Differentiating Between Market

In: Business and Management

Submitted By awager82
Words 1245
Pages 5
Differentiating Between Market Structures in Kudler
ECO/365 – Principles of Microeconomics

Differentiating Between Market Structures in Kudler
As a hired consultant, a market analysis is performed for the Kudler Fine Food Virtual Organization. The market of Kudler has a structure that can best relate to any virtual organization. This also is relevant to the access of whether the organization can achieve long-term profitability. There are recommendations that will provide that Kudler show how it has maximized their profits.
“Kudler Fine Foods is known as a gourmet shopping center that can offer fine pick of goods to its customers” (Apollo Group, 2011). “These goods contain organic ingredients and/or fresh selection without unnecessary preservatives” (Apollo Group, 2011). “Goods are rotated on the shelf on an ongoing basis, and those foods that are still in good condition are often donated to local shelters” (Apollo Group, 2011). Kudler has a selective hiring system of its associates to ensure that each customer that comes into their stores are fully satisfied with its services. “If a customer is looking for a specific product and does not see it on the shelves the store will go out of their way to order the product the customer is looking for” (Apollo Group, 2011). The strategic customer service offered by the store allows the company to remain one of the top picks by customers to go to for their food needs.
Based on the tool and resources available Kudler Fine foods is very competitive in the market. The organization has development loyalty and profitability by its customers. “The company expanding it services such as parties and frequent shopper programs” (Apollo Group, 2011) has done this. The development of these programs will create an increase revenue and customer base.…...