Premium Essay

Dish Tv - Consumer Buying Behavior in the Changing Dth Environment

In: People

Submitted By tamalbunty
Words 9768
Pages 40
Study & Analyzing Customer Buying Behavior in the changing DTH Environment
Dish TV India Pvt. Ltd.
Submitted by Tamal Kundu Academic year 2012-14 2012163 NIILM CMS Mentored by Prof. Ritu Srivastava NIILM CMS Greater Noida

Certificate of Completion from Faculty Guide

This is to certify that Summer Project Report on “Study and Analyze the consumer buying behavior in the fast changing DTH environment” prepared by Tamal Kundu Roll No. 2012163 of PGDM 2012-14 Batch is his genuine effort under my guidance and supervision.

Signatures of mentor

Signature of Student

Mentor: Prof. Ritu Srivastava

Name of Student: Tamal Kundu



I Tamal Kundu, a student of NIILM-CMS hereby declare that I completed my Summer Project titled, “Studying & analyzing the customer buying behavior in the fastest changing DTH environment” in the duration of six weeks i.e., from 20th April 2013 to 31st May 2013 under the able guidance of Mr. Mukesh Chaudhury &

Mr.Gautam Sinha.

The information presented here is correct and true to the best of my knowledge.




I would like to express my heartiest thanks and appreciation to all those who were associated with my summer project which enhanced my knowledge and understanding of the corporate world greatly. First of all I would like to thank our president Dr. S. Neelamegham (NIILM-CMS) for giving us an opportunity of having this corporate exposure for 6 weeks. I would also like to thank Prof. Ritu Shrivastava (Internship co-ordinator and mentor) for guiding me all the way through. I am extremely thankful to Mr. Gautam Sinha (Industry guide) who gave me the opportunity to work with Dish TV India Ltd. He not only acted as an able guide but also as a friend who encouraged me to give my best for the organization. They have been greatly co-operative during my project work....

Similar Documents

Free Essay

Project Report on Tata Sky

...Sky Ltd is a joint venture between Tata Sons.. and 21st Century Fox. Tata Sky DTH endeavors to offer Indian viewers a world-class television viewing experience through its satellite television service. As we talk about DTH which stands for Direct-To-Home, it's a system that allows you to have a personal dish antenna how cable operators do, except it's much smaller in size, this antenna can be fixed on your terrace and receives transmissions directly from a satellite, hence it is called as a direct to home service. Direct to home is different in the way of size of the antenna require is much smaller, the city will have less wires from one building to another and you have the flexibility of moving out without searching for new cable operators. Secondly, the focus of this research is on the Advertisement, which is a crux of any market economy, plays a pivotal role in the economic progress of a nation. Advertising is indeed the only direct method, which helps to reach masses of potential buyers. Advertising, being dynamic, changes with changing methods of distribution and consumption. Advertisements have become the part of life for everyone as a listener through some media or other. In the present era of information explosion and media influence, these advertisements play a major role in changing the settled perception or thinking, which is otherwise called attitude, of the consumer and also the consumption pattern of the society in general. Thus, the......

Words: 6513 - Pages: 27

Premium Essay

Dth Project

...BM College Of Management and Research, Indore “Major Research Project” (Submitted towards the Partial Fulfillment of Master of Business Administration Awarded by DAVV, Indore) ON "An analysis of service compatibility of DTH companies with special reference to Videocon D2h & Sun TV” BM College Indore MBA IV Semester 2011-2013 Project Guide Research Student PROF.SONU AGRAWAL Nitin Sahu MBA IV Semester BM College Of Management and Research, Indore (i) CERTIFICATE This is to certify that Nitin Sahu has undergone project entitled "An analysis of service compatibility of DTH companies with special reference to Videocon D2h & Sun TV” towards the partial fulfillment of his/her two years Master Degree of Business Administration (MBA) Successfully. He has carried out this project with full sincerity and dedication and the work is original and genuine. Project Guide Director (BMCMR) External Examiner PROF.SONU AGRAWAL BM COLLEGE OF MANAGEMENT AND RESEARCH, INDORE (ii) DECLARATION I hereby declare that project entitled “An analysis of service compatibility of DTH companies with special reference to Videocon D2h & Sun TV “is authentic and I have put in my efforts meticulously to make this project to come up to the expectations and pragmatically viable. I also ensure that the research work done by me is completely original and analyzed by me and have not been copied from any other source. Research Student Nitin Sahu MBA IV Semester...

