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Discuss and Analyse What Human Resource Management Issues Are at Play in the Light of Media Convergence

In: Business and Management

Submitted By chenfeilzl
Words 375
Pages 2
Introduction:
50 years ago, television is still an absolute high-tech product for people; about 20 years ago, the popularity of the Internet was also thought fantastic. But now, all this has become a part of human life. The rapid development of information technology has always exceeded peoples’ estimates and stimulates new forms of media. In recent years, with the rapid development of technology and the influence of financial crisis, the traditional industry media has been transforming into new media; and under the influence of each industry globalization, large-scale integration of the media has become an inevitable trend. This is a challenge and opportunity for the future of the internet digital media. But meanwhile, some problems exist behind the convergence of traditional and new media, media companies need to do a good adjustment adapting on this change.

Therefore, in this essay, it is going to talk about the new trend of media landscape as media convergence in modern society, and combining examples to explain how media company specifically human resource department makes the most of their staff to exploit digital opportunity under the context of media convergence.

Media convergence
Media convergence is a new mode of operation under the great integration of the international media, simply put; this means effectively combining editing job among newspapers, television, radio and internet site, and then resource sharing, centralized processing, derived from different forms of information products, finally transmit to the audience on different platforms① (Killebrew and Kenneth, 2005). The new integrated operating model has gradually become the new trend of the international media industry. Nowadays, media convergence is no longer only as theoretical predictions in the media industry, because we have already seen that fierce competition among the media in

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