Sundown Bakery
Chapter1

2. A. Identify the changes in communication channels between employees and management as sundown has grown.
B. What channels can be used to make communication about changes in the business most productive?
Answer: There are several ways to improve the communication between the employees and management. A. Before the company was small so they communicate easily by face to face communication because it helps them to express their thoughts in a good way and directly. After that the company developed and became large and they can provide communication tools such as memos, websites, face to face and emails in which these allows to sending and replaying to messages to each other. B. Face to face communication is the best way. Using many channels as possible but use them strategically understand when and how to use them to get the greatest impact.

3. Consider the relational messages employees seem to have received from management as sundown’s business grew.

Answer:the relational messages employees seem to have received from management as sundown bakery grew therefore, the message has changed from positive to negative or family feeling to bureaucrats. In addition, received control message rather than affinity message.

4. A.How have sundown’s formal and information communication networks changed as the company expanded?
B. In what ways have both the formal and informal networks contributed to sundown’s growing pains?
C.In what ways can these networks be used to improve the relationships between management and employees?
Answer:

A | Formal | Informal | Gather employee manual and talk to them by using memos | Hiring new employees for management to create new rules |

B. There was less give and take of ideas between the owners and workers. Where some problems in formal no relational messages and in