors will discuss Staples’ visions, missions, and objectives, in addition to outlining the firm’s internal strengths and weaknesses and their external opportunities and threats. Several matrices will be included to provide visual aid and better observations of the operations and current practices of the company. Recommendations will be provided on new courses of action that may benefit the company and help increase sales and brand awareness. Vision and Mission Staples, is the world’s largest office product organization, and a reliable source for office solutions. The company products and services include office supplies, copy and print supplies, and technology to support these products. Staples, also provides supplies for facilities, break-room, and furniture (Staples, Inc, 2012). Staples conceptualized the office superstore in 1986. It has more than 88,000 associates worldwide, in 26 countries, and fosters annual sales of 25 billion (Staples, Inc, 2012). Many organizations foundations began with a vision and an organizational mission. The vision and mission are set to be accomplished by setting objectives, and implementing strategies to achieve the goals set by the organization. According to Business Improvement Architects: Creating a compelling vision and developing the...

Words: 4811 - Pages: 20

Premium Essay

Morgan Motor

...Morgan Motor Company An analysis on Internal and external environment i|Page Table of Contents Executive Summary .................................................................................................................. iii 1.0 Current Situation.................................................................................................................. 1 1.1 Current condition ............................................................................................................. 2 1.2 Strategic Posture .............................................................................................................. 2 2.0 Corporate Governance......................................................................................................... 6 2.1 Board of Directors............................................................................................................ 7 2.2 Top Management ............................................................................................................. 9 3.0 External Environment: Opportunities and Threats ............................................................ 11 3.1 Physical Environment: Raw Material ............................................................................ 12 3.2 Societal Environment ..................................................................................................... 14 3.3 Task Environment .............................................................

Words: 14866 - Pages: 60

Free Essay

Mkt Plan

...and services for the disable young people. Nowadays, youngcare try to expand their services, they decide to build sets of department for young people in different places in Australia. Thus, Youngcare need more donations, funds as well as manpower which can help them to realize their goals. On the other hand, the funds and manpower is still a big problem. How to attract consumers donate to Youngcare, is still need to do more analysis and researches. (Youngcare, 2010) 2.0 SWOT analysis 2.1 Definition of SWOT: SWOT analysis includes strengths, weaknesses, opportunities and threats. The internal factors to the organizations are the strengths and weaknesses, however, the external factors are the opportunities and threats. The internal factors the organization can control directly, on the other hand, external factors the organization cannot control directly. “The SWOT analysis provides information that is helpful in matching the firm’s resources and capabilities to the competitive environment in which it operates.” (QuickMBA, 2010) through analysis the SWOT, the companies try to enhance...

Words: 4434 - Pages: 18

Premium Essay

Starbucks Pestle Analysis

...Integrated Learning Knowledge Denise McGill http://prezi.com/2jzdhoz6yhqo/starbucks-industry-analysis/http://www.coursework4you.co.uk/essays-and-dissertations/porter-5-forces.php http://www.scribd.com/doc/27614539/Starbucks-a-Strategic-Report-by-James-Heavey Starbuck employees are called partners http://en.oboulo.com/starbucks-corporation-58582.html http://www.authorstream.com/Presentation/bandineepradhan-1770180-starbuck-pre-bandinee/ http://www.scaa.org/ Starbucks Strategic Report (Industry Analysis) Porters Five Forces Porter’s five forces focus on factors outside of the industry which can have an effect on the competition within the company. The force within the company (microenvironment), which in turn effects how the company deals with its competitive market place. The five forces that (Porter-1980) identifies as having an impact on a company’s behaviour in a competitive market are as followed: * The threat of new entrants to the market * Bargaining power of suppliers * Bargaining power of buyers (customers) * Threat of substitute products * Competitive rivalry Starbucks have the real threat of competitive rivalry by competing with some major competitors like McDonalds, Dunkin Donuts, Costa and other small coffee shops and cafes. With competitor’s low prices and the opportunity to break into the speciality coffee market pose a real risk to Starbuck’s. Substitute products such as tea, juices, water and energy drinks pose a real...

Words: 1347 - Pages: 6

Premium Essay

Swot Analysis

...Mashell Chapeyama University of the People Swot analysis for Chipinge Banana Company Swot analysis is an environmental scanning tool. It is widely used in the world of business in analyzing some factors that have a great bearing on the company’s drive to achieve its mission. With swot companies are able to identify both negative and positive factors that have a bearing on the viability of the organization. Using swot, a company can find its own weaknesses and strengths as well as the opportunities and threats that are found in the broader economy. This essay shall concentrate on identifying and evaluating the internal and external factors that affect Chipinge Banana Company. Chipinge Banana Company is a company that is devoted to the production of bananas for sale to the local and international market. It sells its bananas in Zimbabwe, as well as to countries such as Zambia and South Africa. This company has no any other businesses which it does. It is a well known company that operates in Zimbabwe. The following table shows the results of the swot analysis carried on this company. The writer has selected this company because he currently works in it and has a very good understanding of its operations. Strengths • There is a strong team spirit in management • There is good infrastructure • Clearly established administrative system • There if flat piece of land • There is high morale among employees • There are open lines of communication • Employee have good attitudes...

