...New trend of digital advertising in auto industry The earliest world known auto advertisement appeared in 1898. It was placed in a magazine called Scientific American occupying a whole page and cajoling reader to “dispense with a horse”. This very first auto ad was made for Winston Motor. We won’t see much Winston cars running these days since they stopped producing cars in 1924. I suspect at that time the Winston Motor couldn’t expect they set new era in motion. A century passed, auto ad has developed and grown. With the development of technology, there appeared more transmission channel. According to Borrell Associates’ latest report, the auto industry’s use of print, radio, and direct mail will be taken over by this growing transition to digital media. To put things into perspective, about 40 cents of every media dollar spent for automotive marketing will go toward digital advertising in 2011 and in 2012 it is likely 90% of additional advertising dollars will go toward digital media.[1]Obviously, digital media is the general trend in auto advertising. Television; internet website; social media network and video network are all digital platform. In this thesis I will focus on creative TV advertising; product placement and micro-film advertising. Because among all those digital ads, there are fast-growing recent years and represent the develop direction of automotive advertising. Creative TV commercials Most of the time, advertising is regarded as a supporting...
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...It is not about digital capabilities that you can develop by hiring digital people, making training or buying tools. In reality, traditional advertising agencies are failing for not changing the way they work and for not nurturing a culture of continuous innovation. If you work in this industry you are probably asking yourself "but we are in the business of creativity and we create everyday". So let me put it in a different perspective: AD Agencies are struggling because the way they were used to work is not enough to deliver a digital work that makes the difference. It means: relevant, disruptive, well done and profitable. They are trying hard hiring digital people, buying digital agencies, doing joint ventures, but none of this is really working while they don't change the way they manage their own business. From the way they think about communication and customers to their employees and clients, but most important, how does it all reflects in their way they working. Old management practices are not helping in this transition to digital. In-line and on Silos AD Agencies work from the last 50 years were mainly the art of thinking about a great creative message to interrupt people’s life. There were people creating the message, people buying media space, people talking to clients, etc. That’s why they created the departments: media is responsible for finding a place to interrupt people’s life, creative where trying to make is smooth by a communication that people will enjoy...
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...technology takes the printed word for text materials and creates a file with the option of reading it digitally or listening to it with a realistic synthetic voice. Will knows that he has free access to books no longer under copyright protection, and he figures he can pay a royalty fee of $5 per title for copyrighted books that will greatly expand his catalog. So far, he has limited himself to English-language books but is working on a language translation option as well. To date, Will’s technical skills outpace his business acumen. He is struggling with some basic decisions. He has been working on his invention as a garage operation for the last few years and has missed many of his daughter’s soccer games while working at High Tech Digital Industries to keep his family comfortable on his $200,000 annual salary and benefits package. Will may eventually have to decide whether to devote most of his time to his invention. Moreover, he is not sure how to determine all the applications for his technology, who would want it, how it would be delivered to customers, how many books would be bought at what price, and so forth. Even after he has secured the rights to copyrighted material, he needs some help acquiring the books he wants to digitally transform and scanning them into his digitizer. It is not difficult to train others to do this, but the...
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...technology takes the printed word for text materials and creates a file with the option of reading it digitally or listening to it with a realistic synthetic voice. Will knows that he has free access to books no longer under copyright protection, and he figures he can pay a royalty fee of $5 per title for copyrighted books that will greatly expand his catalog. So far, he has limited himself to English-language books but is working on a language translation option as well. To date, Will’s technical skills outpace his business acumen. He is struggling with some basic decisions. He has been working on his invention as a garage operation for the last few years and has missed many of his daughter’s soccer games while working at High Tech Digital Industries to keep his family comfortable on his $200,000 annual salary and benefits package. Will may eventually have to decide whether to devote most of his time to his invention. Moreover, he is not sure how to determine all the applications for his technology, who would want it, how it would be delivered to customers, how many books would be bought at what price, and so forth. Even after he has secured the rights to copyrighted material, he needs some help acquiring the books he wants to digitally transform and scanning them...
