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Differentiating Between Market Structures

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Differentiating Between Market Structures in Kudler
Vennessa Knight
October 7, 2013
ECO/365
Eugene Kaufman

Differentiating Between Market Structures in Kudler Kudler Fine Foods is a company that has an unparallel dedication when making the best of products and services available to their consumers. The main goal of Kudler Fine Foods owner Kathy Kudler was to have a high consumer satisfaction rate when her business was first opened. Currently, Kudler Fine Foods has three store locations in California and has a goal to expand the company further. Recently Kudler Fine Foods has taken on successful marketing strategies that have placed the company in a higher profit bracket. Kudler Fine Foods does not allow its consumers to purchase their products without first giving their customers great information about the quality and availability of the products they are buying from the company. In this paper I will talk about the market that surrounds Kudler Fine Foods, the company’s competitive strategies, its strengths and weaknesses. I also will be researching the marketing structure in which Kudler Fine Foods operates. Kudler Fine Foods can be looked at as a booming business that specializes in specialty foods and food services that always meet and exceeds the expectations of its customers. In conjunction with providing excellent specialty foods, Kudler Fine Foods also employs the help of world renowned chefs to train Kudlers’ employees and customers on how to prepare the different specialty items the store sells. Kudler Fine Foods continually add more and more patrons to their stores by providing superior specialty products. Because of this, Kudler Fine Foods has been able to maintain full control of the consumer bargaining power by providing products that are not always readily available on the specialty foods market. In essence, Kudler Fine Foods

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