...maintained some of its main features over several centuries, globalization does not constitute a new phenomenon. At the turn of the twenty-first century, the capitalist world economy is in crisis; therefore, according to the theory's leading proponent, the current "ideological celebration of so-called globalization is in reality the swan song of our historical system" (I. Wallerstein, 1998: 32). Globalization has impacted strongly on the Coco Cola Company which is one of the largest Multinational Cooperation around the world today. The Coca-Cola logo is one of the world’s most recognised trademarks and an indicator of the extent of Coca-Cola’s penetration into communities across the world. It was created in Atlanta, Georgia by Dr. John S. Pemberton and is simply often referred to as Coke. It was first offered as a fountain beverage by mixing Coca Cola syrup and carbonated water. It is sold in stores, restaurants and vending machines in over 200 different countries. The Company is one that has been around for over 100 years. Coke is a drink that spans all ages, colours, races, and countries. They have on occasion, introduced other cola drinks under the Coke brand...
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...CASE REPORT: Global Wine Wars: New World Challenges Old (Harvard Business School Case # 9-303-056) NMI 1. How did the French become the dominant competitors in the increasingly global wine industry for centuries? What sources of competitive advantage were they able to develop to support their exports? Where were they vulnerable? French wine makers also face challenges that are not internal to the industry. For instance, France lost market share in the United States due to informal boycotts in the wake of the Iraq war. The rise of the euro against other currencies, such as the 30% increase relative to the dollar in the last few years, has put French wines at a comparative cost disadvantage. But consensus among experts is that the primary threat to the French export market is internal to the industry: the inability of the appellation system to appeal to what is becoming a global way of understanding wines (Business Report, 2004). France is the largest overall producer of wine, at 5.3 billion liters of wine in 2001, 20% of world production. France has traditionally set the standard for quality wine as well as defining these standards. French viticulture laws mandates four levels of quality as 1) Appellation d’Origine Contrôlee (AOC) 2) vins délimite qualité supérieure (VDQS) 3) vins du pays and 4) vins du table. French wine makers also face challenges that are not internal to the industry. For instance, France lost market share in the United States due to informal boycotts...
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...Introduction Ford Motor Company is an American multinational automaker, founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand and luxury cars under the Lincoln brand. In the past it has also produced heavy trucks, tractors and automotive components. Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce using elaborately engineered manufacturing sequences typified by moving assembly lines. Henry Ford's methods came to be known around the world as Fordism by 1914. Ford is the second-largest U.S.-based automaker and the fifth largest in the world based on 2010 vehicle sales. At the end of 2010, Ford was the fifth largest automaker in Europe. Ford is the eighth-ranked overall American-based company in the 2010 Fortune 500 list, based on global revenues in 2009 of $118.3 billion. In 2008, Ford produced 5.532 million automobiles. And employed about 213,000 employees at around 90 plants and facilities worldwide. Competition Factor Between the 20th century 80s to 90s, the growth of automobile industry is very slow, and many American companies try to use discount and some preferential policy to attract customers. At the same time, more and more Japanese cars were preferred by customer cause of their high quality and attractive price, like Honda, Toyota and Nissan. Compared with Ford, Japanese cars used higher technology...
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...Subject Date Global Managerial Economics The small and medium-sized enterprises (SMEs) form a crucial part of the U.S. economy. The SMEs create the most jobs in the country; they target the ordinary Americans for employment thus making them a very important component of the economy. Without the SMEs, the economy will bleed millions of jobs, adversely affecting the economy. This is the reasoning behind the drive by President Obama to give this sector newly acquired impetus and promote it to create more jobs for Americans and grow the economy. The target of the National Export Initiative (NEI) is to boost the export capacity of the SMEs in the U.S. by supporting them; the administration reasons that this will result in the creation of two million jobs. The intention is good, but the challenge lie in the operationalization of the policy and ensuring it works in the actual market (Audretsch, 100). The international market and the export market is often dominated by the big corporations with many resources to invest; this makes them strong and gives them the ability to compete with the big corporations that are players in the international market. The SMEs form the U.S. lack, the resources, know how, and the experience to compete with the established world trade players form the Europe Union, China, and India. This is where the Export Promotion Cabinet steps in to help the U.S. SMEs succeed in the competitive export market (Audretsch, 101). The cabinet should take action to remove both...