Words: 2065 - Pages: 9

Premium Essay

Corning Case a

...different goals. This is in line with Rogers’ statement of his view on the current situation that the major problem they face now is division growth. After all, how is EPD supposed to grow when there is dissent, distrust and miscommunication within the internal systems of EPD? Environmental (External & Internal) Analysis and Reasons for Tension -Strong Tech capability in invention and manufacture of glass products -Established position in market -Uncertainty in new Leadership under Rogers -Good brand recognition -High Expectations can be a double edged sword -High Expectations -Poor Service to Customers -Always tries new things - Entrepreneurial -Missed commitments were high prior to Rogers -Missed commitments reduced under Rogers - Inter-department distrust -New information system developed by Sales Service -Poor communication in corporation Strengths Weaknesses Opportunities Threats -Color TV emerging as a significant market -New competition Fiercely competitive -Growth of data processing industry -Prices fell sharply putting pressures on cost   -Market starting to seem like a commodities market   -Declining economy Corning SWOT Analysis 1968 There were a couple main external and internal problems which Corning faced at the time. Market conditions in the 60s were changing. The technology industry was becoming...

Words: 1966 - Pages: 8

Premium Essay

What Recommendations Do You Propose for the Strategic Development of the University of East Anglia in Existing and New Markets from Now to 2018

...“What recommendations do you propose for the strategic development of the University of East Anglia in existing and new markets from now to 2018?” 12th Nov 2009 INTRODUCTION With the rapid socio-economic development and national policies tilt on education, strategic management at the university became increasingly important. Some schools use strategic management in facing the challenges and catch the opportunities brought by environmental changes to earn improvements and thus to achieve a historic leap forward. Competition exists in every field not only in similar businesses, but also in other industries that offering competing products or services (Stacey 2007). The only way to surge ahead of competitors is to have new approaches in the competition. Strategic management principles of the institution must be innovative and creative. It is important because all the organizations are trying to employ traditional methods and this can mean a closer competition level. This essay will discuss the main strategies in existing and new markets of the University of East Anglia under the current situation of UEA in the whole UK educational industry. New market space New market space is the creation or reinvention of existing products in such a way that it must appeal to the existing customers as well as a whole new group of customers. The products offered must be unique in every aspect and it should make the organization...

Words: 2303 - Pages: 10

Premium Essay

Mojump

...seconds) Search Results SWOT analysis of ufone - Scribd www.scribd.com › Research › Business & Economics‎ Jan 19, 2009 – SWOT analysis of ufone - Free download or readfalse online for free. It is the SWOT analysis of Telecommunication company in Pakistan ... Ufone - SlideShare www.slideshare.net/imsbzu/ufone-7496969‎ SWOT ANALYSIS. Differentiation (lowest off-net call rates). Value Added Services (VAS) i.e. Ufone's Walkie talkie, call block etc. second largest cellular network ... Ufone | MBA Help shahsawar260.wordpress.com/case-studies/ufone/‎ mba | solved assignment | 3rd semester | Case Studies | Swot Analysis| Swot ... Ufone. Ufone GSM is a Pakistani GSM cellular service provider. It is one of six ... Swot Analysis of Ufone - Essays - Blader - Term Paper Warehouse www.termpaperwarehouse.com › Business and Management‎ Dec 3, 2012 – Swot Analysis of Ufone. NTRODUCTION Ufone GSM is a Pakistani GSM cellular service provider. It is one of six GSM Mobile companies in ... Swot Analysis Of Ufone Free Essays 1 - 20 - StudyMode.com www.studymode.com/subjects/swot-analysis-of-ufone-page1.html‎ 20+ items – Free Essays on Swot Analysis Of Ufone for students. Use our ... Sm Swot Analysis Swot Analysis Of The English National Opera main threat in Asia countries ... SWOT analysis of the English ... Free Swot Analysis Of Ufone - Pakistan Classifieds & Business ... www.merapakistan.com/directory/free_swot_analysis_of_ufone.html‎ Free Swot Analysis Of Ufone Listings and Businesses...

Words: 444 - Pages: 2