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Discuss This Change and Outline the Direction Being Taken by the Tourism Industry to Manage This Growth as Sustainable Tourism.

In: Business and Management

Submitted By KimberlynKhoo
Words 2074
Pages 9
Initial tourism experiences can be very low key in their impacts but sometimes grow to mass tourism. Discuss this change and outline the direction being taken by the tourism industry to manage this growth as Sustainable Tourism. Use current examples, with reference article, to develop and support your argument.

Introduction

Travelling is the leading leisure activity choice among other activities in today world. Tourism have changed and evolved over time. According to Jafari’s advocacy platform, during the post war years of 1950s to 1960s, tourism started to bloom due to emergence of strong middle class and hence increasing the wealth and interest and outgoing attitudes of individuals. The improvements of technology in transportation allowed people to travel in masses, resulting in mass production and mass consumption in that period, simply put, the movement caused the birth of mass tourism. Overtime the impacts of mass tourism, both positive and negative, to the destination start to surface; sustainable tourism is introduced to manage the impacts of mass tourism.

Development of Mass Tourism

Mass tourism is said to consist of various elements but the principle lies with the participation of large numbers of people (Fink, 1970). It is a distinct form of tourism that can be separated from the others base on it linkage to mass production, mass consumption and mass tourist destination (Vainikka, 2013) and these mass consumption took place with the lack of consideration by the tourist towards the locals, their norms, culture and the environment of the destination (Poon, 1993)

With the increase affluent and technology after the Second World War, people’s attitude towards travelling have changed and the demand for travelling trigger the development of mass tourism, adding on, the leisure needs of working classes also facilitated the development of mass…...

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