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...how the World Bank has helped many third world counties to transition into developing nations. The mission of the World Bank is total elimination of poverty from the face of the earth by the year 2030 (www.worldbank.org). The World Bank has been helping many developing countries to fight against diseases such as AIDS, Tuberculosis, and Malaria in many parts of the world (Clark, 2011). The World Bank is offering financial help for several programs to help with agriculture, transportation, infrastructure, and irrigation in many South Asian countries to reduce poverty. There has been so much controversy about the activities of the World Bank. Even though the main mission of the World Bank is to alleviate poverty from the face of the earth, there has been severe criticism that the World Bank is changing its focus to financial policy reforms and structural adjustments. The World Bank as an international financial institution has done so much to help numerous developing countries when they are in financial crisis or needed help to undertake a major development project. Regardless of the criticism and corruption accusations, this author believes that the World Bank is in the right direction by providing basic reforms and structural adjustments in order to alleviate poverty. If the World Bank just donated billions of dollars to a developing country without any concrete objective, that money might be used for gaining political advantages. For this research, this author has used resources...
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...Running head: BUSINESS IN JAPAN The Cultural Aspects of Doing Business in Japan Jane Doe Saint Leo University TABLE OF CONTENTS Abstract………………………………………………………………………………………3 Introduction……………………………………………………….………………………….4 Why do businesses globalize?.....……………………………………………………………4 Doing Business in Japan……………………………………………………………………..5 Understanding Japan’s business culture……………………………..………………………5 Setting up in Japan…………………………………………………………………………..6 Meeting and Greeting……………………………………………………………………….7 Religious Considerations……………………………………………………………………8 Customs and Courtesies……………………………………………………………………..8 Conclusion…………………………………………………………………………………...9 References………………………………………………………………………………….10 Abstract Many business owners today have been making their way abroad in hopes to expand their production and keeping up with recent trends of globalization. The differed cultural aspects of a foreign country should be greatly considered when trying to build a strong professional relationship with business associates from the host country. Doing extensive research and understanding their different business cultures are the first step a company should take before taking a major leap in a foreign soil. Japan has recently been the country of choice for Western entrepreneurs to invest and expand their business ventures. The Japanese economy has become more diverse because of their size and structure of companies, producing a complex web of inter-locking relationships...
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...and strategy Prepared for the Director of the Secretary of Defense Corporate Fellowship Program by David J. Clark Lieutenant Colonel United States Army Secretary of Defense Corporate Fellow Dr. Clayton Chun Project Advisor The views expressed in this academic research paper are those of the author and do not necessarily reflect the official policy or position of the U.S. Government, the Department of Defense, or any of its agencies. It also does not reflect any policy or position of Pfizer Incorporated. U.S. Army War College Carlisle Barracks, Pennsylvania 17013 - This Page Intentionally Left Blank - ABSTRACT AUTHOR: Lieutenant Colonel David J. Clark TITLE: Product Counterfeiting in China and One American Company’s Response FORMAT: Civilian Research Project DATE: 4 April 2003 PAGES: 36 CLASSIFICATION: Unclassified When America, the world’s largest economy, interacts with China, the world’s most populated country, matters of strategic and global importance are inevitably raised. Using his fellowship position in a major U.S. corporation as a vantage point, the author describes the impact of counterfeiting of consumer products and how an American corporation is responding. China is a known major market for “knock-off” products and counterfeiting production. Many US manufacturers are involved at various levels in efforts to stem losses emanating from the Pacific Rim Region. The paper looks at some of the implications...
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...Subject Date Global Managerial Economics The small and medium-sized enterprises (SMEs) form a crucial part of the U.S. economy. The SMEs create the most jobs in the country; they target the ordinary Americans for employment thus making them a very important component of the economy. Without the SMEs, the economy will bleed millions of jobs, adversely affecting the economy. This is the reasoning behind the drive by President Obama to give this sector newly acquired impetus and promote it to create more jobs for Americans and grow the economy. The target of the National Export Initiative (NEI) is to boost the export capacity of the SMEs in the U.S. by supporting them; the administration reasons that this will result in the creation of two million jobs. The intention is good, but the challenge lie in the operationalization of the policy and ensuring it works in the actual market (Audretsch, 100). The international market and the export market is often dominated by the big corporations with many resources to invest; this makes them strong and gives them the ability to compete with the big corporations that are players in the international market. The SMEs form the U.S. lack, the resources, know how, and the experience to compete with the established world trade players form the Europe Union, China, and India. This is where the Export Promotion Cabinet steps in to help the U.S. SMEs succeed in the competitive export market (Audretsch, 101). The cabinet should take action to remove both...
