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Discrete Structures

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1. Current scenario

As an established auto parts shop, the company are looking forward to extend their business reach to its customers and also further increase their reputation in the automotive industry. As of now, the company only provides their services within their shop. Customers can either call or come to their shop to order and buy or make an inquiries regarding a specific products or parts. Most of the customers are the local resident of Brunei and are yet to cater customers from other countries.

In this era of e-commerce, the company are well aware of the advantages of setting up an online auto shop to gain a competitive advantage over its competitor in the industry as there are currently no local auto parts shop have set up an online auto shop. Customers can browse and buy specific parts with detailed information on the parts according to the customer’s car model and year. This makes it easier and less time consuming for the customers. Setting up an online auto shop also enables the company to cater customers from other countries and enter the international markets.

In terms of marketing, the company carry out their advertisement through newspapers, brochures and banners. This methods of advertisement does work for the company however with the increase use of smart phones, tablets and computers, going online will help them more to reach out to more customers locally and internationally where they can provide news, updates on their new products and services faster to their

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