...course is designed to help you adapt to the new learning environment, new challenges, and even the new way of attending college in an Internet environment. You will begin this week by looking into what essential qualities are necessary for success at college and in your career. You will then begin working on developing these qualities by completing the assignments for the week. For those of you who think you have all the skills that this class might help you develop, challenge yourself to think more deeply about the topics. Go beyond what you've learned in the textbook and what you are asked to do for the assignments. Reflect deeply on what has worked well for you in your career or your life. What are your stumbling blocks? Focus on using the deeper levels of thinking from Bloom's taxonomy in your responses on all assignments, discussion posts, and so on. You will get out of your education what you put into it. Have questions? Please post them in the Q & A Forum in the Discussion area. For faster response times, feel free to call or e-mail me. ------------------------------------------------- Ready? Let's get started! Click on the Week 1 Objectives tab to left to see what learning we will achieve this week. Marketing, Strategies, and Research What is Marketing? | What is Market Management? | Discovering Consumer Wants and Needs | The Marketing Orientation and the Marketing Concept | The Four Ps | Market Research | Marketing Plan Tip | | What is Marketing? | | ...
Words: 2789 - Pages: 12
...Map the research design used by Donato’s for new product development. Opportunity Identification Donato’s realized that people, including his employees were not eating the crust of the pizza because they were avoiding the carbohydrates inherent in the grain-based foundation of every pizza at that time. People were becoming more and more conscious about their health and low-carb diets was the trend, so the Donato’s decided to take advantage of this and make healthier pizza. Discovering and prioritizing information regarding the project Based on statistics, Donato’s was convinced that this low-card diet trend was accurate, so the company began research on how to produce such a pizza, that is not only unique, but brand fit, price attractive and the likely to be purchased, if it was available. Perform exploratory research In late July, according to the 2003 Health Focus Trend Report, 26% of eaters were carb aware. This meant that Americans were starting incorporating low-carb habits into their diets. The process started with developing the product prototype, followed by employee taste testing, concept screens and ultimately in-restaurant tests in two or more restaurants within the chain. In-restaurant tests also include participants completing a self-administered intercept survey or, for delivery customers, a callback phone survey. Identifying problems In the product prototype phase, Donato’s was running into problems. They were getting in low-carb crusts, and...
Words: 909 - Pages: 4
...Give a brief account of the ethical issues associated with the use of animals in research (maximum 200 words or 2/3 if images of the correct injection sites are included pages) “Open the cages and we will know if they wish to participate”-Sapontzis. Public concern over animal rights has led to many ethical controversies when it comes to research using animals. Science today has definitely benefited from experimentation on animals, especially the likes of biomedical sciences. Research on animals has led to many innovations and a finer understanding of mechanisms behind human medicines which may have been synthesized or discovered accidently. But of course, there’s has been a huge controversy over ethical issues of using living beings for research purposes. "Speciesism”: morally and ethically wrong to treat other species harshly/callously or even just differently on the bases that they are not (in this case) Homo sapiens. Speciesism is the main factor of such ethical issue being raised. Concerned people think rights of animals should be considered and also their consent must be counted i.e. don’t experiment on them. Many critics worry about losing humanity due to this universal issue, they have a theory that working with animals that suffer continuously can deaden emotions of many researcher and so say that this could be a step away from being comfortable with human suffering, they believe an individual could be ‘mentally’ affected when working consistently with lab animals...