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...Corporation International Management Project Management 4900 – International Management and Globalization Executive Summary As an opportunity to apply concepts of international management, the following analysis evaluates issues and provides recommendations for the Ann Taylor Corporation. The retail apparel industry as a whole has rapid business cycles because fashion and consumer tastes changing constantly. The already fiercely competition for market share is amplified by the declining economy. Like many apparel companies, Ann Taylor creates the designs and outsources the manufacturing process. Ann Taylor sells women’s apparel and accessories and targets affluent career-minded women. One of the company’s strengths is brand equity. Every aspect of the Ann Taylor brand supports corporate social responsibility. Any association with a supplier or manufacturer that doesn’t support CSR and environmental sustainability will tarnish the Ann Taylor brand and risk losing brand loyal customers. With dependency on over 150 suppliers around the globe, communication and culture awareness is required of all Ann Taylor management. Lack of culture understanding will put business partnerships at risk. Although Ann Taylor doesn’t have ownership rights in China, understanding what drives and motivates Chinese workers will help Ann Taylor management collaborating more effectively with the managers of the outsourced manufacturing located in China. The need for strategic management is heightened...
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...(AIUB) Subject: Submission of a report Dear Sir: With due regards and respect I state that I am very thankful to you as you assigned me this report on ‘‘Women Cosmetics Products in Marketing” It is a great opportunity for me to acquire theoretical and practical knowledge about the entire marketing aspects regarding women cosmetics products. I have tried out best to gather what I believe to be the most complete information available. Your kind acceptance and any type of appreciation would surely inspire me. I would always be available and ready to explain further any of the context of the whenever asked. Yours sincerely, ………………………………………….. Kundu Linkon Id: 09-15010-3 Preface In today’s world marketplace women have greater empower and they have more credibility for making a purchase decision. They are also more financially empowered than any previous generation of women. To launch a product, all marketers should know about the women perspective effectively. Marketers have to make their all marketing tools and promotion criterion in accordance with the respective women consumer’s behaviors. Basically in this report, lots of women consumer’s aspects are broadly discussed such as authoritative demographic and psychographic data,...
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...Some threats and challenges Wal-Mart faces include increased competition, slow market growth, entry of new competitors, loss of sales to substitutes, growing bargaining power of suppliers, growing bargaining power of customers, adverse demographic changes, restrictive trade policies, and new regulatory requirements. Wal-Mart faces competition from general merchandise retailers, warehouse clubs, and supermarket retailers. They are also facing challenges from the discount retail industry. These challenges are coming from both inside the United States and internationally. The top competitors are Target, Kmart, Circuit City, and Bed Bath and Beyond to name a few. Even Sam’s Club is facing stiff competition from Costco. On the supermarket side of the industry, Wal-Mart is facing competition from Kroger’s, Albertson’s, and Safeway, even though these stores are finding it difficult to compete with Wal-Mart’s low prices. Some of the current challenges Wal-Mart is facing is the ability to expand in areas previously they have not been able to. Currently Wal-Mart really doesn’t have any more room in the United States to grow. Additionally, if they add more stores in the United States they will potentially face an issue with taking sales away from each other. An area in the United States that they could expand into where they have failed in the past is larger cities like New York City. The possible reason behind this is Wal-Marts opposition to unionized labor. Another possible...
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...The Continuing Evolution of the Pharmaceutical Industry: Career Challenges and Opportunities December 2007 Michael Steiner, CFP®, CPA David H. Bugen, CFP®, MBA Brian Kazanchy, CFP®, CFA, MBA William T. Knox IV, CFP®, CFA, JD Margaret V. Prentice, MBA Lauren Goldfarb Mark P. Hurley Steven E. Cortez Christine L. Boudreaux Benjamin J. Robins Yvonne N. Kanner Shehzad Sippy Adam L. Bartkoski Ana M. Avila RegentAtlantic Capital, LLC Michael Steiner is a Wealth Manager and Principal with RegentAtlantic Capital, LLC, and head of the firm’s Pharmaceutical Executive Services Group (PESG). David H. Bugen is a Wealth Manager and Principal, and Brian Kazanchy is a Wealth Manager. William T. Knox IV is a Wealth Manager and Principal. Margaret V. Prentice is the Chief Marketing Officer and Principal, and Lauren Goldfarb is the Business Development Coordinator. Fiduciary Network, LLC Mark P. Hurley is President and CEO of Fiduciary Network, LLC. Steven E. Cortez is Executive Vice President. Christine L. Boudreaux is Director of Adviser Communications, and Benjamin J. Robins is General Counsel. Yvonne N. Kanner is Executive Vice President and COO, and Shehzad Sippy is a Research Analyst. Adam L. Bartkoski is Director of Adviser Operations and Development, and Ana M. Avila is an Intern. © Copyright Fiduciary Network, LLC, 2007 This material is for your private information, and we are not soliciting any action based upon it. Opinions expressed are our current views only, at the...
