Digital marketing campaign Strategy of Fanta
Digital marketing campaign Strategy of Fanta

FANTA

Jags Team: John Devery, Andrew Ambat, Glenn Power, Shane Moloney
Digital & Social Media Marketing and Sales
Joe Wilde
By
Jags Team: John Devery, Andrew Ambat, Glenn Power, Shane Moloney
Digital & Social Media Marketing and Sales
Joe Wilde
By

TABLE OF content
Introduction 2
History of Fanta 2
List of Main competitors 3
Fanta’s Branding Strategy 4
Case Studies 5
Less Serious 6
Fanta’s Digital Novel 8
#Fanta100 9
Tastes like Fanta 10
S.w.o.t Analysis 11
Justification of Fanta’s 12 strategy FANTA introduction In the following project Team Jag will demonstrate research and knowledge of Fanta’s branding and target demographics, we will identify Fanta’s market strategies and provide justification for them.
History of fanta
Fanta is a product of the Coca Cola Company. Fanta’s origins began in 1940’s Nazi Germany when the Coca Cola Company’s plant in Germany could no longer obtain the core ingredients in cola due to trade embargoes and other difficulties encountered during the war.
After Coca Colas key operator in Germany died and with the Cola syrup no longer obtainable, it fell upon Max Keith the new head of Coca Cola Germany to create a new product from accessible ingredients to keep the plant running. The new product using whey and pomace became known as Fanta. Fanta was named in an employee brainstorming contest when Max Keith asked his employees to use their “Fantasie” German for “use your imagination” and an employee yelled out Fanta.
After its war time segregation, Coca Cola Germany was reintegrated into Coca Cola Corporation whereby the formula and the trademarks to Fanta were transferred to its parent company.
Currently Fanta is Coca Cola Corporations