Free Essay

Direct to Home

In: Business and Management

Submitted By chandroliya
Words 476
Pages 2
Description
Pay-TV services globally have exhibited tremendous growth over the past two decades, particularly in developed country markets. Driven by economic growth and increasing levels of disposable income, households of the world' s economic elite have opted for cable TV, DTH and other emerging platforms such as IPTV as a basic feature of consumption for household entertainment.
However, as penetration levels begin to increase and saturation levels are reached in the world' s top economic tier, the pay-TV industry is now looking for newer markets that are just beginning to emerge. There are a multitude of countries around the globe that have exhibited highly robust and even stunning economic growth in recent years. Economic performance appears sustainable and will likely continue over the medium term, which should lead to rapid and positive wealth effects for household consumption.
Indeed, TV penetration in many emerging markets has breached the 90% level. Pay-TV services in these Greenfield markets have exhibited increased take-up rates, particularly in urban areas for cable TV services. These positive trends are leading to clear opportunities for DTH, whether as a niche offering or as a direct competitor to cable TV platforms. Leveraging reach, a digitized format, as well as outright consumer preference for satellite platforms, DTH appears to be well positioned in the 10 emerging country markets covered in this report.
Yet, there are roadblocks and many challenges for DTH service provisioning in these countries, including: * Complex Regulatory Environments * Rural Consumption Patterns and Disposable Income Levels * Pricing Issues and ROI Considerations * Content and Channel Growth * Piracy of Satellite Signals
These and other aspects of the DTH market in 10 emerging countries are assessed in this latest NSR study. NSR addresses the general market trends per country, end user or household financial wherewithal, and the role a DTH platform can play in the specific emerging market. NSR likewise examines the interplay of other pay-TV platforms, specifically cable-TV and IPTV, which affect the value proposition of DTH in the pay-TV market. NSR quantifies demand and revenue forecasts for the various pay-TV offerings such that DTH is not analyzed in a vacuum but alongside competitive services.
Primary Questions Addressed in this Report Include: * What are the drivers for pay-TV services in each country? * Which pay-TV platform/s in each country represents the greatest potential? * What is the role of DTH currently and over the medium term for each emerging market? * Who are the key players, and what is their market differentiator? * What is the expected take-up rate per pay-TV offering and the revenues associated per country market? * What level of satellite transponder demand is likely to be required in each country market for the provision of DTH services?
Who Should Purchase This Report: * DTH Service Providers and Operators * Cable TV Service Providers and Operators * IPTV Players

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