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Directed Study in Marketing Faulkner University

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Submitted By Bev4021
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BBA 3350 Directed Study in Marketing
BBA 66 Huntsville
12/5/2009

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CHAPTER 1
Marketing’s Value to Consumers, Firms and Society
Questions and Problems:
1. List your activities for the first two hours after you woke up this morning. Briefly indicate how marketing affected your activities.
The first thing in the morning after wakening up, I wash my face with Clean and Clear by Johnson & Johnson , take a shower with Caress, brush my teeth with Arm and Hammer toothpaste. Breakfast consist of a cup of Folgers coffee and bowl of Post Cereal. All of these items are marketed to address what is appealing to the potential consumer, with slogans, such as slickening body wash, facial scrub with bursting beads to wake you up and gently exfoliates skin, or advanced white clinically proven to whiten teeth, one hundred percent pure coffee, post cereal advertising deliciously sweet apple pieces and caramel baked oat clusters. The marketing and advertising persuaded me to try the products that I use daily.

2. If a producer creates a revolutionary new product and consumers can learn about it and purchase it at a website on the Internet, is any additional marketing effort really necessary? Explain your thinking.
I would think the more marketing of a product the more people will learn about it and would want to buy it. Not everyone has a computer and connected to the internet. More people lessen to radio and look at TV than any other medium. It would be wise to expand ones marketing efforts in others areas and not totally rely on e-commerce alone to market a product. One may cut marketing cost by solely using e-commerce based services like eBay, Amazon.com and others, but information about your product may not reach a large segment of the public which are not internet users and that’s a lot of loss profit.

3. Distinguish between the micro and

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