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...to do for my career. I’m glad that they have a class called Intro To Mass cause it kind of helps u find out if u are in the right major or not. It introduces u Intro Mass Communication and gives you information on what this major is going to be about. I learned a lot in chapters 1,5, and 6. In chapter one I learned a lot about digital natives, digital immigrants, and mass media. Digital natives are people who grew up in a world where digital technologies and the Internet were already in place. Then you have your digital immigrants who are transitioning into the digital age. I thought that was pretty cool how they had two different groups, and mass media is the exchange of information and meanings between individuals and groups. In chapter 5 I learned about sound recording, speakeasies, and commercial radio. Sound recording is the recreation of sound waves including voice, music, and sound effects. A man by the name of Thomas Alva Edison is the one who created sound recording. Then I learned about speakeasies, which are illegal saloons and dance halls that quickly sprang up all over the country. After that came the commercial radio which is advertising backed radio that helped to increase the radio's financial base. Chapter 5 helped me a lot cause this chapter focused on my career so I learned a lot. In chapter 6 I learned about hybrid films, sound-on-filming technology, and film distributors. Hybrid films are films that mix stylist components often rooted in other media. Disney...
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...Group 2 (III-2 BECED) TEACHNOLOGY IN ECE MEDIA AND TECHNOLOGY IN EARLY CHILDHOOD EDUCATION Software for Teachers (Example) Assess2Achieve- is a comprehensive software package that includes planning, assessment, evaluations and report writing for teachers Benefits: • Assess2Achieve enables you to store all the assessment information for each child in one place. You are able to search for an individual child records or a group of children records as an efficient means for using assessment successfully. It enables the teacher to record individual pupil assessments rapidly, therefore saving the teacher time. • Assess2Achieve solves this problem because it is a software system that enables you to store all the evaluation information in one place. Then you are able to search for a particular subject or topic as an efficient means to using evaluations successfully. • With Assess2Achieve teachers can now pass on their back-ups to the class. future teacher to enable him/her to access more detailed information about his/her class. Data stores from different teachers can be amalgamated to give an overview of a whole school so that reports can be created with information supplied by different teachers. • The format is friendly to non-computer professionals. Assess2Achieve has a paper like look to the application, even though it is a data store. Teachers can use the software flexibly to suit the needs of the curriculum, their pupils, the differentiation...
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...file:///C|/Documents%20and%20Settings/Administrator/Deskto...0BILL%20-%20BUSINESS%20AT%20THE%20SPEED%20OF%20THOUGHT.TXT BUSINESS AT THE SPEED OF THOUGHT by bill Gates ALSO By BILL GATES The Road Ahead BUSINESS AT THE SPEED OF THOUGHT: USING A DIGITAL NERVOUS SYSTEM BILL GATES WITH COLLINs HEMINGWAY 0 VMNER BOOKS A Time Warner Company To my wife, Melinda, and my daughter, Jennifer Many of the product names referred to herein are trademarks or registered trademarks of their respective owners. Copyright (D 1999 by William H. Gates, III All rights reserved. Warner Books, Inc, 1271 Avenue of the Americas, New York, NY 10020 Visit our Web site at www.warnerbooks.com 0 A Time Warner Company Printed in the United States of America First Printing: March 1999 10 9 8 7 6 5 4 3 2 1 ISBN: 0-446-52568-5 LC: 99-60040 Text design by Stanley S. Drate lFolio Graphics Co Inc Except as file:///C|/Documents%20and%20Settings/Admini...SINESS%20AT%20THE%20SPEED%20OF%20THOUGHT.TXT (1 of 392)12/28/2005 5:28:51 PM file:///C|/Documents%20and%20Settings/Administrator/Deskto...0BILL%20-%20BUSINESS%20AT%20THE%20SPEED%20OF%20THOUGHT.TXT indicated, artwork is by Gary Carter, Mary Feil-jacobs, Kevin Feldhausen, Michael Moore, and Steve Winard. ACKNOWLEDGMENTS I first want to thank my collaborator, Collins Hemingway, for his help in synthesizing and developing the material in this book and for his overall management of this project. I want to thank four CEOs who read a late draft of the manuscript and...
