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Discover Your Sales Strength

In: Business and Management

Submitted By Dreh2
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WISDOM IN A NUTSHELL

DISCOVER YOUR SALES STRENGTHS
How the World’s Greatest Salespeople Develop Winning Careers

By Benson Smith and Tony Rutigliano
Warner Business Books ISBN 0-446-69037-6 244 pages

BusinessSummaries.com is a business book summaries service. Every week, it sends out to subscribers a 9- to 12-page summary of a best-selling business book chosen from among the hundreds of books printed out in the United States every week. For more information, please go to http://www.bizsum.com.

Discover Your Sales Strengths

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Web Site of the book: http://www.gallup.com/publications/sales.asp

www.bizsum.com

© 2001 - 2003 Copyright BusinessSummaries.com

Discover Your Sales Strengths

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THE BIG IDEA
A huge number of books have been written about sales and finding one’s road to success in achieving exceptional sales performance. Like fresh-off-the-press diet book bestsellers, they promise spectacular results, but lasting improvement in the end is still hard to find. This book identifies the many myths associated with exceptional sales and explains how believing them may negatively affect one’s performance. It will also show how important it is to fit one’s talents into the right job, whether it be as sales representative or sales manager.

THE GREAT SALES MYTHS
Doctors tell us that kidney stones are one of the most painful medical conditions human beings may suffer from. These small calcium fragments form in the kidney and eventually get stuck in the ureter, between the kidney and the bladder, causing tremendous pain. Fortunately, a treatment is available: ultrasonic-waves. However, people who have had one stone are very likely to have another. So for years, physicians placed such patients on low-calcium diets, thinking that since these stones are made of calcium, cutting down on calcium intake will do the trick. But soon,

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