The key cross cultural concern in this case study is cultural sensitivity. "Cultural sensitivity" is knowing that differences exist between cultures, but not assigning values to the differences (better or worse, right or wrong). Clashes on this point can easily occur, especially if a custom or belief in question goes against the idea of multiculturalism. Internal conflict (intrapersonal, interpersonal, and organizational) is likely to occur at times over this issue. Conflict won't always be easy to manage, but it can be made easier if everyone is mindful of the organizational goals.
Yes, it’s insensitive and represents an absence of mindfulness and due ingenuity. It's not that Hindus don't portray Gods and Goddesses in showcasing advertisements. It's the kind of advertisement that has offended individuals. Most Hindus are vegan and there is a solid forbidden against beef because cows are sacred to them.

As an advertiser I would try to refrain from incorporating anything that involves religious or cultural issues unless I am very sure of the background and that it will not cause any insensitivity or negative impact. Or if situation arises that I have no choice but to, I will indeed engage a global communicator who will be able to analyse the issue well before I release it in the media.
It is therefore important for the organisation to be culturally competent. Cultural competence is non-threatening because it acknowledges and validates who people are. By focusing on the organization's culture, it removes the need to place blame and assume guilt. Since becoming culturally competent focuses on the "how-to" of aligning policies and practices with goals, everyone is involved in the