Words: 1659 - Pages: 7
...International Journal of Humanities and Social Science Vol. 1 No. 7; [Special Issue –June 2011] Study the Effects of Customer Service and Product Quality on Customer Satisfaction and Loyalty Asghar Afshar Jahanshahi (Corresponding Author) PhD Scholar in Business Administration Department of Commerce & Research Center University of Pune, India E-mail: Afsharasghar@yahoo.com, Phone: 00919890581970 Mohammad Ali Hajizadeh Gashti Department of Management, Faculty of Management and Human Resource Development Universiti Teknologi Malaysia, Malaysia, E-mail: ahgmohammad2@live.utm.my Seyed Abbas Mirdamadi PhD Scholar in Banking and Finance Department of Commerce & Research Center, University of Pune, India E-mail: mirdamadiabbas@yahoo.com Khaled Nawaser MBA - Marketing Management, University of Pune, India E-mail: khaled1356@yahoo.com Seyed Mohammad Sadeq Khaksar Master of Information Technology Management, University of Sistan & Bluchestan, Iran E-mail: sms_khaksar@yahoo.com Abstract In this research, we address the following questions that are becoming increasingly important to managers in automotive industries: is there a relationship between customer service and product quality with customer satisfaction and loyalty in the context of the Indian automotive industry? If yes, how is the relationship between these four variables? The automotive industry in India is one of the largest in the world and one of the fast growing globally. Customer satisfaction...
Words: 5091 - Pages: 21
...starting from unsupervised data. In this study, procurement fraud stands as an example of asset misappropriation. Data are provided by an international service-sector company. After mapping out the purchasing process, ’hot spots’ are identified, resulting in a series of known frauds and unknown frauds as object of the study. 1 Introduction Fraud is a million dollar business and it is increasing every year. ”45% of companies worldwide have fallen victim to economic crime in 2004 and 2005. The average damage to the companies from tangible frauds (i.e. asset misappropriation, false pretences, and counterfeiting) was US$ 1.7 million.” according to the ’Global economic crime survey 2005’ of PriceWaterhouseCoopers. Journal headlines and news topics indicate the same trend of increasing fraudulent behavior. Given these numbers, it is remarkable...
Words: 6259 - Pages: 26
...June 2012 • www.Mojo3Dprinting.com • 10 CASE STUDIES A New Mindset in Product Design 3D printing can help bring better products to market faster By Stratasys Inc. What is 3D printing? The terms “3D printing” and “additive manufacturing” refer to processes that automatically build objects layer by layer from computer data. The technology is already well-used in many sectors including transportation, health care, military and education. Uses include building concept models, functional prototypes, factory tooling (such as molds and robot-arm ends), and even finished goods (such as aircraft internal components). The aerospace and medical industries in particular have developed advanced applications for 3D printing. 3D printing is sometimes referred to as “rapid prototyping,” but this term does not encompass all current uses for the technology. Materials used in 3D printing include resins, plastics and, in some cases, metal. 3D PRINTER Since 3D printing’s inception, system reliability and model quality have increased, resulting in diverse applications. At the same time, prices have gone down to the point where some systems are affordable even for small businesses. In a 2011 report, Wohlers Associates predicted that worldwide annual sales of additive manufacturing systems will reach 15,000 units by 2015 — more than double the 2010 rate. Lower-priced professional systems will drive most of this growth.1 In FDM Technology™, printer software on the user’s Windows network...
Words: 2178 - Pages: 9
...Using a Balanced Scorecard in a Nonprofit Organization Joel Zimmerman, Ph.D. Director of Consulting Services Creative Direct Response This paper is part of the CDR White Paper Collection. It is maintained and distributed by the Nonprofit Learning Center. 2004, Creative Direct Response, Inc. USING A BALANCED SCORECARD IN A NONPROFIT ORGANIZATION Using a Balanced Scorecard in a Nonprofit Organization Joel Zimmerman, Ph.D., Director of Consulting Services Creative Direct Response, Inc. Since its invention in the 1990s, the balanced scorecard has won acceptance as a management tool in the for-profit sector. Now, nonprofits are becoming familiar with, and trying to use, balanced scorecards. This white paper explains what balanced scorecards are and gives critically important tips about how to adapt them successfully into the nonprofit world. “Balanced Scorecard” has been a corporate management buzzword for about a decade. Like many management movements before it, balanced scorecard is migrating from corporate management into the offices of nonprofit management. The transition of a balanced scorecard concept from for-profit to nonprofit organizations is not direct. The basic ideas behind creating a balanced scorecard are as valid for nonprofits as they are for corporate businesses, but the implementation of this idea needs to be modified a bit to make it work effectively in the nonprofit world. In this article, we will look at what a balanced scorecard is all about...