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...manufacturing output was 10 percent higher . The drop in manufacturing employment coincided with an increase in outsourcing to domestic contractors, including staffing services and an increase in outsourcing of materials and services inputs to foreign companies or affiliates which is also known as offshoring. A number of companies had recently signed or were expected to sign billion-dollar outsourcing deals. Topping the list were Xerox Corp. with a $4 billion plus outsourcing deal, and McDonnell Douglas and General Dynamics,with $3 billion deals. Advantage of Outsourcing to Other Countries : China Over the years China has become the choice of destination for manufacturing and supply chain outsourcing and material supply for many organization in America, Europe and Asia. Companies continue to receive several key benefits when outsourcing current business processes to China, such as: Gowth in Economy - China is the fastest-growing major economy in the world, and has had the fastest growing major economy for the past 30 years with an average annual GDP growth rate over 10%. Cost: The main reason U.S. businesses give for outsourcing is to remain competitive by cutting costs, especially wages. With China’s population well over one billion, the availability of low-cost labor has been one of its strongest attractions. China's labor cost is 1/5th to 1/10th of that of many European and American countries. Companies can gain 50%-60% cost saving from China considering the infrastructure...
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...McDonalds Business 188 Case Analysis Group Members: Meghan Dilawari Tammy Huynh Matt Salisbury Isabel Soboszek Farhan Latif Meghan Dilawari Tammy Huynh Matt Salisbury Isabel Soboszek Farhan Latif McDonalds McDonald has been a well-known and valuable brand for over half a century. The company’s mission and vision is striving to be the world’s best quick service restaurant and formalizing their beliefs into “People Vision and People Promise.” “Quality, Service, Cleanliness and Value (Q.S.C. and V) also became the company’s motto. (http://www.mcdonalds.com)[1] The company’s first McDonald store was built in 1940 by the original McDonald brothers, Dick and Mac. Later in 1954, Ray Kroc became the first official franchisee appointed by Dick and Mac McDonald in San Bernardino, California. Soon after, Mr. Kroc opened his first restaurant in Des Plaines, Illinois, and the McDonald’s corporation was created. The new franchise began to grow rapidly as a result of its success. It wasn’t long before the 100th McDonald’s restaurant opened in Chicago in 1961. Less than ten years after the opening of Ray Kroc’s restaurant the company began to expand all over the United States. Ray Kroc bought all rights to the McDonald’s concept from the McDonald’s brothers for “2.7 million in 1961.”[2] McDonald’s continued to have enormous growth during the 1960’s. In 1963 alone, McDonald’s sold their one billionth hamburgers, opened their 500th restaurant,...
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...The Strategy of International Business Learning objectives • Explain the concept of strategy. • Understand how firms can profit from expanding globally. • Understand how pressures for cost reductions and pressures for local responsiveness influence strategic choice. • Be familiar with different strategies for competing globally and their pros and cons. In this chapter the focus shifts from the environment to the firm itself and, in particular, to the actions managers can take to compete more effectively as an international business. This chapter looks at how firms can increase their profitability by expanding their operations in foreign markets, the different strategies that firms pursue when competing internationally, and the various factors that affect a firm’s choice of strategy. Subsequent chapters build on the framework established here to discuss a variety of topics including the design of organization structures and control systems for international businesses, strategies for entering foreign markets, the use and misuse of strategic alliances, strategies for exporting, and the various manufacturing, marketing, R&D, human resource, accounting, and financial strategies that international businesses pursue. OUTLINE OF CHAPTER 12: THE STRATEGY OF INTERNATIONAL BUSINESS Opening Case: MTV Networks Introduction Strategy and the Firm Value Creation Strategic Positioning Operations: The Firm as a Value Chain Global...
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