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...ROCKET FUEL: “QUANTIFIED SELF” DIGITAL TOOLS A CPG MARKETING OPPORTUNITY Q4 2014 OVE RVI E W Quantified Self (QS) is an emerging area of technology that allows consumers to use a variety of digital tools to collect data and learn about their behaviors and habits of everyday life. The increasing number QS digital tools available today includes smartwatches, wearable fitness trackers, apps, and websites. As consumers continue to integrate these new QS digital tools into their lives, the data collected by these tools presents new opportunities for CPG marketers to learn more about consumers’ behavior and better reach their target audiences. To better understand this new technology trend and assess its impact on the future of digital media for CPG marketers, Rocket Fuel conducted a custom primary research study among consumers in the U.S. to: • Understand consumers’ interest in using health and fitness QS tools • Gauge current usage of health and fitness QS tools • Understand the impact of health and fitness QS tools on consumer behavior • Evaluate consumers’ openness to sharing their QS data with CPG advertisers STUDY DETAILS This survey was conducted online using a trusted third-party research vendor and fielded from December 3 – 10, 2014, among 1,262 total respondents who live in the U.S., use a computer regularly, and either currently use a Quantified Self tool to track their health and fitness or who are interested in using a Quantified Self tool to track their health...
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...means of engaging. The digital revolution in brand marketing is generally approached as an issue of platforms, but it is much more. Technology doesn’t just give people a new way of doing things; it gives people a new way of thinking. The biggest impact of technology is the change it creates in people’s perceptions. Certainly, technology expands access, speed and productivity, but technology has much more far-reaching effects. The digital revolution is changing how people conceptualize the possibilities available to them in their lives. Absent digital technologies, it would never occur to someone that marketers could be engaged in dialogue, much less dialogue at the point of contact. People used to take it for granted that there was no tête-à-tête with ads. You could watch them, but you couldn’t change them or talk back to them. People no longer believe that. Even if they don’t interact with ads, they recognize that ads no longer enjoy an exclusive position on the dais. But the presumption of dialogue created by digital technologies goes beyond the technologies themselves. Once the door has been opened in one area, people want to see it opened everywhere else as well. People now want the same freedom of engagement in every aspect of their lives. Every point of contact carries the same expectations. People now want it at retail, in customer service, for promotions, with media content, and so forth. People have learned a new capacity from digital technologies and they want...
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...In a world of ubiquitous advertising chaos and consumer avoidance, it can be extremely difficult for advertisers to penetrate the clutters to reach potential consumers, probably there is no other emphatic concept has caught more interest from advertisers than engagement as it embodies a sense of involvement. (Calder 2012). Meanwhile, digital technology continues to emerge, the enveloping technologies has impacted the communication between individuals in daily life, on the other hand, it has modified how advertiser engage with targeted consumers in a digital age. When it comes to advertising, Digital technologies have fundamentally revolutionized how and where advertisers implement the practices in the advertising industry. It defines as “digital advertising”, a form of advertising where businesses implement internet technologies to present promotional advertisement to consumers, digital advertising also includes brand messages presented through social media networking, online advertising on search engines, as well as banner advertising on mobile and website. (Andrew 2010). When it comes to advertising expenditure, digital platforms offer a greater opportunity, timeliness, and relevance to achieve greater understanding to advertising expenditure. This essay will be discussing how advertisers accommodate the trending in digital development and how to engage with the potential consumer in digital ages through three components. First of all, advertising on social media networking...
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...I. Definition There's quite a bit going on under the hood when you look at a Digital Signage presentation. As far as the hardware goes, display graphics are generated by mini-computers or 'players' that are either attached to the backs of screens or installed close by transmitting their data via hardwired or HDMI wireless connections. Players receive their data either by connecting to a remote server through the internet or manually with a USB drive. The latter method being used most often for stand-alone installs where updates are not as crucial. Players are typically built on the Micro-ATX computing platform with motherboards smaller than 7"x7". But, don't let this size fool you - these mini-pcs pack quite a punch. Boasting dual-core processors with built in advanced graphics processors, these little systems are capable of generating full HD graphics at 1920x1080. The advancement of the Intel Atom processor and now the AMD E-350 processor has allowed these computers to not have to sacrifice performance for size. As well, they sip electricity - some units as low as 65w as compared to a standard desktop PC running at 400-500w. For reliability, solid-state hard drives or flash memory is utilized along with fan less cooling systems. No moving parts means lower maintenance and less chance of a system failure especially when the need of 24/7 operation is demanded. This solid-state architecture also practically eliminates system noise -- players become an almost invisible...