Words: 2680 - Pages: 11
...Verne, California CRISIS LEADERSHIP BUS 586: Leadership for the Future Chia-Jung Li College of Business and Public Management November 2011 Abstract Within this paper, the idea of crisis leadership discusses about the concept of how to communicate in an effective way. Additionally, how to get ready to unexpected event that might happen in the upcoming future. It is important to think ahead for crisis that might come at anytime so that everyone knows what to do when facing it. Besides the useful rules that are been discussed in the content, several examples from past working experience are provided to assist the concept that is talked. In hoping, it will be easier for the reader to understand the idea by using the example that happens in real life. A crisis is a turning point, so who is ready for crisis that means he or she is also ready for change for progress. Sometimes the change is not all bad but can be positive change as well. Table of Content Abstract……………………………………………………………………………………..1 Motive……………………………………………………………………………………….3 Why Study Crisis Leadership………………………………………………………………..3 Get Ready For Crisis…………………………………………………………………………4 Tips That Help Us to Get Ready for Crisis…………………………………………………..5 Rule Number One: Learn to Accept Death ……………………………………………….5 Rule Number Two: Hard Work and the Right Leader Win More Often Than Talent……6 Rule Number Three: Leadership is Visible Motion………………………………………8 ...
Words: 4435 - Pages: 18
...associated with determination, and we have been ultimately responsible for generating the best view even though identifying in case your actions are usually moral. They highlights the definition of: the express essential, which in turn becomes an unconditional steps and this can be applied to virtually any situation. The actual hypothetical essential is surely an steps used as a way to spark a certain end. Kant emphasize make fish an steps can easily merely become moral in case it uses the express essential. Kant furthermore highlights another search phrase: the belief, a “golden rule” that needs to be followed. That “golden rule” concept most of us can review yet again soon. The actual Honorable amount of an steps may then become outlined by the belief of which dictates every single steps. Kant says belief must be primarily based off from two basic concepts. The primary currently being: Solely really should which in turn it will become any general legislations associated with dynamics or the “golden rule”. As you move the 2nd requires obligation – carrying out an steps not regarding individual gain or interest but aspects another person’s interest also. I will be working on the next a single during your talk. Any kind of steps to be...
Words: 2446 - Pages: 10
...Organization for Economic Co-operation and Development, the term water conservation refers to the preservation, control and development of water resources, both surface and groundwater, and prevention of pollution (Glossary of Statistical Terms, 2001). Today, people have been taking the world’s limited water supply for granted which has led to the depletion of conserving it. Water conservation is an important concept that is being stressed upon younger generations. In order to show the importance of saving water, it is imperative that the youth are educated on behavioral practices that support water conservation. These behaviors involve changing current habits connected to water usage to promote efficiency. Behavioral change is inconvenient for many which is why water conservation has been at a standstill. Most people do not want to change their daily behaviors or habits even if it is something as small as turning the water off during oral hygiene practices. Another obstacle is the time and mental awareness needed to break a habit. It takes weeks and strong mental awareness to establish a new behavior without relapse. It may take some time for one to configure a blueprint on how to take...
Words: 3714 - Pages: 15
...environment, while demonstrating his/her accomplishments in a global community. RATIONALE Computer Technology and digital media will enhance and provide our students with all the resources available for the 21st. century. Demonstrating technology supportive curriculum in a multicultural Christian classroom will meet, and encourage global awareness, creativity, critical thinking, communication, and innovation skills to enhance, the needs of every student in different core subjects so he/she can develop the content needed to excel in the 21st. century (Shelly, Gunter, & Gunter 2010). The NETS-S will provide students with educational content that will help him/her excel in six areas, which include: “technology operations and concepts; digital citizenships; decision making; problem solving; critical thinking;...
