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Discuss the Main Challenges Face in Tanzania

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Submitted By liliankalokora
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CHAPTER ONE
1:1 Introduction

Marketing is the process of satisfy human needs by bringing to the people in the proper form, at the proper time and place. It is the performance of all transactions and services involves in the flow of goods and services from point of production to the final consumer.
Marketing Mix refers as the activities concerned with the effective marketing.
Marketing mix is the set of marketing tools that firms uses to pursue its marketing objectives in the target market. It is the one of the key concepts in the modern marketing theory.
Marketing mix is the combination used by a marketer, of various elements of marketing in his control, to achieve his objectives in a particular market. Just as an artist mixes colours in his pallet to obtain a unique hue suitable for the background and the subject, a marketer mixes the elements to suit the market. Marketing mix is not a permanent formulation, but a dynamic strategy to meet competition. (Kazmil, S.H.H. 2011)
Marketing mix it include 4P’s of marketing mix are product, price, place (distribution), and promotion.
Product is anything that offered to some one to satisfy a need or want.
Price is a value expressed in monetary terms Can (Stanton, 1975:254) or price refer the amount of money needed to buy products. Price data seen by some marker analyst as reflecting all relevant aspect of market conditions such as number of buyers and sellers, barrier to entry need not be explicitly examined, also price constitute essential economic signals to buyers and sellers regarding current supply and demand
Place or Distribution is the process of making products available at right time in convenient and accessible location.
Promotion is the act of informing and persuading the market regarding a company’s product.
Not only it includes 4P’s of marketing mix but also there is 3 additional Ps namely people,

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