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...Advertising can be a cost-effective way to disseminate messages, whether to build a brand preference or to educate people (Kotler, Cunningham, & Keller, 2008). Successful advertisements build an appetite in consumers through viewing, listening, and reading. Advertising also gives the consumer the necessary instructions to fulfill those needs that were created. Since there are so many goods and services available, organizations must use convincing approaches in their advertisements to increase the chances that ad budgets will have a positive return. There should be a specific communication task and achievement level to be accomplished with a specific audience in a specific period of time which is called an advertising objective or goal (Kotler et al., 2008). This paper is written to compare and contrast a product offered by Marriott International Incorporated through the advertising platforms of traditional, tradigital, or digital. It will also recommend the advertising type that is most effective and offer an investigation into the return on investment (ROI). Advertising media platforms can be categorized into three different types: traditional, tradigital, and digital. Traditional advertising is what most people think of when talking about advertising or marketing and includes the “usual” venues for media placement, such as newspaper, radio, broadcast television, cable television, or outdoor billboards (“Types of Advertising,” n.d.). Traditional advertising medias are...
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...“technology” of news on paper is in its lifecycle? Where is it likely headed? The newspaper industry is undergoing a radical change in three primary areas caused by technology. First, the underlying two-sided business model is changing. With the Advent of internet, news content is easily and freely available from various sources but lacks quality journalism and credibility. Revenues from online advertising are not large enough to compensate for decline in revenues from print advertising & subscription. Newspaper industry is experiencing new realm of new content delivery and in process of understanding and establishing sustainable sources and revenue model. The change from print media to digital media has provided a big challenge for the newspaper industry. Their main revenue streams have always been based on advertising. Online advertising brings much lesser revenues than print advertisements and a big gap appears. The internet causes on the one side the move from consumers to online consumption and on the other side a lot of retailers are using their own website as an advertising tool or are using free websites to reach their target groups. The technology itself is going through rapid changes as is in early stage of adoption by news agencies and consumers. Exhibit 4 indicates a decline in Print subscription for NYT and Exhibit 8 demonstrates steady rise in web traffic for online newspapers. Technology is making the cost of publishing less expensive which enables the creation...
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...that customer can easily aware about the product and that strategy to advertise your product that exist short time period. Outdoor advertision: Out-of-home advertising (or outdoor advertising) is made up of more than 100 different formats, totaling $6.99 billion in annual revenues in 2008 in the USA.[1] Outdoor advertising is essentially any type of advertising that reaches the consumer while he or she is outside the home. This is in contrast with broadcast, print, and Internet advertising. Out of home advertising, therefore, is focused on marketing to consumers when they are "on the go" in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue). Outdoor advertising formats fall into four main categories: billboards, street furniture, transit, and alternative. Social advertising: Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good.[1] Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote society's well being as a whole. For example, this may include asking people not to smoke in public areas, asking them to use seat belts, or prompting to make them follow speed limits. Digital marketing:...
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...now with the invent of the modern virtual methods the story takes us in the future where the question arises if the traditional methods will be an illusion and through this report we plan to clarify on how much of an impact has primetime had and will be having in the future, although at a diminishing rate, but still manages to touch hearts, inspire people and groom and boom business fraternity. INTRODUCTION Star India’s latest and biggest digital initiative, the Hotstar app, launched recently, is aiming at changing the way Indians consume content. Coming 18 months after the launch of its other digital property, Starsports.com, Hotstar also won the digital media rights for the Indian Premier League (IPL). Hotstar offers more than 35,000 hours of content in 7 different languages—promising viewers a big library of movies, television shows and even live sports (cricket, football, tennis and kabaddi). For the 21st Century Fox-owned broadcaster, Hotstar, which was in the making for more than 15 months, is perhaps its most ambitious digital offering so far. The idea, said Sanjay Gupta, chief operating officer, Star India, is to be a one-stop destination for users to consume premium content across genres and languages and, more importantly, at their own convenience. “There aren’t many platforms available to Indian consumers offering high-quality, curated content besides, say, YouTube,” he said. Viewers will be able to watch all the shows telecast on the Star channels a day later...
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