Words: 5871 - Pages: 24
...Harvard ManageMentor | Marketing Essentials | Printable Version Page 1 of 70 Click here for a definition of marketing; ways to analyze market opportunities, plan a marketing program, launch new products or services, and put your marketing program into action; and the nature of direct marketing and relationship marketing. Click here to discover the steps for conducting market research. Click here for tips on building a marketing orientation in your group or firm, selecting the right marketing-communications mix, creating effective advertising, designing powerful sales promotions, launching a potent online marketing effort, and evaluating your group's or firm's sales representatives. Click here for forms and worksheets that help you calculate the lifetime value of a customer, perform a SWOT or breakeven analysis, fill out a product profile, and create a marketing plan. Click here to see how far you've come in learning about marketing and ways to improve it in your work group or firm. If you'd like to dig more deeply into this topic, click here for an annotated list of helpful resources. Summary This topic helps you http://www.harvardmanagementor.com/demo/demo/market/print.htm 05/25/2003 Harvard ManageMentor | Marketing Essentials | Printable Version l l l l Page 2 of 70 grasp the basic elements of a marketing strategy and plan create a marketing orientation in your group or firm understand and navigate the steps in the marketing process plan...
Words: 26788 - Pages: 108
...Harvard ManageMentor | Marketing Essentials | Printable Version Page 1 of 70 Click here for a definition of marketing; ways to analyze market opportunities, plan a marketing program, launch new products or services, and put your marketing program into action; and the nature of direct marketing and relationship marketing. Click here to discover the steps for conducting market research. Click here for tips on building a marketing orientation in your group or firm, selecting the right marketing-communications mix, creating effective advertising, designing powerful sales promotions, launching a potent online marketing effort, and evaluating your group's or firm's sales representatives. Click here for forms and worksheets that help you calculate the lifetime value of a customer, perform a SWOT or breakeven analysis, fill out a product profile, and create a marketing plan. Click here to see how far you've come in learning about marketing and ways to improve it in your work group or firm. If you'd like to dig more deeply into this topic, click here for an annotated list of helpful resources. Summary This topic helps you http://www.harvardmanagementor.com/demo/demo/market/print.htm 05/25/2003 Harvard ManageMentor | Marketing Essentials | Printable Version l l l l Page 2 of 70 grasp the basic elements of a marketing strategy and plan create a marketing orientation in your group or firm understand and navigate the steps in the marketing process plan...
Words: 26788 - Pages: 108
...watches the subject in his or her usual environment without altering that environment. Direct observation is used when other data collection procedures, such as surveys, questionnaires, etc., are not effective; when the goal is to evaluate an ongoing behavior process, event, or situation; or when there are physical outcomes that can be readily seen. Direct observation can be overt, when the subject and individuals in the environment know the purpose of the observation, or covert, when the subject and individuals in the environment are unaware of the purpose of the observation. 3. A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other...
Words: 6629 - Pages: 27
...Social Search New Media is changing how we search - by Karan, Nalini, Shrawan, Suby SOCIAL SEARCH New Media is redefining how we search By Karan, Nalini, Shrawan, Suby What is Social Network? A social network is a social structure made up of individuals (or organizations) called "nodes", which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, common interest, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige. What is Social Search? If one saw a play last month, naturally his friends would ask of it. The answers may give short shrift to the true awful aspects of it — the incoherent plot, the songs not looking like the original — and emphasize the truly cool aspects of the acrobatics and the set design. Therefore for the friends wondering to the play, whose opinion on the play should affect more? The Google search engine was implicitly built on the premise that the view of The Art critic should prevail. An analysis of the link structure of the web would reveal the Times as a popular destination. When the critic weighed in, many others would link to his review. Numerous other “signals” — clues that may indicate increased relevancy of a given site for a given query — also would boost that review’s presence in search results. But others argue that in the real world, people are influenced by their friends and contacts, and Google’s historic approach is lacking. The...
Words: 2764 - Pages: 12
