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Digital and Social Media Marketing

In: Business and Management

Submitted By Shavaun
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Digital and social media marketing STRATEGIES at sandal resorts international

Submitted by: Isaiah Shavaun Hippolyte

Submitted to: Mr. Ian Embury
Date: 16 March 2016

B.A. (Hons) International Hospitality Business Management
University of Derby Online
Digital and Social Media Marketing
Word count: 2000

Submitted by: Isaiah Shavaun Hippolyte

Submitted to: Mr. Ian Embury
Date: 16 March 2016

B.A. (Hons) International Hospitality Business Management
University of Derby Online
Digital and Social Media Marketing
Word count: 2000

Table of Contents Executive Summary 2 Introduction 3 Findings 4 Digital marketing strategies and their potential strengths 4 Challenges associated with Digital Marketing 6 Sandals digital marketing initiatives 6 Sandals social media marketing initiatives 9 Conclusion 10 Recommendations 10 References 11

Executive Summary

The Sandals presence on various digital and social media platforms is relatively remarkable with 771 870 likes on Facebook, 304 000 followers on twitter, 167 000 on Instagram and 9 000 on Pinterest. An impressive 99.4 % of their social media referral traffic stems from Facebook (Hutchinson 2015). This report aims to review those digital and social media marketing strategies undertaken by Sandals Resorts International. To deliver on this aim, the following objectives will be employed (1) the digital and social media marketing initiatives will be explored. This information will be gathered via online research and interviews with company executives. (2) the strengths and weaknesses of these marketing initiatives identified and (3) relevant recommendations will be made on improvements, like the implementation of mobile apps to customize the luxury included experience. Sandals Resorts International has set the industry standard for...

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