Summary: Jeff Beer, in his article, "How Vroom is Using Brands to Help Early Childhood Brain Development," states that low-income families are provided with tools and tips to take advantage of every moment. The pilot program formulated by the Bezos Family Foundation called the Vroom, focuses on brain-building games that would see children develop the kind of brain connections for their neurological growth (Beer, 2016). Along the article, Jeff Beer noted that the goal of creating the app is beyond a campaign, which will create a culture in how parents will think about the development of their kids during the first five years after they are born. Concepts used in the article are:- Advocacy advertising: Vroom, as a brand, intends to influence low-income parents to pay attention to their children's brain development. Campaigns: The Foundation (Bezos) plans to push the Vroom brand in the market to create more awareness and familiarity for the app. Brands: Different brands are on the market, but the foundation targets to push the Vroom app brand to ensure it becomes competitive. Digital ads: The brand seeks to reach out to its intended customers through the use of digital advertisements that will appeal to them with more precision. Strategic elements: Nowadays, most families pay attention to the development of their children and are willing to do almost anything to see them grow health. However, low-income families have little choice, but to settle for what is available to apply. Vroom brain games are made available in the form of apps and have been made available to low-income families with children (Beer, 2016). Bezos designed the app to easily downloadable to its users. The app is also engaging, which allows quick brain development. Marketing mix includes: Price – Targeted at low-income families, the pricing is more affordable. Product – Brain app for children's brain development. Promotion – Digital ads and billboards Place – Digital devices. Response to a classmate: Having gone through two of my classmates' works, one of the classmates touched on children engagement with technology, and their struggles trying to stay up to date with technology. This classmate touched on the negativity that comes with technology, which she says affects their development, negatively. His findings are solely based on children and technology but do not touch on the specifics of the findings. I learnt that a lot of exposure to technology would negatively affect the children development.

References
Beer, J. (2016). How Vroom Is Using Brands To Help Early Childhood Brain Development. Fast Company, USA. Retrieved from http://www.fastcocreate.com/3055914/behind-the-brand/how-vroom-is-using-brands-to-help-early-childhood-brain-development