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Diesel Swot Analysis

In: Business and Management

Submitted By sanfenzo
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Diesel SWOT Analysis, USP &
Competitors
Posted in Lifestyle and Retail, Total Reads: 8670
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SWOT Analysis of Diesel with USP, Competition, STP (Segmentation, Targeting,
Positioning) - Marketing Analysis
Diesel
Parent Company

Diesel S.p.A.

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

For Successful Living

USP

Complete lifestyle brand
STP

Segment

Young men , women and children who are very fashion conscious Target Group

Urban upper-middle and upper class

Positioning

A complete fashionable lifestyle brand
SWOT Analysis
1.A complete lifestyle brand known for its luxury and pret-a-porter clothing aimed at young adult market
2. The exclusiveness strategy which saw them intentionally shrink from 10000 points of sale 5000 points of sale
3. Strong advertising strategy which sees them building stories around pictures.
4. One of the first clothing companies to have a major presence on the internet since 1995

Strengths

5.The diversification into other merchandise like sunglasses ,watches, perfumes, footwear makes it a complete lifestyle brand
6. Has over 2500 employees serving in 80 countries
7. Apart from clothing, it offers watches, footwear, perfumes etc

Weaknesses

1.Their main product Diesel jeans is expensive and only available to a select few
2.Majority of sales revenues come from designer jeans. A slight dip in the demand of it may see a major drop in sales 3.Replica products and fake imitation affects brand image

Opportunities

1. With rising concern in eco-friendliness of products
Diesel can respond to this concern with promotion campaigns to instill trust
2. Diesel can tap emerging retail markets like India and
Africa to make the most of the unsaturated markets there
3. Outsourcing some divisions in some countries may help...

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