Words: 15142 - Pages: 61

Premium Essay

Introduction to Television Scenario

...than three times. Broadcast Television is going through an extraordinary time of change and challenge. It is still one of the most popular forms of entertainment and information, with the average Indian viewer still watching twenty hours or more per week. But the rapid growth of the internet and interactive media is competing strongly for audiences and revenues. The Indian television industry is dominated by the major broadcasters like Star Group, Zee Group, Sun Network etc., plus a much larger number of less well-known broadcasters and production companies like Sahara, Jaya Tv, Kairali etc. As per the recent report by PricewaterhouseCooopers (PwC), Indians are likely to spend more on entertainment in the coming years with a steady growth in their disposable income. With the introduction of digital distribution platforms like direct-to-home (DTH) and Mobile TV, Indian television industry has undergone a revolutionary change. As per KPMG and FICCI reports, the Indian television industry is worth US$ 4.63 billion and is estimated to grow by 14.5 per cent during 2009-13. Moreover, by 2013 the television advertising industry is likely to own a share of 41% in the Indian advertising sector, which indicates a steady increase of 2% from the current share of...

Words: 12671 - Pages: 51

Free Essay

Cosumer Satisfaction Towards Uninor Telecom

...CHAPTER-1 INTRODUCTION The ultimate aim of every organization is to sell the products, which the company manufactures and to make profit. A successful product or service means nothing unless the benefit of such a service can be communicated clearly to the target market. Today’s world is full of competition. And manufacturing the product is not enough, the same product needs to be communicated or the consumers should be made known about the availability of the product. Also it becomes essentially important to propagate the additional features about the product. Promotion plays an extremely important role in communications as if the public doesn't know your item is for sale it will not sell. In the context of the marketing mix, promotion represents the various aspects of marketing communication, that is, the communication of information about the product with the goal of generating a positive customer response. Marketing communication decisions include: • Brand Co-creation. • Promotional strategy (push, pull, etc.) • Advertising • Personal selling & sales force • Sales promotions • Public relations & publicity • Marketing communications budget The main objective of the project was to promote the offer to the customers and to study the effective product promotional tariff as well as the sales. Promotion is aimed at ...

Words: 12139 - Pages: 49

Premium Essay

Marketing Management 14th Edition Test Bank Kotler Test Bank

...analysis of data about issues related to marketing products and services. B) It focuses mostly on monitoring the profitability of a company's products and services. C) It focuses solely on attaining an organization's sales goals in an efficient manner. D) It is defined as the field that deals with planning and managing a business at the highest level of corporate hierarchy. E) It occurs when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties. Answer: E Page Ref: 5 Objective: 2 Difficulty: Moderate 4) A social definition of marketing says ________. A) effective marketing requires companies to remove intermediaries to achieve a closer connection with direct consumers B) a company should focus exclusively on...

Words: 173926 - Pages: 696

Free Essay

Term Paper

...Annual report 2013 Looking forward to the future Dear Fellow Stockholder, move ahead of our peers. This unique culture allows us to attract and keep the best leaders and talent because it provides opportunities to grow and take on new challenges. That spirit will remain a cornerstone for us, to the benefit of our viewers, colleagues and investors. Shareholders of 21st Century Fox will see value driven by a commitment to bring consumers across the globe the very best stories in film and television, the greatest moments in sports, unrivaled TV news coverage, and an array of satellite products and services that deliver Rupert Murdoch, Chairman & Chief Executive Officer, 21st Century Fox the world like never before. Our potential to expand our franchises outside the U.S. is limitless, and, with many international markets still in their infancy, largely untapped. It is through this lens – dynamic content, global reach and entrepreneurial culture – that we view both the foundation and future of 21st Century Fox. While I’m not one to look back, the past 12 months have made me especially proud. At the same time, our prospects for the next 12 months and beyond are as bright as ever. The following review of our cable business, sports programming, broadcast network, film and television assets and satellite services is a snapshot of the strong foundation we have built over the years, which will serve us well as we focus on the opportunities that lie ahead. Business Segment......

Words: 89756 - Pages: 360