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Digital Marketing

In: Business and Management

Submitted By jinuparampath
Words 1724
Pages 7
Managing Digital Enterprises
Mobile Phone Online Marketing – Current Retail Environment, E-Value chain Analysis & Improvement Areas

Jinu Joseph (B00573500)
Master of Business Administration - FT
Ulster Business School, University of Ulster

Submitted on 22-Oct-2010

Contents 1. INTRODUCTION 3 2. MOBILE PHONE SALES INDUSTRY 4 2.1 CURRENT SCENARIO 5 3. RETAIL SALES ENVIRONMENT – OFFLINE AND ONLINE 5 4. VALUE CHAIN ANALYSIS 6 5. VALUE CREATION IN ONLINE MARKETING OF MOBILE PHONES 7 5.1 ADVANTAGES OF ONLINE MARKETING OF MOBILE PHONES 8 6. THREE SIGNIFICANT IMPROVEMENTS – ONLINE MARKETING MODEL 9 6.1 CUSTOMER SERVICE 9 6.2 TECHNOLOGY ENHANCEMENTS 9 6.3 PUBLIC RELATIONSHIPS 10 7. CONCLUSION 10 8. REFERENCES 10

TABLES AND FIGURES Figure 1:- Estimated Annual Retail Sales – World Telecommunication [] 5 Table 1:- E-value chain in Mobile Phone Industry 6

1. INTRODUCTION

IT development has helped Organisations to market their products and services to World markets. This has promoted Production environment, Supply of the products to a more competitive world market. Organisation’s focus changed into more effective and value added customer service by understanding customer needs. Information technology tools like Internet, Mobile phones, Email and other kind of Visual Medias has helped to overcome the international boundaries to consider world as a ‘Local Market’ [3].
This paper analyse e-business methodology to show how technology played a major role in the Mobile Phone sales industry.
2. MOBILE PHONE SALES INDUSTRY

Retailers purchases mobile phones from manufacturers and sell it to Customers. This was traditional mobile phone industry. Many retail firms have faced issues before globalization due to lack of an IT infrastructure. However, retailers identified the necessity of having proper IT systems...

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